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Industry Internet marriage arrangement
Founded India
Headquarters India
Area served
Key people
Anupam Mittal
Parent People Group is an online wedding service founded by Anupam Mittal in 1997. Its core market is India, but it operates globally, with offices in Canada, the UAE, the United Kingdom, the United States.

Overview[edit] began as[1] in 1997.[2] Its founder, Anupam Mittal, changed its name to in 1999, believing it to be a more marketable name.[1] Its initial success was primarily among non-resident Indians,[1][3] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.[1][3] Despite some early personnel troubles, saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking.[1] By 2008, it had become the world's leading matrimonial website for Asians,[2] and had twenty million users by 2011.[4][5]

In addition to online matchmaking, runs over one hundred Shaadi Centres, retail outlets that offer matrimony-related services.[6][7] The first was opened in Mumbai in 2004.

In 2009 it collaborated with Star Plus to produce India's first marriage-based reality television show.[8]

In 2012 launched the Facebook game Angry Brides to bring awareness to dowry abuses in India.[9]

In 2014, launched Shaadi Cares, a social initiative to educate and empower women regarding marital issues, including dowry and domestic violence.

In 2016, acquired Thrill Group, a startup that included two dating products, FRIVIL and Fropper, founded by expat entrepreneurs Josh Israel and Devin Serago.[10]


  • was the recipient of the "Best Designed Matrimonial Website" award given by the PC World India Web Awards in 2007 and 2008.[citation needed]
  • Business Today highlighted as one of India's ten best marketers in 2007.[11]
  • was chosen for The Best Hindu Matrimonial Website category in's 2011 Readers' Choice Awards.[12]
  • placed silver in the "Best Use of Ecommerce - Self (own) brands Product/ Services" category of the 2012 Indian Digital Media Awards.[13]
  • Angry Brides placed silver in the "Social Media - Best Use/Campaign on Social Network - Social Cause" category of the 2013 Indian Digital Media Awards.[14]
  • IT People Awards for Excellence in Information Technology[citation needed]


  1. ^ a b c d e Sen, Satrajit. "Arranged marriages over the internet were a laughable idea when started!". Indian Digital Review. Retrieved 5 Dec 2011. 
  2. ^ a b Sethi, Anita (7 June 2008). " a match made in cyberspace". The Daily Telegraph. Retrieved 18 July 2015. 
  3. ^ a b Paul, Jessie (1 December 2009). No Money Marketing. Tata McGraw-Hill Education. p. 40. ISBN 978-0-07-015270-0. Retrieved 15 September 2011. 
  4. ^ " voted the best Matrimonial Website in the 2011 Reader's Choice Awards". Business Standard. Retrieved 18 July 2015. 
  5. ^ "Social networking sites are not a threat to conventional websites". The Economic Times. Bennett, Coleman & Co. Ltd. 19 July 2011. Retrieved 18 July 2015. 
  6. ^ "About ShaadiCentre". Retrieved 18 July 2015. 
  7. ^ " weds new media to celebrate its 15th birthday". Exchange 4 Media. Retrieved 28 July 2012. 
  8. ^ " Ties Up with Star Plus for India's First Reality Matrimonial TV Show". News Wire Today. 27 January 2009. Retrieved 15 September 2011. 
  9. ^ "Angry Brides: Indian dating site launches anti-dowry Facebook game based on Angry Birds". UK. Daily Mirror. 17 January 2012. p. 1. Retrieved 18 July 2012. 
  10. ^
  11. ^ "India's best marketers". Business Today. Living Media India Limited. 21 October 2007. Retrieved 18 July 2015. 
  12. ^ Das, Subhamoy. "The Best in Hinduism - 2011 Readers' Choice Awards". Retrieved 18 July 2015. 
  13. ^ "exchange4media IDMA Awards 2012". Indian Digital Media Awards. exchange4media Group. Retrieved 18 July 2015. 
  14. ^ "Complete List of IDMA 2013 Winners". Indian Digital Media Awarsd 2013. exchange4media Group. Retrieved 18 July 2015. 

External links[edit]