Seva Novgorodsev in the BBC World Service studios in 2006
|Born||Vsevolod Borisovich Levenstein
9 July 1940
Seva Novgorodsev MBE (Russian: Се́ва Новгоро́дцев, which is a pseudonym, his real name being Vsevolod Borisovich Levenstein (Всеволод Борисович Левенштейн); born 9 July 1940) is a radio presenter on the BBC Russian Service, and is famous through the former Soviet Union.
He created the music programme «Рок-посевы» ("Rock sowing" or "Rock crops", in Russian containing a pun with the name Seva) and the chat shows «Севаоборот» (Sevaoborot, a pun with the Russian word sevooborot, "crop rotation") and «БибиСева» (BBSeva). He has also written the books «Рок-Посевы» (Rock the Seva way) and «Секс, наркотики, рок-н-ролл» (Sex, drugs, rock 'n' roll).
He was Russia's first radio deejay, and he has also features in a number of films. Since 1981 he has been married to actress Karen Craig, with whom he co-wrote a Russian cookbook for Sainsbury's in 1990, but they later divorced. He is now married to Olga, who is a designer.
On 4 September 2015, at the age of 75, Seva retired from broadcasting.
- "Knights Bachelor : Knighthoods" (PDF). Web.archive.org. Archived from the original (PDF) on May 3, 2006. Retrieved 8 December 2014.
- Karen Craig; Seva Novgorodsev. "The Cooking of Russia (Sainsbury Cookbook Series) Paperback – 1990". Amazon.com. Retrieved 8 December 2014.
- Kremmer, William Seva Novgorodsev: The DJ who 'brought down the USSR' BBC. 9 September 2015
- BBC, "Seva Novgorodsev: The DJ who 'brought down the USSR'", 5 September 2015
- Seva Novgorodsev at the Internet Movie Database
- Seva's page on the BBC Russian Service website
- BBC Russian Service online
- Seva's personal site
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