Serendipity (BTS song)

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"Serendipity"
Song by BTS
from the album Love Yourself: Her and Love Yourself: Answer
Released August 24, 2018 (2018-08-24)
Format Digital download
Recorded 2017-2018
Genre
Length 4:37
Label Big Hit Entertainment
Songwriter(s)
  • Slow Rabbit
  • Ray Michael Djan Jr.
  • Ashton Foster
  • RM
  • "hitman" bang[2]
Producer(s) Slow Rabbit
Music video
"'Serendipity' Comeback Trailer" on YouTube

"Serendipity" is a song by South Korean boy band BTS, sung as a solo by member Jimin. It was originally released digitally as an introductory song on September 8, 2017 in the extended play Love Yourself: Her, with the full length edition of the song being released on August 24, 2018 in Love Yourself: Answer. It was written by "hitman" bang, Ashton Foster, Ray Michael Djan Jr., RM, and Slow Rabbit, who was also credited as the producer.

Background and release[edit]

The music video was released as a teaser for the upcoming EP Love Yourself: Her.[3] When the trailer was released both "Jimin" and "Serendipity" trended worldwide.[4] In a vLive broadcast member RM revealed Jimin's goal with the song was to "push himself as a vocalist" resulting in him coming to RM for advice. Member RM also showed a snippet of his version.[5] When the music video was released it garnered over seven million views and one million likes in twenty-four hours.[6]

Music video[edit]

The music video was directed by Choi Yongseok and Lee Wonju of Lumpens with the choreography for the song created by Brian Puspos who has worked with them before on previous dances such as "Butterfly".[7] Other key personnel on staff were Nam Hyunwoo of GDW who was the director of photography, Shin Seunghoon who was the gaffer, Park Jinsil of MU:E who served as the art director, and Seo Seungeok who handled the special effects.[8]

Composition[edit]

Musically, the song has been described as sensual and soothing, with hints of delicate electronic-tinged R&B in it.[9] The genre was termed Alternative R&B by Billboard, with the intro version running 2:20 and the full version being 4:36.[10] It is in the key of A♭ major and is eighty-seven beats per minute.[11] With gender neutral lyrics it talked about following your dreams, love, identity, and purpose.[12]

Reception[edit]

Serendipity received critical acclaim with IZM stating "Serendipity" has a dreamlike quality to it, unraveling the joy, conviction, and curiosity of love.[13] Chester Chin from star2.com stated the song was a "soft and sensual ballad [and] an exquisite display of the group’s maturity".[14] The intro version of the song sold 114,128 digital copies in South Korea, with the full length version peaking at number twenty-nine for digital sales in the United States and selling more than 10,000 copies.[15] [16] In Canada, the full length version was the thirty-ninth best selling song upon release and was the eighth best seller worldwide.[17][16]

Credits and personnel[edit]

The song's credits are adapted from the CD liner notes of Love Yourself: Answer.[18]

  • Slow Rabbit - Producer, Keyboard, Synthesizer, Vocal Arrangement, Recording Engineer
  • Ray Michael Djan Jr - Producer
  • Ashton Foster- Producer
  • RM - Producer
  • "hitman" bang - Producer
  • Pdogg - Additional Programming
  • JUNE - Chorus
  • ADORA - Chorus, Recording Engineer
  • Kim Seunghyeon - Guitar
  • Jeong Wooyeong - Recording Engineer
  • Yang Ga - Mix Engineer

Charts[edit]

Release history[edit]

Version Country Date Format Label
Intro version Various September 18, 2017
Full length version August 24, 2018

References[edit]

  1. ^ Herman, Tamar. "BTS Reveal 'Serendipity' Comeback Trailer for 'Love Yourself: Her' Album". billboards.com. Retrieved 7 September 2018.
  2. ^ "LOVE YOURSELF 結 'Answer'". music.naver.com. Retrieved 9 October 2018.
  3. ^ "BTS (방탄소년단) LOVE YOURSELF 承 Her 'Serendipity' Comeback Trailer". youtube. Retrieved 7 September 2018.
  4. ^ Herman, Tamar. "BTS Reveal 'Serendipity' Comeback Trailer for 'Love Yourself: Her' Album". billboard.com. Retrieved 7 September 2018.
  5. ^ "OMG: Rap Monster just showed off his own version of Jimin's 'Serendipity'". sbs.com. Retrieved 7 September 2018.
  6. ^ Sadaya, Marie. "BTS Trailer 'Serendipity' garnered over 7 million views on Youtube in 24 hours". us.blastingnews.com. Retrieved 3 October 2018.
  7. ^
  8. ^ "BTS (방탄소년단) LOVE YOURSELF 承 Her 'Serendipity' Comeback Trailer". youtube.com. Retrieved 6 October 2018.
  9. ^ Melendez, Monique. "Review: BTS Aren't Sure Where They Want to Go on the Entertaining But Uneven Love Yourself: Her". spin.com. Retrieved 7 September 2018.
  10. ^
  11. ^ "Serendipity". tunebat.com. Retrieved 28 September 2018.
  12. ^ "Eleven Reasons You Should Stan K-Pop Sensation BTS". thedailyvox.co.za. Retrieved 3 October 2018.
  13. ^ 김, 도헌. ""방탄소년단(BTS) – Love Yourself 承 'Her': Album Review"". izm.co.kr. Retrieved 7 September 2018.
  14. ^ "'Love Yourself: Her': K-pop group BTS plays by the book". The Star. October 18, 2017. Retrieved October 24, 2017.
  15. ^ "Intro: Serendipity" sales:
  16. ^ a b "BTS Digital Song Chart History". billboard.com. Retrieved 5 October 2018.
  17. ^ "Canadian Digital Song Sales". billboard.com. Retrieved 8 September 2018.
  18. ^ Love Yourself: Answer (in Korean and English) (Original ed.). Big Hit Entertainment. 24 August 2018. p. 56 of 114.
  19. ^ "NZ Heatseekers Singles Chart". Recorded Music NZ. September 25, 2017. Retrieved September 26, 2017.
  20. ^ "2017년 38주차 Digital Chart". gaon.co.kr. Retrieved 7 September 2018.
  21. ^ "kpop hot 100 August 20-26, 2018". billboard.co.kr. Retrieved 7 September 2018.
  22. ^ "BTS Chart History". billboard.com. Retrieved 7 September 2018.
  23. ^ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 35, 2018)" (in French). Syndicat National de l'Édition Phonographique. Retrieved September 9, 2018.
  24. ^ "Single (track) Top 40 lista" (in French). Retrieved September 9, 2018.
  25. ^ "2018년 35주차 Digital Chart". gaon.co.kr. Retrieved 7 September 2018.
  26. ^ "kpop hot 100 August 20-26, 2018". billboard.co.kr. Retrieved 7 September 2018.
  27. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved September 1, 2018.
  28. ^ "Official Singles Downloads Chart Top 100: September 8, 2018". OCC. Retrieved September 9, 2018.
  29. ^ "BTS Chart History". billboard.com. Retrieved 7 September 2018.
  30. ^ Herman, Tamar (August 24, 2018). "BTS' 'Love Yourself: Answer' Is Here: Stream It Now". Billboard. Retrieved August 25, 2018.