|Industry||Internet marriage arrangement|
Shaadi.com began as Sagaai.com in 1997. Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. Its initial success was primarily among non-resident Indians, as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup. Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking. By 2008, it had become the world's leading matrimonial website for Asians, and had twenty million users by 2011.
In 2014, Shaadi.com launched Shaadi Cares, a social initiative to educate and empower women regarding marital issues, including dowry and domestic violence.
In 2016, Shaadi.com acquired Thrill Group, a startup that included two dating products, FRIVIL and Fropper, founded by expat entrepreneurs Josh Israel and Devin Serago.
- Shaadi.com was the recipient of the "Best Designed Matrimonial Website" award given by the PC World India Web Awards in 2007 and 2008.
- Business Today highlighted Shaadi.com as one of India's ten best marketers in 2007.
- Shaadi.com was chosen for The Best Hindu Matrimonial Website category in About.com's 2011 Readers' Choice Awards.
- Shaadi.com placed silver in the "Best Use of Ecommerce - Self (own) brands Product/ Services" category of the 2012 Indian Digital Media Awards.
- Angry Brides placed silver in the "Social Media - Best Use/Campaign on Social Network - Social Cause" category of the 2013 Indian Digital Media Awards.
- IT People Awards for Excellence in Information Technology
|This article relies too much on references to primary sources. (July 2015) (Learn how and when to remove this template message)|
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