7HD

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7HD
7HD 2016 Logo.svg
Launched 15 October 2007 – 25 September 2010
10 December 2007 – 4 October 2009 (breakaway)
10 May 2016 (revival)
Network Seven Network
Owned by Seven West Media
Picture format 1080i (HDTV) 16:9
Slogan Gottaloveit
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane, Adelaide, Perth
Replaced 7 HD Digital (part-time simulcast)
Sister channel(s) Seven
7TWO
7mate
7flix
Racing.com
Website yahoo7.com.au
Availability
Terrestrial
Freeview Seven owned (virtual) 70
Cable
Foxtel (virtual) 207

7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007[1] featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. The channel is available to high definition digital television viewers in metropolitan areas through a number of owned-and-operated stations. On 25 September 2010, 7HD was replaced by the new channel 7mate.

7HD returned as a high definition simulcast on channel 70 on 10 May 2016. Initially, the Melbourne and Adelaide markets received 7HD as a HD simulcast of Seven's primary channel while the Sydney, Brisbane and Perth markets received 7HD as a HD simulcast of 7mate; this was to allow Australian Football League (AFL) matches to be broadcast in HD in those markets.[2][3] Sydney, Brisbane and Perth temporarily received 7HD as a simulcast of the primary channel for the duration of the 2016 Summer Olympics, before the change was made permanent during and after the 2017 Australian Open tennis.[4] Breakaway programming will be used to show further AFL matches in HD.[5]

History[edit]

Origins[edit]

In 2004, after the 2001 introduction of digital terrestrial television in Australia, the Seven Network began a part-time high definition simulcast on digital channel 70 under the name 7 HD Digital. This simulcast showcased native high definition content alongside standard definition services on Seven. During the times that native high definition content was unavailable for simulcasting, a promo loop that showcased extracts from a variety of Seven's programs was broadcast.[6]

Breakaway era[edit]

7HD was officially announced on 15 September 2007, with the Seven West Media announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007.[7] However, 7HD became the first free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with 25th Hour being the first program broadcast at 10:30 pm.[1]

The channel replaced Seven's existing high definition service 7 HD Digital, a part-time simulcast of its standard definition and analogue services. Due to an amendment of the Broadcasting Services Act 1992 in 2006 – the Broadcasting Legislation Amendment (Digital television) Act 2006 – television networks were permitted to launch digital multichannels, provided that they are broadcast exclusively in high definition.[8] The channel expanded its broadcast schedule on 10 December 2007 to include daytime programming which had previously been a full simulcast of the main channel. 7HD breakaway programming ceased transmission on Sunday 4 October 2009 in preparation for the launch of 7TWO a few weeks later on 1 November. 7HD then returned to being a full high definition simulcast of Seven, before finally being replaced by 7mate on 25 September 2010.

2016 revival[edit]

On 10 May 2016, 7HD returned as a high definition simulcast on channel 70. However, Melbourne and Adelaide were the only cities that received 7HD as a simulcast of Seven's primary channel on that date; Sydney, Brisbane and Perth received 7HD as a simulcast of 7mate. This is so that upcoming AFL matches can be shown in HD in all markets.[2][3]

In order to allow the 2016 Summer Olympics to be broadcast in high definition in all capital cities, 7HD was temporarily changed to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth on 5 August 2016. However, it was reverted to a 7mate simulcast in those markets on 22 August 2016, following the conclusion of the Olympics.[9]

On 16 December 2016, 7HD switched from simulcasting 7mate to simulcasing Seven's primary channel in Sydney, Brisbane and Perth to allow the 2017 Australian Open tennis to be simulcast in high definition in all metropolitan markets.[4] This change was not reverted and 7HD remained a simulcast of Seven in all capital cities. However, in order to broadcast AFL matches on 7mate in HD, Seven will use breakaway programming to show AFL matches in HD while keeping 7HD as a simulcast of Seven.[5]

Programming[edit]

During its time of breakaway broadcasting, 7HD broadcast a range of programming, with exclusive transmissions on weekday and weekend afternoons as well as late on weeknights, and for some time there was breakaway programming in prime-time on Saturdays and Sundays. Up to seven hours of exclusive programming was broadcast daily.

