Senova

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Senova
Product typeAutomobile marque
OwnerBAIC Motor
CountryChina
IntroducedMarch 2012
Discontinued2020
MarketsChina
WebsiteSenova (in Chinese)
Chinese name
Simplified Chinese绅宝
Traditional Chinese紳寶

Senova is a defunct automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.

History[edit]

At the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.[1]

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.[2]

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.[3]

The Senova name was discontinued in 2020.[citation needed]

Products[edit]

Senova D20 (formally BAIC Motor E-Series) hatch
Senova D70

The current Senova range comprises the following models:

Concept cars[edit]

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.[5][6] Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.

Sales[edit]

The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.[7] It was the first Senova model on sale in the period.

References[edit]

  1. ^ "BAIC: Range of new models set for Beijing show". China Daily. 16 April 2012. Retrieved 10 February 2013.
  2. ^ "BAIC E-Series makes market debut". Gasgoo. 27 March 2012. Retrieved 10 February 2013.
  3. ^ "This Is The New Beijing Auto Senova D70 For China". Car News China. 17 April 2018. Retrieved 17 December 2020.
  4. ^ "Beijing Auto E-series listed & priced in China". Car News China. 19 March 2012. Retrieved 10 February 2013.
  5. ^ "Beijing Auto at the Beijing Auto Show, the other concept cars". Car News China. 27 April 2012. Retrieved 10 February 2013.
  6. ^ "Beijing Auto C90L debuts at the Beijing Auto Show". Car News China. 25 April 2012. Retrieved 10 February 2013.
  7. ^ "BAIC Group's own brand sales weak". Gasgoo. 6 February 2013. Retrieved 10 February 2013.

External links[edit]