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Sensemaking is the process by which people give meaning to their collective experiences. It is often formally defined as "the ongoing retrospective development of plausible images that rationalize what people are doing" (Weick, Sutcliffe, & Obstfeld, 2005, p. 409). The concept was introduced to organizational studies by Karl E. Weick in the 1970s and has affected both theory and practice. The concept was intended to encourage a shift away from the traditional focus of organization theorists on decision-making and towards the processes that constitute the meaning of the decisions that are enacted in behavior.

Roots in social psychology[edit]

In 1966, Daniel Katz and Robert L. Kahn published their highly influential book The Social Psychology of Organizations (Katz & Kahn, 1966). In 1969, Karl Weick played on this title in his seminal The Social Psychology of Organizing, shifting the focus from organizations as entities to organizing as an activity. It was especially the second edition, published ten years later (Weick, 1979) that established Weick's approach in organization studies.


Weick identified seven properties of sensemaking (Weick, 1995):

  1. Identity and identification is central – who people think they are in their context shapes what they enact and how they interpret events (Pratt, 2000; Currie & Brown, 2003; Weick, et al., 2005; Thurlow & Mills, 2009; Watson, 2009).
  2. Retrospection provides the opportunity for sensemaking: the point of retrospection in time affects what people notice (Dunford & Jones, 2000), thus attention and interruptions to that attention are highly relevant to the process (Gephart, 1993).
  3. People enact the environments they face in dialogues and narratives (Bruner, 1991; Watson, 1998; Currie & Brown, 2003). As people speak, and build narrative accounts, it helps them understand what they think, organize their experiences and control and predict events (Isabella, 1990; Weick, 1995; Abolafia, 2010) and reduce complexity in the context of change management (Kumar & Singhal, 2012).
  4. Sensemaking is a social activity in that plausible stories are preserved, retained or shared (Isabella, 1990; Maitlis, 2005). However, the audience for sensemaking includes the speakers themselves (Watson, 1995) and the narratives are "both individual and evolving product of conversations with ourselves and with others" (Currie & Brown, 2003: 565).
  5. Sensemaking is ongoing, so Individuals simultaneously shape and react to the environments they face. As they project themselves onto this environment and observe the consequences they learn about their identities and the accuracy of their accounts of the world (Thurlow & Mills, 2009). This is a feedback process so even as individuals deduce their identity from the behaviour of others towards them, they also try to influence this behaviour. As Weick argued, "The basic idea of sensemaking is that reality is an ongoing accomplishment that emerges from efforts to create order and make retrospective sense of what occurs" (Weick, 1993: 635).
  6. People extract cues from the context to help them decide on what information is relevant and what explanations are acceptable (Salancick & Pfeffer, 1978; Brown, Stacey, & Nandhakumar, 2007). Extracted cues provide points of reference for linking ideas to broader networks of meaning and are 'simple, familiar structures that are seeds from which people develop a larger sense of what may be occurring." (Weick, 1995: 50).
  7. People favour plausibility over accuracy in accounts of events and contexts (Currie & Brown, 2003; Brown, 2005; Abolafia, 2010): "in an equivocal, postmodern world, infused with the politics of interpretation and conflicting interests and inhabited by people with multiple shifting identities, an obsession with accuracy seems fruitless, and not of much practical help, either" (Weick, 1995: 61).

Each of these seven aspects interact and intertwine as individuals interpret events. Their interpretations become evident through narratives – written and spoken – which convey the sense they have made of events (Currie & Brown, 2003), as well as through diagrammatic reasoning and associated material practices (Huff, 1990; Stigliani & Ravasi, 2012).

From decision-making to sensemaking[edit]

The rise of the sensemaking perspective marks a shift of focus in organization studies from how decisions shape organizations to how meaning drives organizing (Weick, 1993). The aim was to focus attention on the largely cognitive activity of framing experienced situations as meaningful. It is a collaborative process of creating shared awareness and understanding out of different individuals' perspectives and varied interests.

From planning to action[edit]

Sensemaking scholars are less interested in the intricacies of planning than in the details of action (Weick, 1995, p. 55).

Uncertainty, ambiguity, and crisis[edit]

The sensemaking approach is often used to provide insight into factors that surface as organizations address either uncertain or ambiguous situations (Weick 1988, 1993; Weick et al., 2005). Beginning in the 1980s with an influential re-analysis of the Bhopal disaster, Weick's name has come to be associated with the study of the situated sensemaking that influences the outcomes of disasters (Weick 1993).

Categories and related concepts[edit]

A 2014 review of the literature on sensemaking in organizations identified a dozen different categories of sensemaking and a half-dozen sensemaking related concepts (Maitlis & Christianson, 2014). The categories of sensemaking included: constituent-minded, cultural, ecological, environmental, future-oriented, intercultural, interpersonal, market, political, prosocial, prospective, and resourceful. The sensemaking-related concepts included: sensebreaking, sensedemanding, sense-exchanging, sensegiving, sensehiding, and sense specification.

