Seo In-young

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This is a Korean name; the family name is Seo.
Seo In-young
Seo In-young from acrofan.jpg
Seo In-young at the press conference of O'live's MasterChef Korea in April 2012
Native name 서인영
Born Seo In-young
(1984-09-03) September 3, 1984 (age 32)
Other names Elly
Musical career
Years active 2002–present
  • Star Empire (2002–2012)
  • IY Company/EB Entertainment (2012–2015)
  • Playtone Entertainment(2015–2016)
  • Star Empire (2016–present)
Associated acts Jewelry, Crown J
Website Official Website
Korean name
Hangul 서인영
Hanja 徐寅永
Revised Romanization Seo In-yeong
McCune–Reischauer Sŏ Inyŏng

Seo In-young (Hangul: 서인영; born on September 3, 1984), also known as Elly, is a South Korean singer, dancer, model, television host, and actress. She was a member of girl group Jewelry and being on the reality television show We Got Married with Crown J. In May 2012, Seo In-young established her own private entertainment company, IY Company. [1] Seo hosted for the beauty program Star Beauty Show.[2]


2007: Elly Is So Hot[edit]

On February 26, 2007, Seo In-young released her first solo album, Elly Is So Hot. Despite being known as the 'sexy dancer' of Jewelry, she stated she wanted to move away from her strong dance image and become a softer, elegant and more sensual entertainer. The first single from the album was "I Want You" ("너를 원해"), which was written, composed, and produced by Jung Yeon-joon of Uptown.

The song, which has a mix of Latin and R&B styles, was promoted as a dance remix near the end of her promotional activities.

2008: Elly Is Cinderella[edit]

Seo In-young in 2008

In February 2008, it was announced that the singer would be participating in the popular MBC variety show We Got Married. She was paired with Korean urban artist Crown J. The couple was later coined as the 'Ant Couple'. The couple later released a digital single titled Too Much, which was eventually used as the theme song for the show. A club remix version was released on her second solo album.

On July 23, 2008, Seo In-young released her second solo album, Elly Is Cinderella. The music video of the lead single, Cinderella, was composed by PSY. The song continued her success as solo artist.[3]

2009: Departure from Jewelry[edit]

On December 11, 2009, it was announced that Seo In-young, as well as fellow Jewelry member Park Jung-ah, would be leaving the group to fully commit to their solo careers.[4] Both members left the group after finishing promotional activities for the song Sophisticated.

2010: Lov-Elly & Ellythm[edit]

On May 12, 2010, Seo In-young pre-released, "Goodbye Romance", the lead single from her upcoming album.[5] On June 6, 2010, her third album, Lov-Elly, was released. (This was her first release since leaving Jewelry.) The album, which consists of all ballads, showed a soft, but powerful side to the singer.

"Goodbye Romance" experienced enormous chart success and eventually peaked at #1 on the music program M! Countdown, earning the singer her first solo award.

In July 2010, the singer joined the SBS reality show Heroes. She received a lot of negative press for her feisty and headstrong persona.

On December 12, 2010, Seo In-young released her first single album, Ellythm. It includes the lead single Into The Rhythm.[6]

2011: Wash & Brand New Elly[edit]

In early 2011, the Jongno branch of Cheil Industries named Seo In-young as the creative director of their imports division. She worked with French luxury brand 'Nina Ricci' to design a limited edition handbag line named 'Nine Ricci x Seo In-young'.

On May 6, 2011, Seo In-young released her second single album Wash. The emotional song showcased her exceptionally powerful vocals. The music video was said to be filmed in Thailand, with a concept of multiple emotions, such as an elegant woman underwater and a sad woman in front of a mirror. Star Empire Entertainment released a music video teaser and a behind the scenes video, however, no official music video was released.

On August 20, 2011, the singer participated in the popular television show Immortal Songs 2. The episode, dubbed 'female vocalist special', showcased seven of South Korea's top female vocalists. Seo In-Young's rendition of Just Like The First Time won the hearts of viewers and was declared as the best performance of the episode.

On October 4, 2011, two comeback photos of the singer were released ahead of her official comeback. In early November, she pre-released the song Loser. On November 13, 2011, the singer officially released her third album, Brand New Elly, with the lead single Oh My Gosh.

