Sellbytel Group

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Sellbytel Group
Industry Outsourcing
Founded 1988 (as Sellbytel)
Headquarters Nuremberg, Germany
Area served
Key people
Michael Raum
Number of employees
> 8,000 (2015)
Parent BBDO
The SELLBYTEL Group headquarters in Nuremberg, Germany
The SELLBYTEL Group site located on Diagonal Avenue in Barcelona


The SELLBYTEL Group is a global outsourcing company specializing in Sales, Service, Support, Human Resources, Training and Back Office.

In Germany the company is based in Nuremberg, Fuerth, Munich, Erfurt, Duesseldorf, Meerbusch, Schwalbach, Boblingen and Berlin. The SELLBYTEL Group has international sites in Paris, Lyons, Grenoble, Barcelona, Lisbon, Madrid, Prague, Warsaw, Moscow, Bratislava, Johannesburg, Bangalore, London, Valencia, Toronto, Singapore, Kuala Lumpur, Seoul, Sydney, Bangkok, Hanoi, Jakarta, Manila, Lagos, Nairobi, Cairo and San Francisco.


In 1988 Michael Raum founded the SELLBYTEL Group GmbH with headquarters in Nuremberg, Germany. Since 1994, the SELLBYTEL Group has been part of BBDO Germany GmbH, which belongs to BBDO Worldwide, the third largest communication network in the world. BBDO Worldwide affiliates to the Omnicom Group, a NYSE listed holding company with shareholdings in global brand leaders of the marketing and communication area. Four years later, in 1998, Raum founded the first affiliated company in France.

In 2000 the affiliated company HELPBYCOM European Help Desk Services GmbH was founded to expand the product portfolio in the range of help desk solutions. In 2001 SELLBYTEL Group opened a new site in Barcelona to expand its language expertise.

In 2003 SELLBYTEL Group spread its business activities and founded the affiliated company LIVINGBRANDS GmbH. Two years later the outsourcing specialist entered the market of pharma communication with its brand MEDEXPERTS and in 2007, the HR company RIGHTHEAD was founded. In 2010, another HR business was formed with axento. The SELLBYTEL Group continued its expansion by founding another location in Toronto to cover the entire North American market. In the same year, SELLBYTEL founded a second branch in Berlin. In November 2010, the outsourcing specialist expanded into Asia and set up an office in Singapore.

In 2011 locations in Nairobi, Lagos, Dakar, Jakarta, Manila, Bangkok and Hanoi were established. Moreover, the SELLBYTEL Group took over training specialist aha! TALENTEXPERTS. In 2013, the company added another location in San Francisco, California.The company plans to expand across the Middle East in 2016.

Brands of the SELLBYTEL Group[edit]

The SELLBYTEL Group combines these eight companies:

  • SELLBYTEL: Customer Service and Back Office
  • HELPBYCOM: Technical Support
  • MEDEXPERTS: Sales and Service
  • RIGHTHEAD: Human Resources
  • SMARTENGINEERS: Human Resources
  • aha!TALENTEXPERTS: Training and Coaching

External links[edit]