Service mark symbol

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Service mark symbol
apostrophe   '
brackets [ ]  ( )  { }  ⟨ ⟩
colon :
comma ,  ،  
dash   –  —  ―
ellipsis   ...  . . .
exclamation mark  !
full stop, period .
hyphen-minus -
question mark  ?
quotation marks ‘ ’  “ ”  ' '  " "
semicolon ;
slash, stroke, solidus /  
Word dividers
interpunct ·
General typography
ampersand &
asterisk *
at sign @
backslash \
caret ^
dagger † ‡
degree °
ditto mark
inverted exclamation mark ¡
inverted question mark ¿
number sign, pound, hash, octothorpe #
numero sign
obelus ÷
multiplication sign ×
ordinal indicator º ª
percent, per mil  % ‰
plus and minus + −
equals sign =
basis point
section sign §
tilde ~
underscore, understrike _
vertical bar, pipe, broken bar |    ¦
Intellectual property
copyright ©
sound-recording copyright
registered trademark ®
service mark
generic currency symbol ¤

฿¢$ƒ£ ¥

Uncommon typography
index, fist
irony punctuation
reference mark
In other scripts

The service mark symbol (, the letters SM in superscript style) is a symbol commonly used in the United States to provide notice that the preceding mark is a service mark. This symbol has some legal force, and is typically used for service marks not yet registered with the U.S. Patent and Trademark Office; registered service marks are instead marked with the same symbol used for registered trademarks, the registered trademark symbol ®. The proper manner to display the symbol is immediately following the mark in superscript style.

The character is mapped in Unicode as U+2120 service mark (HTML ℠).[1] Unlike the similar trademark symbol, there is no simple way to type the service mark symbol on Microsoft Windows, but the built-in charmap application can help. In Microsoft Outlook or Word type 2120 and Alt-X. On Macintosh systems, the symbol can be inserted by using the Character Palette. On Linux systems, it can be inserted by hitting Compose, then s and finally m.

Related symbols[edit]

  • The registered trademark symbol U+00AE ® registered sign (HTML ® · ®), used for registered service marks.
  • The similar symbol, U+2122 trade mark sign (HTML ™ · ™), featuring the letters TM instead of SM.

See also[edit]


  1. ^ "The Unicode Standard 7.0, Letterlike Symbols" (PDF). Unicode, Inc.