2012: IY Company, ANYMORE & Let's Dance[edit]

On May 18, 2012, it was announced that Seo In-young would be establishing her own private entertainment company, IY Company. She is no longer associated or under contract with Star Empire Entertainment.

On August 13, 2012, Seo In-young became the main MC of 'SBS E! - Star Beauty Show'. The show focuses on beauty and fashion tips.

On August 13, 2012, a music video teaser for Seo In-young's digital single, ANYMORE, was released. It was later revealed the song was produced by popular producer Kush. The single was officially released on August 19, 2012.[7] The full-length music video was released two days later. The single quickly experienced enormous success, securing the #1 spot on every single Korean music chart, achieving the coveted 'all-kill'.[8]

On October 15, 2012, Seo In-young revealed a music video teaser for Let's Dance. The song, which was digitally released on October 17, 2012, is a dance track combining elements of electronic disco as well as post disco, further showing the musical style changes Seo In-young has been going through.[9] On October 18, 2012, Seo In-young took to the stage and began promotions on M! Countdown, where she performed ANYMORE and Let's Dance.[10]

2013: Forever Young & Love Me[edit]

In early 2013, Seo In-young became a main voice coach for Voice Korea Kids, a spin-off of The Voice of Korea. The show aired from January 4, 2013, to February 1, 2013.

On May 2, 2013, Seo In-young announced that she would be making her first comeback of the year with the release of concept photos and a music video teaser. Her company, IY Company, stated, “With her talents, this will be an album that showcases her new potential.”[11] On May 14, 2013, Seo In-young released her first mini-album in two years, titled Forever Young. The album is considered Seo In-young's return to ballads and contains the promotional single "Let's Break Up."[12]

On September 23, 2013, it was announced that Seo In-young would be returning to the music scene with a digital single titled "Love Me". According to Seo In-young, the song is "an upbeat dance track through which she puts aside her previous ballad concept".[13] On October 3, 2013, Seo In-young debuted her new song, "Love Me", through a pre-release performance on Mnet's M! Countdown.[14] The single and music video were officially released the following day.[15] "Love Me" was instantly met with positive reviews and quickly climbed digital charts.[16]

2016: Back to Star Empire Entertainment and Comeback[edit]

Seo In Young returns to Star Empire after 4 years, stating it was a "move of loyalty" [17] [18]


Studio albums
  • Elly Is So Hot (2007)
Extended plays
  • Elly Is Cinderella (2008)
  • Lov-Elly (2010)
  • Brand New Elly (2011)
  • Forever Young (2013)
  • Re Birth (2015)
  • SIY (2015)



Variety and Reality Shows[edit]

  • 2008: Music Bank (Main MC; August 29, 2008 - January 9, 2009)
  • 2008: Family Outing (S1; EP 76-77; Guest)
  • 2009: We Got Married (S1; EP 1-41)
  • 2009: Seo In-young's Kaist
  • 2009: Seo In-young's Best Friend
  • 2010: Heroes (EP 1-40)
  • 2012: Star Beauty Show (Main MC)
  • 2013: The Voice Kids (Coach)
  • 2013: Immortal Songs 2
  • 2016: Knowing Bros (EP 31)
  • 2016: Real Men (cast member, Navy NCO special)

Note - This list only contains shows where Seo In-young was a fixed guest.


Year Program Category Result
2003 2003 Korean Music Awards Vocalist of the Year Won
18th Golden Disk Awards Best Music Video Director Won
20th Model Awards Best Dressed (Singer Category) Won
2004 11th Republic of Korea Entertainment Art Awards New Generation Singer Won
2005 KBS Music Awards Vocalist of the Year Won
2008 2008 Broadcast Entertainment Awards Best Fashion Brand Won
2008 Broadcast Entertainment Awards Women's Variety Award Won
6th Design & Style Awards Fashion Icon of the Year Won
10th Style Icon Awards Style Icon of the Year (Main Award) Won
2009 4th Asia Model Awards Photogenic Award Won
10th Republic of Korea Video Awards Photogenic Award Won
2010 Mnet's 20's Choice Awards Most Influential Star Won

Mnet Asian Music Awards[edit]

Year Category Work Result
2007 Best Dance Performance "I Want You"[19] Nominated
2008 Best Female Artist "Cinderella"[20] Nominated
2010 Best Female Solo Artist "Written as Love, Sung as Pain"[21] Nominated
Best Vocal Performance - Solo Nominated
2011 Style in Music Award N/A[22] Won
Best Female Artist "Into The Rhythm"[23] Nominated
2012 Best Dance Performance - Solo "Let's Dance"[24] Nominated
2013 Best Dance Performance - Female Solo "Please Love Me"[25] Nominated

Music Programs[edit]

Seo In-young's wins on Korea's televised music shows: M! Countdown on Mnet channel.

