Seven HD

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Seven HD
Seven HD Logo
Launched 15 October 2007
Closed 4 October 2009 (breakaway programming)
25 September 2010
Owned by Seven Media Group
Picture format 1080i (HDTV)
Slogan The Difference is Clear (until breakaway programming ceased transmission)
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane,
Adelaide, Perth, Regional QLD.
Regional Victoria,
Northern New South Wales,
Southern New South Wales,
Australian Capital Territory as Prime HD
, Tasmania, Darwin as Southern Cross HD.
Replaced by 7mate
Sister channel(s) Seven
Availability at time of closure
Freeview Channel 70
Channel 60 (via Prime/SCT)
Foxtel HD+ Channel 207

Seven HD was an Australian television channel, owned by the Seven Media Group, that launched on 15 October 2007.[1] The channel was available to high definition digital television viewers in metropolitan areas, Tasmania and Regional Queensland through a number of owned-and-operated stations, as well as via Prime HD and Southern Cross Television. On 25 September 2010, Seven HD was replaced by the new channel 7mate.


Seven HD was officially announced on 15 September 2007, with the Seven Media Group announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007.[2] However, Seven HD became the first Free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with 25th Hour being the first program broadcast at 10:30pm.[1]

The channel replaced the Seven Network's existing high definition service, a simulcast of its standard definition and analogue services, known and branded as '7 HD Digital'. Due to an amendment of the Broadcasting Services Act 1992 in 2006, the Broadcasting Legislation Amendment (Digital television) Act 2006, television networks are now permitted to launch digital multichannels, provided that they are broadcast exclusively in high definition.[3] The channel expanded its broadcast schedule on 10 December 2007 to include daytime programming which had previously been a full simulcast of the main channel. Seven HD breakaway programming ceased transmission on Sunday 4 October 2009 in preparation for the launch of 7TWO a few weeks later on 1 November. Seven HD then returned to being a high definition simulcast of Seven, before finally being replaced by 7mate on 25 September 2010.


During its time of breakaway broadcasting, Seven HD broadcast a range of programming, with exclusive transmissions on weekday and weekend afternoons as well as late on weeknights, and for some time there was breakaway programming in prime-time on Saturdays and Sundays. Up to seven hours of exclusive programming was broadcast daily.

Weekday afternoon programming included repeats of locally produced lifestyle programming, such as The Great Outdoors, New Idea TV, as well as movies and Disney cartoons such as Yin Yang Yo, American Dragon: Jake Long, and The Powerpuff Girls. In the late evenings a mixture of exclusive series, movies and encore screenings of series were broadcast. Late-night series broadcast included This is Your Laugh, Lost, Scrubs, That '70s Show, The Grid, Urban Legends, Final 24, Dateline NBC, 5ive Days to Midnight, A Country Practice, and classic episodes of Deal or No Deal as well as late movies and encores of other series shown on Channel Seven.

The only two series exclusively made for Seven HD were The NightCap and This is Your Laugh. The NightCap was broadcast exclusively on Seven HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break of 2008.


Seven HD was available exclusively in 1080i high definition in metropolitan areas and regional Queensland through a number of owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. As well as this, as of 29 October 2007, Prime Television broadcast the service as Prime HD on its owned-and-operated stations including AMV Victoria, NEN Northern New South Wales and CBN Southern New South Wales/Australian Capital Territory. The Seven Network's regional affiliates Southern Cross Television (Central) and GWN did not carry Seven HD.


  1. ^ a b "Seven's new multi-channellling is on-air" (PDF). Seven Media Group. 16 October 2007. Retrieved 16 October 2007. 
  2. ^ "Seven, Ten to offer HD-TV". The Australian. 15 September 2007. Retrieved 15 September 2007. [dead link]
  3. ^ "High definition broadcasting requirement". Australian Communications and Media Authority. 13 June 2007. Retrieved 17 September 2007.