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Seznam.cz, a.s.
Type of site
Joint stock company
Founded1996; 28 years ago (1996)
Area servedCzech Republic, Slovakia
Founder(s)Ivo Lukačovič
Key peoplePavel Zima (GM)
Michal Feix (CEO)
RevenueIncrease 3,129 billion CZK (2014)[1]
Operating incomeIncrease 1,136 billion CZK (2014)[1]
ProfitIncrease 740 million CZK (2010)[2]
Total assetsDecrease 1,555 million CZK (2010)[2]
Total equityDecrease 834 million CZK (2010)[2]
EmployeesIncrease 1,575 (2018)[3]
ParentHelifreak Limited (100 %)[3]
Seznam.cz headquarters in Prague
Seznam.cz branch in Brno-Štýřice

Seznam.cz (or Seznam, list in Czech) is a web portal and search engine in the Czech Republic. Founded in 1996 by Ivo Lukačovič in Prague as the first web portal in the Czech Republic. Seznam started with a search engine and an internet version of yellow pages. Today, Seznam runs almost 30 different web services and associated brands. Seznam had more than 6 million real users per month at the end of 2014.[4] Among the most popular services, according to NetMonitor, are its homepage seznam.cz, email.cz, search.seznam.cz and its yellow pages firmy.cz.[citation needed]

In 2008, Seznam.cz was the most used search engine in the Czech Republic.[5] As of May 2012, according to Toplist results, Seznam was the second internet search engine in the Czech Republic (42.84%) with Google in the top spot (54.69%).[citation needed]. By August 2014, still according to Toplist's statistics, Seznam's share of searches had further eroded to 38%.

Between 2011 and 2012, Seznam Czech rhyme; Seznam - najdu tam, co hledám (Seznam - I find there, what I search for) as its slogan. Its former (& current) slogan is Seznam - najdu tam, co neznám (Seznam - I find there, what I don't know).[6]


Founded by Ivo Lukačovič in 1996, Seznam began as the first internet yellow pages and search engine in the Czech Republic. Ivo started his business with 50,000 CZK he had saved up. In 1998, Seznam added email to its portfolio, with email accounts running on the @seznam.cz domain. Since then, more brands and services have come on-line. Since 2001, Seznam has included financial, social and political news, TV programs, weather forecasts, dictionaries, maps and community services.[citation needed]

In 2000, Spray International, a Swedish web portal company, invested in Seznam. At that time Seznam became a joint stock company. Until 2000, Ivo Lukačovič was self-employed and Seznam was his own sole business. With the investment, it is estimated that Spray International acquired around 30% share of Seznam. Exact numbers are not known, as Lukačovič and Seznam officials have never released any details about the transaction.[citation needed] What has been confirmed, though, is that Ivo Lukačovič retained at least 70% of Seznam stock after the investment.[citation needed]

Spray acquired a stake in Seznam with the intention of making an IPO; however, Spray never reached that goal. After the dot-com bubble burst in 2000, Spray abandoned the idea. There are rumors about Spray defaulting on its obligations to Ivo Lukačovič by not making an IPO.[citation needed] In 2003, Ivo Lukačovič increased the base capital of Seznam without Spray and became 70% owner of Seznam. Since 2003, Ivo Lukačovič has remained the controlling shareholder of Seznam.[citation needed]

Until 2003, Seznam had been using a fulltext engine from the Czech company Jyxo; however, in 2005, Seznam replaced that search engine with its own technology. Also in 2005, Seznam acquired the Czech firm ATC which was, among other ventures, running the email server Email.cz. Email services Email.cz and Seznam.cz have now merged.[citation needed]

In 2006, Seznam moved its headquarters from Prague Košíře to a more prominent location in the Prague Anděl. That year, Ivo Lukačovič gave up the day-to-day business direction of Seznam, and Pavel Zima became CEO. In the Fall of 2006, Seznam acquired all email users from another web portal, "Czech On Line", with the domain @post.cz.[citation needed]

Seznam bought 50% of Global Inspiration, a Czech company running a video portal Stream.cz, similar to the global YouTube in 2007. Lycos Europe (a subsequent incarnation of Spray International) sold its 30% share in Seznam to Tiger Holding and Miura International. Lycos received more than 1.7 billion CZK from this transaction.[citation needed] As of 2015, Miura International S.a.r.l. had 5,6% of shares, Tiger holding four S.a.r.l. had 24,4% of shares and Helifreak limited had 70% of shares.[7]

