Serious Magic

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Serious Magic Inc.
Private company
Industry Computer software
Successor Adobe Systems
Founded 2001
Headquarters Folsom, California, United States
Products Visual Communicator, Vlog It!, DV Rack

Serious Magic Incorporated is a software company based in Folsom, California, found in 2001.[1] It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets.[2] Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.[3]

On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.[4]