Seven TV

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Semyorka (SevenTV)
Semyorka Logo (August 2011).svg
Last logo
Launched April 17, 2000
Closed December 31, 2011
12:00 (GMT+4)
Network UTH Russia
Picture format 4:3 (576i, SDTV)
Slogan You are watching Seven!
Country Russia
Language Russian
Broadcast area Russia
Headquarters 3rd floor, Warsaw Street, Moscow
Replaced by Disney Channel (Russia)

Semyorka, or SevenTV (Russian: Семёрка) was a Russian federal[1] television channel, broadcast under the UTH Russia television network from Moscow, Russia. The channel was officially founded in 1997 and on 17 September 2001 it was registered as the national level television channel.[2]

The channel used to broadcast a wide variety of television programs related to entertainment and news. As of March 1, 2011, 7TV rebranded itself as "SevenTV" with a new slogan "entertained benefit".[3] Headquarters of the channel is located at the 3rd floor of the shopping centre on the Warsaw highway in Moscow. According to TNS, in the third quarter of 2010 the average viewership for the category "18-54 years old", increased to 1.5% compared to the rating of 0.2% in 2009.[2][4]

Despite those ratings increases, the channel was shut down on December 31, 2011. It was replaced with the Russian version of Disney Channel on January 1, 2012.


  1. ^ ФАС утвердила перечень федеральных телеканалов (Russian)
  2. ^ a b "History of SevenTV". (UTH Russia). Retrieved June 1, 2011. 
  3. ^ Naumova, Marina (March 2, 2011). "7TV renamed to "SevenTV"". (in Russian). Retrieved June 1, 2011. 
  4. ^ "YUTV holding to carry rebranding channel "7TV"". TV Digest (in Russian). TV Digest. March 3, 2011. Retrieved June 1, 2011. 

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