Weekday afternoon programming included repeats of locally produced lifestyle programming, such as The Great Outdoors, New Idea TV, as well as movies and Disney cartoons such as Kim Possible, American Dragon: Jake Long, and My Friends Tigger and Pooh. In the late evenings a mixture of exclusive series, movies and encore screenings of series were broadcast. Late-night series broadcast included This is Your Laugh, Lost, Scrubs, That '70s Show, The Grid, Urban Legends, Final 24, Dateline NBC, 5ive Days to Midnight, A Country Practice, and classic episodes of Deal or No Deal as well as late movies and encores of other series shown on Channel Seven.

The only two series exclusively made for 7HD were The NightCap and This is Your Laugh. The NightCap was broadcast exclusively on 7HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break of 2008.

Availability[edit]

Original channel[edit]

In its former inception, 7HD was available Seven's owned-and-operated stations, ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. Regional affiliate Prime Television also carried their own HD simulcast, Prime HD, on its owned-and-operated stations, AMV Victoria, NEN Northern New South Wales and CBN Southern New South Wales/Australian Capital Territory. Southern Cross Television's Seven-affiliated stations carried their own HD simulcast, Southern Cross HD, on TNT Tasmania and TND Darwin.

Southern Cross' other stations GTS/BKN Spencer Gulf/Broken Hill and QQQ Eastern & Central Australia, as well as Golden West Network (owned by Prime) did not carry a HD simulcast.

Revival channel[edit]

Upon its revival on 10 May 2016, 7HD returned to 1080i high definition, but was broadcast in MPEG-4 format as opposed to the standard MPEG-2 format. 7HD initially launched as a simulcast of Seven's primary channel in Melbourne and Adelaide only, with Sydney, Brisbane and Perth receiving a HD simulcast of 7mate.[2][3] 7HD later became a simulcast of Seven's primary channel in Sydney, Brisbane and Perth with breakaway programming used to broadcast 7mate's AFL matches in HD.[5] The Seven-owned STQ Queensland station does not carry 7HD in any form.

Southern Cross announced in March 2017 that its Seven affiliated station TNT Tasmania would have a high definition simulcast, Southern Cross HD, launched in time for the first match of the 2017 AFL season later that month.[10]

Logo history[edit]

References[edit]

  1. ^ a b "Seven's new multi-channellling is on-air" (PDF). Seven Media Group. 16 October 2007. Archived from the original (PDF) on 2 December 2007. Retrieved 16 October 2007. 
  2. ^ a b c Long, Trevor (10 May 2016). "7HD is coming - it's official, your TV is updating as you read this.". EFTM. Retrieved 10 May 2016. 
  3. ^ a b c Thompson, Matt (10 May 2016). "Seven to finally broadcast footy in high definition". Australian Football League. Retrieved 10 May 2016. 
  4. ^ a b "Seven switches to High Definition nationally for Australian Open Tennis". DeciderTV. 
  5. ^ a b c "Everyone happy with MKR-AFL battle outcome". Australian Football League. 20 April 2017. Retrieved 21 April 2017. 
  6. ^ millionsofmyles (7 January 2012). "Original 7digital HD Demonstration 720i (2004)" – via YouTube. 
  7. ^ "Seven, Ten to offer HD-TV". The Australian. 15 September 2007. Archived from the original on 18 October 2007. Retrieved 13 January 2016. 
  8. ^ "High definition broadcasting requirement". Australian Communications and Media Authority. 13 June 2007. Archived from the original on 21 February 2008. Retrieved 17 September 2007. 
  9. ^ Knox, David (30 July 2016). "Seven to switch Olympics to HD". TV Tonight. Retrieved 30 July 2016. 
  10. ^ Southern Cross News Tasmania (14 March 2017). YouTube: Southern across announces HD launch for Tasmania (Television news bulletin). Hobart: WAtv Presentation. 

External links[edit]