Beron founded the site in early 1998 to document, popularize, and promote social and business networking parties that had become part of the business culture of San Francisco's "dot com" industry, as well as her persona as a glamorous gatecrasher. Following the "dot com crash" of 2001, during which much of the industry collapsed, Beron began promoting "pink slip parties" highly successful recruiting events and the "Schwag Exchange" at which people would give away promotional items they had collected. The site is no longer active as an event page but you can visit the page to learn about the dot com party history.
- P.J. HuffStutter (December 25, 2000). "Dot-Com Parties Dry Up". Los Angeles Times.
- Chris O'Brien (March 22, 2000). "Cubicle Dwellers Let Loose at Frenzied Internet Nightlife Scene that is Sweeping SF". San Jose Mercury News.
- Evelyn Nieves (March 26, 2001). "As New Economy Cools, San Francisco Quivers". New York Times.
- Duncan Campbell (January 29, 2001). "Pink slip parties cure dot.com blues in San Francisco". the Guardian.
- Betsy Schiffma (November 29, 2000). "Party Scene Fizzles With The Internet". Forbes.
- Jim Gardner (November 20, 2000). "End of Internet bubble fails to pop the Internet bauble". San Francisco Business times.