This article appears to contain a large number of buzzwords. (October 2013)
|Industry||Computer software, Application lifecycle management, IT management|
|Headquarters||San Mateo, California, U.S.|
|Greg Hughes, CEO|
|Revenue||US$219 million (2012)|
Number of employees
Serena Software Inc is a US-based software company that provides IT management products to enterprises, with operations in 11 countries. Serena solutions offer a process orchestration approach and span the areas of development, DevOps and IT management.
The company provides process-based solutions for managing and automating application development, DevOps and IT operations. The company's revenues are generated through software licenses, maintenance contracts and professional services.
Serena's products and solutions address the following industry segments:
- Deployment automation (SDA)
- IT management
- Request management
- Demand management
- Requirements management (RM)
- Application lifecycle management (ALM)
- Release management (RLM)
- Agile development
- Configuration management (Dimensions CM)
- Issue & defect management
- IT service management (ITSM)
- Information technology operations (IT Operations)
- Product development
Serena Software acquired Merant Software in 2004 which provided Serena ownership rights to PVCS.
In May 2004, Serena announced it would acquire TeamShare, producers of the defect management system TeamTrack. This later became Serena Business Mashups (SBM), which was shortly renamed Serena Business Manager.
In November 2005, Serena Software announced that it had agreed to be acquired by Silver Lake Partners in a US$1.2 billion leveraged buyout transaction. The buyout was announced at a price of US$24 per share in cash, and the transaction occurred in 2006. Following the transaction, Silver Lake, a technology focused private equity firm acquired about 70% of the Serena stock. The Silver Lake Partners acquisition resulted in no immediate changes to the executive management team and daily operations continued much as they had before.
In October 2006, Serena announced the acquisition of Pacific Edge Software to enter the emerging project portfolio management (PPM) market. Mariner, a leading provider of Project and Portfolio Management (PPM) solutions was determined to be a good match for Serena's existing portfolio of products. After Pacific Edge, Serena made a number of more minor acquisitions, purchasing prototyping technology from Apptero, requirements management technology from Integrated Chipware and asset discovery technology from Data Sciences Corporation.
John Nugent was appointed CEO in November 2009.
In November 2010, Serena announced a new strategy to orchestrate application delivery with a process-driven approach.
In January 2012, Serena's solutions for Orchestrated IT, Serena Service Manager (SSM) and Serena Release Manager (SRM) were named finalists for the Pink Elephant 2011 Innovation of the Year Award.
In February 2012, Serena Service Manager was named the winner of Pink Elephant’s 2011 Innovation of the Year Award.
Greg Hughes was appointed CEO in January 2013.
During 2013 Serena tried to address falling profits and increase operating margins by reducing its workforce by some 175 employees, hoping to cut operating expenses for the fiscal year 2014. By July the company had total outstanding debt of USD 410 million.
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Things started heating up a year ago [...]. Since then, many have followed. Last November, for instance, Serena Software Inc. in San Mateo sold itself to private-equity firm Silver Lake Partners for $1.3 billion.
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