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ServiceNow Inc
Public (NYSENOW)
Industry Enterprise software
Founded 2003
Founder Fred Luddy
David Loo
Don Goodliffe
Bow Ruggeri
Key people
Frank Slootman (CEO)
Fred Luddy (CPO)
Michael Scarpelli (CFO)
Services Cloud computing
IT service management

ServiceNow is a platform-as-a-service (PaaS) provider of enterprise Service Management (SM) software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation.

ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as's offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.[1]


After building a generic workflow framework, known as the "Glide" platform, Luddy opted to specialize in IT service management (ITSM) applications based on the ITIL standards. ServiceNow's main headquarters are located in San Diego. They also have office locations in London, New York, San Diego, CA, Kirkland, Washington, San Francisco, Toronto, Sao Paulo, Amsterdam, Paris, Singapore, Sydney and Hyderabad. The company became profitable in 2007 and has attracted a number of large enterprises and organizations, including TIAA-CREF, Intel, Rio Tinto and Staples. AstraZeneca discussed rolling out "self-service IT" based on ServiceNow in August 2014.[2] Besides running the work of IT on ServiceNow, NetApp describes how its finance organization moved the entire Quote-to-Invoice process to ServiceNow in a case study on the company's website.[3] Also, at the Knowledge14 conference, the CIO of Safeway describes how ServiceNow is providing "visibility and understanding of a broad array of systems and applications (to ease) the complexity of a massive merger between" Safeway and Albertsons.[4] In 2008, the University of San Francisco chose to replace their BMC Remedy system with ServiceNow in a well-publicized move.[5]

In 2011, Luddy stepped aside as CEO, bringing in veteran Frank Slootman as replacement and moving to the role of Chief Product Officer. Slootman was previously the CEO of Data Domain before it was purchased by EMC Corporation.[6][7]

Company timeline[edit]

  • Glidesoft, Inc. incorporated in California, June 28, 2004.[8]
  • Glidesoft, Inc. changed its name to on February 16, 2006.[8]
  • ServiceNow incorporated in Delaware on February 16, 2012.[8]
  • In March 2011, ServiceNow was named to the Wall Street Journal's "Next Big Thing" list for the second year in a row.[9]
  • On June 29, 2012, ServiceNow went public with an initial stock price of $18 and rose quickly to around $24.[10]
  • On April 1, 2013, ServiceNow received Federal Information Security Management Act (FISMA) Moderate Authority to Operate (ATO) from the U.S. General Services Administration (GSA). This allows federal, state and local government agencies to use the cloud-based ServiceNow software for IT consolidation and service delivery, as well as business process automation.[11]
  • On July 9, 2013, ServiceNow acquired Mirror 42 to add performance analytics to its cloud-based software.[12]
  • On February 6, 2014, it was announced that ServiceNow was being sued by HP[13][14] for infringing on eight core patents inherent to their product. Fred and Rob Luddy, former executives with Peregrine Systems, helped to found the company along with John Moores. Peregrine Systems failed after a major accounting scandal and was later sold to HP.[15] Rob Luddy was accused of no wrongful actions but Fred Luddy was named as a plaintiff in the accounting scandal and was fined $100,000 USD.[16]
  • On April 29, 2014, ServiceNow held Knowledge14, attracting over 6,000 IT professionals, including over 100 CIOs of large enterprises and 1,000 partners, at Moscone Convention Center in San Francisco.[17]
  • On April 30, 2014, KPMG announced the opening of the Global ServiceNow Enterprise Service Management Innovation Center to help clients "transform how they deliver enterprise shared services leveraging the ServiceNow service automation platform." [18]
  • On July 9, 2014, a $100 million acquisition of Israeli company Neebula Systems was reported.[19]
  • On September 23, 2014, BMC Software, Inc. sued ServiceNow for infringement of patents.[20]
  • On October 22, 2014, announced its financial results for its Q3 2014 with 61% year/year revenue growth ($178.7M) and 58% year/year billings growth and a customer count of 2,514 with a renewal rate of 98%.[21]


  1. ^ "Frank Slootman: Defining the Service-Oriented Enterprise". ServiceNow. July 15, 2014 – via YouTube. 
  2. ^ Saran, Cliff (2014-08-05). "AstraZeneca rolls out IT self service using ServiceNow". Computer Weekly. UK. Retrieved 2015-06-18. 
  3. ^ "Service Automation Drives Quote-to-Invoice to New Levels of Productivity, Intelligence and Quality - NetApp Sets New Standards for Critical Quote-to-Invoice Workflow with ServiceNow" (PDF). ServiceNow. 2014. Retrieved 2015-06-18. 
  4. ^ Libenson, Barry (2014-07-22). "CIO Perspective: Leading Massive IT Change". ServiceNow. Retrieved 2015-06-18. 
  5. ^ Carr,, David F. (2013-07-02). "University of San Francisco Puts ServiceNow Apps to Work". InformationWeek. Retrieved 2013-07-03. 
  6. ^ "Our History". ServiceNow. Retrieved 2011-05-19. 
  7. ^ "Customer Success Stories". ServiceNow. Retrieved 2011-05-19. 
  8. ^ a b c "SEC Filings". ServiceNow. Retrieved 2015-06-18. 
  9. ^ "The Next Big Thing- the Top 50 Venture-Backed Companies". The Wall Street Journal. Retrieved 2011-05-19. 
  10. ^ "ServiceNow Advances in Debut After $210 Million IPO". Bloomberg. June 29, 2012. Retrieved 2012-07-03. 
  11. ^ "ServiceNow Delivers Enterprise IT Cloud to Government Agencies" (Press release). ServiceNow. 2013-04-01. Retrieved 2015-06-18. 
  12. ^ "ServiceNow Acquires Mirror42" (Press release). ServiceNow. July 9, 2013. Retrieved 2015-06-18. 
  13. ^ "Hewlett Packard Company v. ServiceNow, Inc.". PRIORsmART. Retrieved 13 February 2014. 
  14. ^ Gullo, Karen (Feb 6, 2014). "HP Accuses ServiceNow of Infringing Sotware Patents". Bloomberg. Retrieved 13 February 2014. 
  15. ^ Bigelow, Bruce (October 7, 2004). "11 indicted in fraud at Peregrine". U-T San Diego. Retrieved 13 February 2014. 
  16. ^ LaCroix, Kevin (July 16, 2009). "Court Approves Outside Directors’ Massive Settlement in Peregrine Systems Securities Suit". The D & O Diary. Retrieved 13 February 2014. 
  17. ^ "ServiceNow Announces Knowledge14 – Home of the Service-Oriented Enterprise" (Press release). ServiceNow. 2014-04-29. Retrieved 2015-06-18. 
  18. ^ "KPMG Announces Opening of Global ServiceNow Enterprise Service Management Innovation Center" (Press release). KPMG. April 30, 2014. Retrieved 2015-06-18 – via GlobeNewswire. 
  19. ^ "ServiceNow acquires Neebula Systems for $100m". Globes. 2014-07-09. Retrieved 2015-06-18. 
  20. ^ Dignan, Larry (2014-09-23). "BMC sues ServiceNow for patent infringement". ZDNet. Retrieved 2015-06-18. 
  21. ^ "ServiceNow Reports Financial Results for the Third Quarter 2014" (Press release). ServiceNow. October 22, 2014. Retrieved 2015-06-18.