In 2008, the Czech media reported on alleged meetings between Seznam and Goldman Sachs representatives to find a buyer for Seznam. Ivo Lukačovič and Seznam representatives denied this. Such speculation ended with the start of the financial crisis in Europe in late 2008.[citation needed]

The EU believes Google overtook Seznam.cz around 2011 in the Czech Republic.[8] According to the data from ad marketing agency eVisions, Seznam still held a majority share of the Czech search market at the start of 2014, but that Google pulled ahead in the second half of that year. Google's share of search on the Czech internet at 74% as of the end of 2018, while Seznam's share at 26%.[9]

Since 2016, Seznam.cz is operating its own internet news Seznam Zprávy. Since 2018, it is broadcasting its own television Televize Seznam.[citation needed]

Seznam services[edit]

Service Description URL Discontinued
Firmy.cz companies https://www.firmy.cz/
Horoskopy.cz horoscopes https://www.horoskopy.cz/
Hry.cz games https://hry.seznam.cz/
Lidé.cz people Yes - 2020
Spolužáci.cz classmates Yes - 2018
Mapy.cz maps https://mapy.cz/
Novinky.cz soft news https://www.novinky.cz/
Sport.cz sports https://www.sport.cz/
Super.cz tabloid https://www.super.cz/
Stream.cz original video content https://www.stream.cz/
Počasí.cz weather https://pocasi.seznam.cz/
Proženy.cz for women https://www.prozeny.cz/
Seznam.cz Email e-mail https://email.seznam.cz/
Sdovolena.cz vacations, trips https://sdovolena.seznam.cz/
Porovnej24.cz services comparison https://www.porovnej24.cz/
Volnámísta.cz (dříve Spráce.cz) job server https://www.volnamista.cz/
Sbazar.cz second-hand goods https://www.sbazar.cz/
Seznam TIP Yes?
Seznam Homepage homepage seznam.cz https://www.seznam.cz/
Sreality.cz real estate https://www.sreality.cz/
Zboží.cz goods price comparison https://www.zbozi.cz
sAuto.cz new & used cars https://www.sauto.cz/
sKlik advertising (adSense-like) https://www.sklik.cz/
Seznam fulltext search engine https://search.seznam.cz/
Seznam Slovník dictionary https://slovnik.seznam.cz/
Seznam.cz prohlížeč own browser https://www.seznam.cz/prohlizec
TV Program television programme https://tv.seznam.cz/
Seznam Zprávy (hard) news https://www.seznamzpravy.cz/
Seznam Televize own on-line TV stream https://www.televizeseznam.cz/tv

[citation needed]


Seznam uses its own ranking scale for web pages, called S-Rank. It is a similar to PageRank with a range from 0 to 10.[citation needed]

See also[edit]


  1. ^ a b "Commented financial statements of Seznam.cz, a.s. for year 2014, on Seznam.cz corporate website". June 2015.
  2. ^ a b c Financial statements of Seznam.cz, a.s. for year 2010, auditor PricewaterhauseCoopers Audit, s.r.o., available at justice.cz
  3. ^ a b Annual report of Seznam.cz for calendar year 2018, page 3, freely available at or.justice.cz
  4. ^ Netmonitor Seznam.cz Results of Netmonitor web analytics project at kurzy.cz
  5. ^ "Standing Between Google and World Domination". marketingpilgrim.com.
  6. ^ ČTK (7 December 2012). "Seznam, najdu tam, co neznám: Ivo Lukačovič se vrací do firmy a s ním i starý slogan". Hospodářské noviny.
  7. ^ "General meeting of stakeholders". 17 September 2015. Retrieved 23 November 2015.
  8. ^ "Antitrust: Commission fines Google €2.42 billion for abusing dominance as search engine by giving illegal advantage to own comparison shopping service - Factsheet". European Commission. Retrieved 2 December 2019.
  9. ^ Kos, Ladislav. "Infographics: The search engines Google and Seznam on the Czech Internet #2019". eVisions. Retrieved 2 December 2019.

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