Serge became a Franco-Tunisian and an expert in political economy, Adda began his vocational career in 1971 as a researcher at CETEM (Centre d'étude des techniques économiques moderne). From 1975 to 1978 he was a director of research at École Spéciale d'Architecture.
In April 2001 he became an adviser to the president of the Canal+ Horizons group.
Adda was president of TV5 from 23 October 2001 until his death. TV5 is — after Euro sport, MTV and CNN — the fourth-largest European broadcaster. Adda emphasized a range of popular TV programs.
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