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IndustryMusic software
FoundersSteve West and AJ Berstenshaw
HeadquartersAuckland, New Zealand

Serato (stylized in all lowercase; /sərɑːt/) is a music software company.


Serato was founded in Auckland, New Zealand by Steve West and AJ Berstenshaw, who created software that changes the tempo of a recorded track without changing the pitch.[1]


Serato produces software used in digital music mixing,[2] including digital vinyl record mixing for DVS records.[3] Serato also produces software for DJ mixing, which has visual components including wave form beatmatching[4] and other information about the sound being produced by the system.[5] The software works with mainstream hardware, such as Roland, Denon, and Pioneer.[1]

In 2018 Serato changed the names of its DJ software from Serato DJ to Serato DJ Pro, and from Serato DJ Intro to Serato DJ Lite.[6] The new versions use 64-bit software architecture.[7] Serato also partners with hardware developers such as Pioneer to create Serato controllers.[8]


Serato developed a mobile app called Pyro, which automatically fades songs from a mobile device as they transition from track to track without prompting, and serves as a playlist creator[9] drawing music from a device’s iTunes library.[10] Pyro also comes preloaded with other song collections curated by different artists and labels.[11]


  1. ^ a b Downs, David; Dickinson, Michelle (29 January 2018). No 8 Re-Charged: 202 World-changing Innovations from New Zealand. Penguin UK. p. 139. ISBN 9780143772583 – via Google Books.
  2. ^ Gopinath, Sumanth; Stanyek, Jason (1 March 2014). The Oxford Handbook of Mobile Music Studies. OUP USA. p. 298. ISBN 9780199913657 – via Google Books.
  3. ^ Katz, Mark (1 May 2012). Groove Music: The Art and Culture of the Hip-Hop DJ. Oxford University Press, USA. p. 220. ISBN 9780195331110 – via Google Books.
  4. ^ Steventon, John (8 October 2014). DJing For Dummies. John Wiley & Sons. p. 141. ISBN 9781118937266 – via Google Books.
  5. ^ Borio, Gianmario (29 April 2016). Musical Listening in the Age of Technological Reproduction. Routledge. p. 283. ISBN 9781317091455 – via Google Books.
  6. ^ "Serato delivers essential upgrades to bring its software into the future".
  7. ^ "Serato DJ is now Serato DJ Pro in latest update". Music Radar. 28 February 2018.
  8. ^ "Pioneer DJ launch new Serato controller: Watch". DJ Magazine. 31 May 2018.
  9. ^ "Serato's new iPhone app will automatically DJ your party". The Verge. 11 February 2016.
  10. ^ "Serato's new music app Pyro first and free in NZ". New Zealand Herald. 2 October 2015 – via
  11. ^ "Serato Announces New Pyro iPhone App for Seamless Playlists". Billboard.

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