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Developer(s)Setapp Ltd.
Stable release
Setapp (v2.7.8) / 17 November 2020; 54 days ago (2020-11-17)
Operating systemOS X 10.11 or higher
Available inEnglish, French, German, Italian, Portuguese and Spanish
LicenseTrialware, Software as a service

Setapp is a subscription-based service for macOS and iOS applications released by the Ukrainian software company MacPaw in 2017. It provides access to a growing collection of software from different developers for a fixed monthly fee and is suitable for individual usage.[1] There are over 190 apps[2] in the Setapp subscription and 1 million users.[3]

History and products[edit]

Setapp launched in beta in November 2016,[4][5] and was officially released in January 2017.[6] In June 2017, Setapp reported having 10,000 subscribers[7] worldwide, mostly in the United States but with growing audiences in United Kingdom, Germany, and France.[8] And November 2017 there were more than 200,000 trial users testing the service.[9]

By June 2018, the service included over 115 applications,[10] with an average of three new ones joining each month. App categories cover productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.

MacPaw has added their own products, CleanMyMac and Gemini, to Setapp, as well as a number of other applications such as Folx, ForkLift, RapidWeaver, Ulysses and Xmind.[11][12] By April 2019, the service included 140 applications, with an average of three new ones joining each month. [13]

In November 2019, Setapp launched Setapp for Teams, a service adjusted for teams’ and organizations’ use[14]

In February 2020, Setapp published a book “The Ultimate Mac User Book.”[15]

Setapp launched an iOS version in August 2020.[2]

Business model[edit]

Setapp introduced a subscription model[16] for software usage akin to streaming services like Spotify and Netflix.[17][18][19] [20] Instead of paying a single price for a standalone application, users can use all the apps in the collection for a single monthly fee.[21]

The philosophy behind the initiative was to give users preselected, ready-to-use software that covers both generic and job-specific tasks. Applications on Setapp are automatically updated and contain no in-app purchases[22] or advertisement.

The main part of the revenue generated by Setapp is divided between app developers[23] based on apps usage.

System requirements[edit]

  • macOS version:
    • El Capitan 10.11 (minimum)
    • Sierra 10.12 and later (recommended; required to install iOS apps)
  • iOS versions. Every iOS app in Setapp has its own minimum requirements:
    • 2Do: 10.3+
    • Diarly: 11.0+
    • Gemini: 12.0+
    • MindNode: 12.2+
    • Paste: 13.0+
    • PDF Search: 11.0+
    • Session: 13.4+
    • SQLPro Studio: 10.3+
    • Step Two: 14.0+
    • Taskheat: 13.4+
    • Ulysses: 12.2+
    • Wokabulary: 11.1+
  • 500 MB of free space for initial installation
  • Internet connection to install separate apps

Awards and recognition[edit]

  • iCulture: Best Mac-app 2017[24]
  • The Mac Observer: Favorite Mac Apps from 2017[25]
  • Finalist at the 21st annual Interactive Innovation Awards in the New Economy category[26]
  • Awarded "Consumer Product of the Year" by Product Hunt at the 2017 Golden Kitty Awards[27]
  • Named 9th Most Innovative European Company 2019 by Fast Company[28]
  • Awarded “Best SaaS Product for Productivity” by SaaS Awards at 2019 [29]
  • Awarded “#2 Product of the Day” by Product Hunt at 2020 [30]

See also[edit]


  1. ^ Tony Tran (18 July 2020). "Setapp Review: All Best Mac Apps In One Monthly Bundle".
  2. ^ a b Tim Hardwick (11 August 2020). "Setapp Mac App Subscription Service Expands to iOS".
  3. ^ Tim Hardwick (5 November 2019). "MacPaw Launches 'Setapp for Teams' Subscription App Store - MacRumors".
  4. ^ TNW: Mattew Hughes (6 November 2016). "Setapp wants to be the Netflix of MacOS applications".
  5. ^ Chris O'Brien (11 November 2016). "MacPaw wants to reinvent the Mac App Store experience with a subscription service called Setapp".
  6. ^ Thorin Klosowski (25 January 2017). "Setapp, the Mac App Subscription Service, Is Now Live for Everyone".
  7. ^ Adam C. Engst (29 June 2017). "Setapp At 5 Months: 10,000 Users and Better App Discovery - TidBITS".
  8. ^ Yaroslav Stepanenko (16 July 2017). "Ultimate Guide to Product Localization – Yaroslav Stepanenko – Medium".
  9. ^ Zac Hall (7 November 2017). "Setapp by the numbers: here's how the 'Netflix of apps' is doing so far".
  10. ^ Ernie Smith (8 August 2017). "Could the Netflix Model Boost Enterprise Software?: Associations Now".
  11. ^ "Must-have apps for your Mac - Setapp". Setapp. 28 March 2018.
  12. ^ Mike Sapiton (1 April 2019). "Apple launches a subscription service for games. Ukrainian MacPaw has been developing a similar product for two years".
  13. ^ William Gallagher (4 November 2019). "MacPaw launches Setapp for Teams software subscription service public beta".
  14. ^ Tetiana Hanchar. "The Ultimate Mac User Book Kindle Edition".
  15. ^ AppleWorld.Today: Dennis Sellers (25 January 2017). "Setapp, a Mac app subscription service, launches".
  16. ^ Jeff Gamet (7 December 2016). "Setapp Brings Netflix-style Downloads to Mac Apps - The Mac Observer".
  17. ^ Mike Wuerthele (27 January 2017). "Hands On: New Setapp service brings subscription apps to the Mac".
  18. ^ Henry T. Casey (7 December 2016). "Software for Rent: Meet Setapp, a Netflix for Mac Apps".
  19. ^ Bob Levitus (3 July 2020). "Setapp, the Netflix of Mac apps, just keeps getting better".
  20. ^ Erik Eckel (13 March 2017). "Setapp: Mac users' software purchases just got much easier - TechRepublic".
  21. ^ Bryan M. Wolfe (4 November 2019). "Setapp for Teams: now everyone at work can share the best Mac apps".
  22. ^ Juli Clover (25 January 2017). "New Mac App Subscription Service 'Setapp' Offers 60 Mac Apps for $9.99 Per Month - Mac Rumors".
  23. ^ "iCulture Awards 2017: de allerbeste apps van 2017". iCulture. Retrieved 17 January 2018.
  24. ^ "Favorite Mac Apps from 2017 - The Mac Observer". The Mac Observer, Inc. Retrieved 28 December 2017.
  25. ^ "Interactive Innovation Awards - SXSW Conference & Festivals". SXSW. Retrieved 13 March 2018.
  26. ^ "Golden Kitty Awards Winners". Product Hunt. Retrieved 29 January 2018.
  27. ^ "The World's Most Innovative Companies 2019". Fast Company & Inc. Retrieved 27 March 2019.
  28. ^ "Best SaaS Product for Productivity (non-US)". The Cloud Awards & SaaS Awards. Retrieved 23 October 2019.
  29. ^ "The Ultimate Mac User Book". Ton Mac'aholic. Retrieved 23 January 2020.

External links[edit]