M! Countdown[edit]

Year Date Song
2010 June 24 "Goodbye Romance"


  1. ^ "'1인 기획사 설립' 서인영, 독자적 행보 걷는다". OSEN. May 18, 2012. Retrieved August 20, 2012. 
  2. ^ "Seo In Young selected as the main MC for 'Star Beauty Show'". allkpop. Retrieved 6 April 2014. 
  3. ^ "Seo In-young Returns as Solo". KBS World. July 11, 2008. Retrieved July 11, 2008. 
  4. ^ "박정아-서인영, 쥬얼리 떠난다 (Park Jung Ah—Seo In Young, Leaving Jewelry)." (in Korean). Hankook Ilbo. December 11, 2009. Retrieved December 10, 2009. 
  5. ^ "Seo In Young reveals album jacket for solo album "Lov-Elly"". Kpoptoday. Hankook Ilbo. Retrieved May 12, 2010. 
  6. ^ Choi, Na Young (2015-12-07). "'컴백' 서인영, "오랜만에 댄스곡 컴백 흥분된다"". 
  7. ^ "서인영의 홀로서기는 성공할까…첫 싱글 'ANYMORE' 발표". Naver. August 20, 2012. Retrieved August 23, 2012. 
  8. ^ "'여왕의 귀환' 서인영, 싸이 누르고 신곡 '애니모어' 음원차트 1위". Nate. August 21, 2012. Retrieved August 23, 2012. 
  9. ^ "서인영 '렛츠댄스' 오늘(18일) 정오 공개…디스코 열풍 기대". TVREPORT. October 17, 2012. Retrieved October 18, 2012. 
  10. ^ "서인영, `신상녀에게 부는 복고바람`". STARMK. October 18, 2012. Retrieved October 18, 2012. 
  11. ^ "서인영도 컴백..5월 대전 가세". StarIn. May 15, 2013. Retrieved May 15, 2013. 
  12. ^ "서인영 '헤어지자', 여자의 덤덤한 이별 예감… '변신 성공'". Nate. May 15, 2013. Retrieved May 15, 2013. 
  13. ^ "서인영 다이나믹 듀오 개코와 손잡고 댄싱퀸의 귀환알려". Sports Seoul. September 23, 2013. Retrieved October 4, 2013. 
  14. ^ "서인영, '나를 사랑해줘!'". Sports Chosun. October 3, 2013. Retrieved October 3, 2013. 
  15. ^ "서인영 '나를 사랑해줘' 음원 발매, '러블리 댄싱퀸의 귀환'". star news. October 4, 2013. Retrieved October 4, 2013. 
  16. ^ "서인영 '나를 사랑해줘' 차트 점령, 리스닝뮤직 승부수 '통했다'". star news. October 4, 2013. Retrieved October 4, 2013. 
  17. ^
  18. ^
  19. ^ "2007 Mnet KM Music Festival Part1". Mwave. MAMA. Retrieved 2014-12-14. 
  20. ^ "2008 Mnet KM Music Festival Part1". Mwave. MAMA. Retrieved 2014-12-17. 
  21. ^ Hicap, Jonathan M. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin. Manila Bulletin Publishing. Retrieved February 12, 2011. 
  22. ^ "2011 Korean Music Festival Winners list". MAMA. Retrieved 2014-12-14. 
  23. ^ "2011Mnet Asian Music Awards part 1". Mwave. MAMA. Retrieved 2015-01-20. 
  24. ^ "[Full ver.Part.1] 2012 Mnet Asian Music Awards". Mwave. MAMA. Retrieved 23 January 2015. 
  25. ^ "2013 Mnet Asian Music Awards (part 1)". Mwave. MAMA. Retrieved 26 January 2015. 

External links[edit]