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Godin in 2009
July 10, 1960 |
Mount Vernon, New York, U.S.
|Alma mater||Tufts University
Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.
Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.
After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. The site had over 1 million visitors, and the companies America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo used its services. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.
As of April 27, 2014, Godin is the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004. Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.
In June 2012, Godin launched a Kickstarter campaign to finance his next book. In the first week, he raised more than $250,000 from readers, which in turn secured him a book contract with his publisher.
In April 2016, Godin's book, All Marketers Are Liars, was selected by Carine Alexis at Forbes as one of six essential books every marketer should have on their shelf.
Godin also releases a daily blog on the Typepad platform. 
- Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3.
- Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1.
- Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0.
- Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More. Dearborn Financial Publishing. ISBN 0-793-12989-3.
- Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6. Book online – Detailing the idea of Viral marketing
- Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. p. 112. ISBN 0-7432-2790-5.
- Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6.
- Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. Portfolio. p. 224. ISBN 1-59184-021-X.
- Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. Penguin USA Portfolio. p. 256. ISBN 1-59184-041-4.
- Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover. ISBN 1-59184-100-3.
- Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. Portfolio Hardcover. ISBN 1-59184-103-8.
- Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Portfolio Hardcover. ISBN 1-59184-126-7.
- Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Portfolio Hardcover. ISBN 1-59184-166-6.
- Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. Portfolio Hardcover. ISBN 1-59184-174-7.
- Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 160. ISBN 1-59184-233-6.
- Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover. p. 256. ISBN 1-59184-316-2.
- Godin, Seth (2011). Poke the Box. Portfolio Hardcover. ISBN 1-936719-00-2.
- Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3.
- Godin, Seth (2012). The Icarus Deception: How High Will You Fly?. Portfolio Penguin. ISBN 0-6709-2292-7.
- Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio Hardcover. ISBN 978-1591846109.
- Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio Hardcover. ISBN 978-15918-4609-3.
- Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn). Seth Godin. ISBN 978-19367-1931-0.
- Rivera, Jeff (August 25, 2010). "So What Do You Do, Seth Godin, Author and Marketing Guru?". Mediabistro. Retrieved October 21, 2014.
- Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Retrieved December 20, 2014.
- Yahoo! to Acquire Yoyodyne Earthweb News. October 12, 1998.
- Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Retrieved 19 December 2013.
- Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
- "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014.
- Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
- Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
- "Seth Godin's Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014.
- Seth Godin's Startup School
- Jerod Morris (25 April 2014). "The Best of Seth Godin on Copyblogger". Copyblogger. Copyblogger. Retrieved 27 April 2014.
- "Forbes.com Business Book of the Year". Forbes. Retrieved 2014-01-20."
- Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly. Retrieved 2014-01-20."...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
- Business Week Bestseller List: October 8th, 2007
- New York Times Bestseller List: June 8th 2007
- People (magazine), July 30, 1990, "Worlds of Power" series review by Ralph Novak
- This Might Work . . . Godin Blog June 18, 2012
- Author Godin Draws Readers "Giving Readers a Say," Wall Street Journal, June 24, 2012
- Alexis, Carine (2016-04-09). "6 Essential Books Every Marketer Should Have On Their Shelf". Forbes. Retrieved 2016-05-04.
- "Seth Godin - The Art of Noticing and Then Creating". On Being with Krista Tippett. Retrieved September 3, 2015.
- Seth Godin on Stepping Up and Making it Happen
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