|Products||Beer, dairy, deli, frozen foods, general merchandise, meat, pharmacy, produce, seafood, wine.|
The company was formed in 1921, and its officers are George R. Sellers; Joseph L. Sellers; and John L. Sellers. Sellers Bros. operates 12 supermarkets/grocery stores and five convenience stores.
In the 1990s Sellers Bros. used direct mail as the method of advertising to customers. In 1997 Sellers Bros. hired an advertising firm to promote the chain to Hispanic people. In 1998, the chain had eight grocery stores and six convenience stores. Most of the locations were inside the 610 Loop. Ronnie Sellers, the president of the chain, said that it does not advertise as much as other area supermarket chains. Sellers added that the chain planned to expand its radio advertising in a manner proportionate to the expansion of the chain. When expanding, the chain typically buys existing properties. For instance it acquired an Appletree market and opened it in January 1998. Laura Elder of the Houston Business Journal said that the opening had "little fanfare." Elder added that, at the time, executives from the company tended to be "low-key." In 2008, Sellers Bros. acquired the anchor location in the popular Stella Link Shopping Center in Houston, following the closing of the Davis Food City store in 2007.
Sellers Bros. location in the Gulfton area of Houston
- "After 75 years, grocery chain decides to hire an ad agency", Laura Elizabeth Elder, Houston Business Journal (October 11, 1996).
- Sellers Bros Profile, Business Profiles, Houston Business Journal (2007).
- Elder, Laura. "Independent grocers find growth despite gargantuan competition." Houston Business Journal. Sunday February 1, 1998. Retrieved on August 17, 2011.
- Independent grocers find growth despite gargantuan competition
- Saving the servers: with Hurricane Rita looming, Sellers Bros. swung into action to protect vital equipment and supplies.(TECH SOLUTIONS)
|This Houston-related article is a stub. You can help Wikipedia by expanding it.|