Other applications[edit]

Sensemaking is central to the conceptual framework for military network-centric operations (NCO) espoused by the United States Department of Defense (Garstka and Alberts, 2004). In a joint/coalition military environment, sensemaking is complicated by numerous technical, social, organizational, cultural, and operational factors. A central hypothesis of NCO is that the quality of shared sensemaking and collaboration will be better in a "robustly networked" force than in a platform-centric force, empowering people to make better decisions. According to NCO theory, there is a mutually-reinforcing relationship among and between individual sensemaking, shared sensemaking, and collaboration.

In defense applications, sensemaking theorists have primarily focused on how shared awareness and understanding are developed within command and control organizations at the operational level. At the tactical level, individuals monitor and assess their immediate physical environment in order to predict where different elements will be in the next moment. At the operational level, where the situation is far broader, more complex and more uncertain, and evolves over hours and days, the organization must collectively make sense of enemy dispositions, intentions and capabilities, as well as anticipate the (often unintended) effects of own-force actions on a complex system of systems.

See also[edit]


  • Abolafia, M. (2010). Narrative construction as sensemaking. Organization Studies, 31(3): 349–367.
  • Brown, A. D. (2005). Making sense of the collapse of Barings Bank. Human Relations, 58(12): 1579–1605.
  • Brown, A. D., Stacey, P., & Nandhakumar, J. (2007). Making sense of sensemaking narratives. Human Relations, 61(8): 1035–1062.
  • Bruner, J. (1991). The narrative construction of reality. Critical Inquiry, 18: 1–21.
  • Cohen, M.S., Freeman, J.T. & Wolf S. (1996). Meta-recognition in time stressed decision making: Recognizing, critiquing, and correcting. Human Factors, 38(2):206–219.
  • Currie, G., & Brown, A. (2003). A narratological approach to understanding processes of organizing in a UK hospital. Human Relations, 56: 563–586.
  • Dunford, R., & Jones, D. (2000). Narrative in strategic change. Human Relations, 53: 1207–1226.
  • Garstka, J. and Alberts, D. (2004). Network Centric Operations Conceptual Framework Version 2.0, U.S. Office of Force Transformation and Office of the Assistant Secretary of Defense for Networks and Information Integration.
  • Gephart, R. P. (1993). The textual approach: Risk and blame in disaster sensemaking. Academy of Management Journal, 36: 1465–1514.
  • Huff, A. S. (ed.) (1990). Mapping Strategic Thought. Chichester, UK; New York: Wiley.
  • Isabella, L. A. (1990). Evolving interpretations as change unfolds: How managers construe key organisational events. Academy of Management Journal, 33(1).
  • Katz, D., & Kahn, R. L. (1966). The Social Psychology of Organizations. New York: Wiley. Second edition published in 1978.
  • Kumar, P. and Singhal, M. (2012). Reducing change management complexity: aligning change recipient sensemaking to change agent sensegiving. Int. J. Learning and Change, Vol. 6, Nos. 3/4, pp.138–155.
  • Maitlis, S. (2005). The social processes of organizational sense making. Academy of Management Journal, 48(1): 21–49.
  • Maitlis, S. & Christianson, M. (2014). Sensemaking in organizations: taking stock and moving forward. Academy of Management Annals, 8(1), 57–125.
  • Pratt, M.G. (2000). The good, the bad, and the ambivalent: Managing identification among Amway distributors. Administrative Science Quarterly, 45: 456–493.
  • Salancick, G., & Pfeffer, J. 1978. A social information processing approach to job attitudes and task design. Administrative Science Quarterly, 23: 224–253.
  • Stigliani, I., & Ravasi, D. (2012). Organizing thoughts and connecting brains: Material practices and the transition from individual to group-level prospective sensemaking. Academy of Management Journal, 55(5), 1232–1259.
  • Thurlow, A., & Mills, J. (2009). Change, talk and sensemaking. Journal of Organizational Change Management, 22(5): 459–579.
  • Watson, T. J. (1995). Rhetoric, discourse and argument in organizational sensemaking: A reflexive tale. Organization Studies, 16(5): 805–821.
  • Watson, T. J. (1998). Managerial sensemaking and occupational identities in Britain and Italy: The role of management magazines in the process of discursive construction. Journal of Management Studies, 35(3): 285–301.
  • Watson, T. J. (2009). Narrative life story and the management of identity: a case study in autobiographical identity work. Human Relations, 62(3): 1–28.
  • Weick, K. (1979). The Social Psychology of Organizing. New York: McGraw-Hill.
  • Weick, K. (1988). Enacted sensemaking in crisis situations. Journal of Management Studies, 25, 305–317.
  • Weick, K. (1993). The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly, 3: 628–652.
  • Weick, K. (1995). Sensemaking in Organisations. London: Sage.
  • Weick, K., Sutcliffe, K. M., & Obstfeld, D. (2005). Organizing and the process of sensemaking. Organization Science, 16(4): 409–421.