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Klipfolio Inc.

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Klipfolio, Inc.
Company typePrivate
IndustryExecutive dashboard, Dashboard, BI application
Area served
Key people
Allan Wille (CEO)

Peter Mathews (CXO)
David Mennie (CPO)

Cathrin Schneider (CSO)
ProductsPowerMetrics, Klips

Klipfolio Inc., is a Canadian software company founded in 2001 and headquartered in Ottawa, Ontario. The company initially focused on the consumer market, and later moved into the dashboard and business intelligence space. On Feb 25, 2015 they announced a series A round of $6.2 million[1] and in 2017 they raised $12M Series B Funding. [2]


Klipfolio offers an online dashboard platform for building real-time business dashboards. It allows business users to connect to many data services, automate data retrieval, and then manipulate, and visualize the data. Klipfolio uses a schema-less architecture that allows non-technical end users to more easily connect to data sources, and separates data from presentation to more efficiently use and reuse data sources throughout the platform.

Klipfolio has built-in formula editing, allowing end-users to transform, combine, slice, and filter any data before visualizing it. Users are able to access the dashboard from their desktop, tablet, TV, and mobile phone, and share it with colleagues by granting access to the dashboard, or by scheduling email reports.


Serence is the former name of the Canadian corporation, which was formed in 2001 when Allan Wille (CEO) and Peter Matthews (chief experience officer – CXO) pursued their vision of a simple application that assembles current information from multiple sources into a single, consistent, and coherent presentation format. Wille and Matthews were joined by James Scott (CTO).

The first version of Klipfolio Dashboard appeared later that year as a desktop application. As an early RSS reader,[3][4][5] it used the technology to populate various "Klips".

In 2002, the application evolved to include a JavaScript-based semantic markup language which created relationships among disparate bits of data, presented data more consistently, and allowed a developer to create and modify Klips. Additionally, the company adopted a clean design philosophy. Some of the technology used for "Klips" was patented.[6]

To avoid various integration and performance challenges associated with off-the-shelf code, the research and development team opted for proprietary internal systems including an XML parser, HTTP stack and novel CSS-based matching architecture. These developments were all designed to fit within a core code package less than 500 KB.

By 2007, the company's primary focus had shifted[7] to the operational business intelligence market. For enterprise, Klipfolio Dashboard is used to increase the visibility of business-critical information of key performance indicators (KPI) from different corporate databases and applications.

In 2008, Serence rebranded the company as Klipfolio Inc. to take advantage of brand recognition of Klipfolio Dashboard in the marketplace. The move reflected an increased emphasis by the firm on the enterprise or business dashboard market.

In late 2011, Klipfolio launched Klipfolio Dashboard as a cloud-hosted service.[8]

In January 2017, Klipfolio successfully raised $12 million CDN in a Series B funding round. This investment was led by OMERS Ventures, with participation from all investors from Klipfolio's 2015 Series A and 2014 seed rounds. This funding brought the company's total funding to $19.4 million. The capital infusion aimed to fuel the company's growth, focusing on enhancing its cloud-based dashboard capabilities and expanding its customer base, which had doubled annually since its first round of funding. By this time, Klipfolio was serving over 7,000 customers globally and planned to use the new funds to invest in product development, build new mobile experiences, and deliver a variety of pre-built visualizations and dashboards.[9]


  1. ^ "Klipfolio Raises $6.2 Million Series A Round Led by OMERS Ventures". Techvibes. 25 February 2015. Retrieved 5 August 2018.
  2. ^ "Klipfolio raises $12 million Series B to help SMBS get smarter about metrics | BetaKit". 5 January 2017.
  3. ^ "A Scan of the Headline Scanners". Wired. Retrieved 5 August 2018.
  4. ^ "A Directory of The Best RSS readers". Loosewireblog.com. 9 August 2004. Retrieved 5 August 2018.
  5. ^ "Top RSS readers - The Download Blog - CNET Download.com". download.cnet.com. Retrieved 5 August 2018.
  6. ^ USPTO. "KLIP - Klipfolio Inc. Trademark Registration". USPTO.report. Retrieved 2022-02-23.
  7. ^ Serence's World of Widgets. Barbara Brynko. Information Today volume 24, n11, p.26 (2). Print December 2007. ISSN 8755-6286
  8. ^ "'We're not building a company to be acquired' - Technology - Ottawa Business Journal". Archived from the original on 2013-11-11. Retrieved 2013-11-11.
  9. ^ "Klipfolio Raises $12 Million CDN". Yahoo Finance. 2017-01-05. Retrieved 2023-12-02.

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