Sell Me the Answer

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Sell Me the Answer
Presented by Gethin Jones
Country of origin United Kingdom
Original language(s) English
No. of series 1
No. of episodes 50
Location(s) The Fountain Studios
Running time 60mins (inc. adverts)
Production company(s) Thumbs Up
Original channel Sky1
Picture format 16:9 (1080i HDTV)
Original release 9 November 2009 (2009-11-09) – 29 January 2010 (2010-01-29)
External links

Sell Me the Answer was a British game show which aired on Sky1. It aired from 9 November 2009 to 29 January 2010 and was hosted by Gethin Jones.


The game is played by one person at a time. The player approaches from the front of the set to stand at a podium, opposite Gethin Jones. After a brief introduction, the player is given a £50 start and introduced to their first of ten questions, each of which increases in value. The player must answer all ten questions correctly in order to win this money – an incorrect answer at any stage means the player leaving the game with nothing.

To assist the player, the studio also houses 60 "traders" in a position normally reserved for an audience. On any one question, one of these traders can offer their knowledge at a prearranged price. If the player feels the need to ask for help, they must shout "Sell Me the Answer!" to the traders. At this point, the traders must try to attract the player's attention. The player then chooses two traders from the crowd. These two traders each have ten seconds to convince the player that they know the answer, before the player selects one of them. This trader then approaches the podium. A 30-second haggle now ensues in which the player and trader must decide on a price for the trader's information. If a deal is made, this amount is deducted from the player's pot and is given to the trader (whether they actually know the answer or not) and the players exchange information. If no deal is made, the trader leaves empty-handed and the player must answer on their own. Each trader may only be used once in the game, and the player may only use one trader per question.

Once the player has settled on an answer, they must "lock-down" on that answer using an oversized plunger on the podium. Jones then tells the player if they are right or wrong.

Once a player answers all 10 questions correctly, they face another choice: They may take all the money acquired so far (the sum of all question values, including the £50 start, minus the cost of all trades) or can choose to gamble everything on the Jackpot question. On this question, no help may be sought from the traders, so the player must answer on their own. A correct answer rewards the player with £25,000. An incorrect answer sees the player leaving with nothing.

Prize structure[edit]

The prizes from each question is as follows:

Question No Question Value
Starter £50
Q1 £75
Q2 £125
Q3 £250
Q4 £500
Q5 £1000
Q6 £1200
Q7 £1400
Q8 £1600
Q9 £1800
Q10 £2000

If all questions are correctly answered without the use of any traders, the player can accumulate £10,000 before deciding on whether or not to play the Jackpot round. If traders are used to the maximum extent, a player will still acquire £2000 at this point.

The Jackpot round, if the player chooses to play it, is always worth £25,000 and negates any money won to that point.

International Versions[edit]

India is the only country which has an international version of this show in Bengali and Malayalam languages. In Bengali, it is called Jabab Kinte Chai and is aired on Sananda TV every Mon-Sat at 2030 hrs IST. The Malayalam version, also called Sell Me The Answer, is aired on Asianet every Mon-Thu from 2000 hrs to 2100 hrs IST. The malayalam version is hosted by popular malayalam actor Mukesh (actor).

External links[edit]