Seth Godin

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Seth Godin
Seth Godin in 2009.jpg
Godin in 2009
Born (1960-07-10) July 10, 1960 (age 57)
Mount Vernon, New York, U.S.
Alma mater Tufts University
Stanford University
Occupation Author, entrepreneur
Spouse(s) Helene Godin

Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.[1][2][3]


Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business.[4] From 1983 to 1986, he worked as a brand manager at Spinnaker Software.[4]

After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[5] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[citation needed]

Business ventures[edit]

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[5] The site had over 1 million visitors, and the companies America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo used its services.[6] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[7][8] and became Yahoo's vice president of direct marketing.[9]

In March 2006, Godin launched Squidoo.[10] In July 2008, Squidoo was one of the 500 most visited sites in the world.[11] By 2014, it was no longer financially viable and was sold to HubPages[12]

In October 2012, Godin started a business mentoring podcast on the Earwolf network. [13]


As of April 27, 2014, Godin is the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004.[14][15] Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[16] The Dip was a Business Week and New York Times bestseller.[17][18] In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.[19]

In June 2013, Godin launched a Kickstarter campaign to finance his next book.[20] In the first week, he raised more than $250,000 from readers, which in turn secured him a book contract with his publisher. [1] In April 2016, Godin's book, All Marketers Are Liars, was selected by Forbes contributor Carine Alexis as one of six essential books every marketer should have on their shelf.[21]


Godin also releases a daily blog on the Typepad platform. [22]


Personal life[edit]

Godin and his wife Helene live in Hastings-on-Hudson, New York, US, with their two sons.[23]


  1. ^ a b Trachtenberg, Jeffrey (June 24, 2012). "Giving Book Readers a Say". Wall Street Journal. Retrieved 18 July 2017. 
  2. ^ Walker, Rob (November 14, 2014). "Self-Promotion, but With Self-Respect". New York Times. Retrieved 18 July 2017. 
  3. ^ Adams, Bryan (April 28, 2016). "The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)". Inc. Retrieved 18 July 2017. 
  4. ^ a b Rivera, Jeff (August 25, 2010). "So What Do You Do, Seth Godin, Author and Marketing Guru?". Mediabistro. Retrieved October 21, 2014. 
  5. ^ a b Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Retrieved December 20, 2014. 
  6. ^ Yahoo! to Acquire Yoyodyne Earthweb News. October 12, 1998.
  7. ^ Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Retrieved 19 December 2013. 
  8. ^ Yahoo Acquiring Yoyodyne October 12, 1998.
  9. ^ "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014. 
  10. ^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
  11. ^ Traffic Details: on Retrieved July 18, 2008
  12. ^ "Seth Godin’s Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014. 
  13. ^ Seth Godin's Startup School
  14. ^ Jerod Morris (25 April 2014). "The Best of Seth Godin on Copyblogger". Copyblogger. Copyblogger. Retrieved 27 April 2014. 
  15. ^ " Business Book of the Year". Forbes. Retrieved 2014-01-20. "
  16. ^ Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly. Retrieved 2014-01-20. "...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
  17. ^ Business Week Bestseller List: October 8th, 2007
  18. ^ New York Times Bestseller List: June 8th 2007
  19. ^ People (magazine), July 30, 1990, "Worlds of Power" series review by Ralph Novak
  20. ^ This Might Work . . . Godin Blog June 18, 2012
  21. ^ Alexis, Carine (2016-04-09). "6 Essential Books Every Marketer Should Have On Their Shelf". Forbes. Retrieved 2016-05-04. 
  22. ^ "Seth Godin - The Art of Noticing and Then Creating". On Being with Krista Tippett. Retrieved September 3, 2015. 
  23. ^ Seth Godin on Stepping Up and Making it Happen

External links[edit]