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Shanda Interactive Entertainment Ltd.
Traded as NASDAQ: GAME
Industry Video games
Founded 1999
Headquarters Shanghai, China
Key people
Xiaoqiang Hou (CEO)
Revenue $6.497 billion USD (2013)
$716 million USD (2013)
Number of employees
8,431 (2011)
Parent Zhejiang Century Huatong

Shanda Interactive Entertainment Limited (or Shanda Interactive) (Chinese: 盛大互动娱乐有限公司; pinyin: Shèngdà Hùdòng Yúlè Yǒuxiàn Gōngsī) is a Chinese operator of online games and book publisher,[1] based in Shanghai, established in December 1999 by Chen Tianqiao and Chen Danian. In 2005 it claimed to have 460 million registered accounts and an average of 1.2 million players at any given time. Its 2004 listing on the US-based NASDAQ stock exchange raised $151.8 million USD. In September 2001, Shanda published its first game, The Legend of Mir 2 (Licensed from a Korean company, WeMade Soft).

Shanda's published and operated games include AION, MapleStory, The World of Legend, The Age, Magical Land, Ragnarok Online, Dungeons & Dragons Online, Crazy Arcade, and GetAmped.


In November 2005, Shanda announced that its multiplayer online role-playing games Magical Land and The World of Legend will forever be free to play. It was later revealed that once Shanda's games adopted this model, average customer spending increased from 30 Chinese yuan to 55 Chinese yuan per quarter. Following Shanda's example, other Chinese online game operators began to follow suit, declaring many of their titles free to play, popularizing this model in China.[2]

In February 2005, Shanda announced a purchase of about 20% of the portal website, targeting digital media markets. However, Shanda did not gain control over the board of trustees. On February 8, 2007, Shanda sold 4 million shares of Sina for $129 million, after Shanda transformed into a digital entertainment portal.

At the end of the fourth Quarter of 2010, Shanda Interactive Entertainment recorded operating revenues of CNY 1.5383 billion or USD 232.3 million, climbing 11% from a quarter earlier and 2% from a year ago.[3]

In 2017, Shanda was acquired by Zhejiang Century Huatong Group.[4][5]

Shanda Literature[edit]

In July 2008, Shanda Interactive Entertainment Limited announced the establishment of Shanda Literature Limited. Former Sina Executive Editor Xiaoqiang Hou (Chinese:侯小强) became the CEO of this business unit. Shanda Literature owns three literature websites: Qidian, Hongxiu, and Jinjiang, capturing 80% of the market share in Chinese entertainment literature.

Towards the end of 2009, Shanda Literature announced its intention to sue Chinese Search Engine for not excluding online pirated literature works in its search results. By providing links to pirated sites, Shanda Literature claims that violates its rights and reduces its profits.[6]

Meanwhile, Shanda heavily promotes controversial writer Guo Jingming[7] and signed on plagiarist vivibear as one of its new novelists despite of protest from readers.[8][9]

Legend of Mir 2 copyright dispute[edit]

In 2003, a dispute over profit sharing caused relationship to fracture between Shanda and Korean game-developer WeMade Entertainment. No longer able to operate The Legend of Mir 2 (Chinese: 热血传奇), Shanda developed game The World of Legend (Chinese:传奇世界), which began operation in June 2003. Shanda transferred all user data from The Legend of Mir 2 into the new game, promising its customers that their character, points, armors and weapons will remain the same. WeMade Entertainment deemed The World of Legend to be a copy of Mir 2 and sued Shanda for copyright infringement in October 2003. After a prolonged legal battle, the two companies reached a settlement on April 26, 2009.[10]



  • Ez Station, game console
  • Ez MINI, handheld game console


Aurora Technology is a subsidiary of Shanda. It publishes the MMORPG King of the World.


  1. ^ "Book publishers fear advance of digital 'glacier' - Feature". Retrieved 2014-08-06. 
  2. ^ Tang, Jun (2007-02-13). "(Simplified Chinese) Shanda Responds to Customer Self-Immolation Case with the Help of Police". Retrieved 2010-01-03. 
  3. ^ "Shanda Interactive Net Fell 58% in Last Q4". Retrieved 2 March 2011. 
  4. ^ "Zhejiang Century Huatong Group shareholders acquire 47.9 pct stake in Shanda Games Limited". Reuters. 2017-07-14. Retrieved 2018-04-12. 
  5. ^ "BRIEF-Zhejiang Century Huatong's shareholders to acquire remaining stake in Shanda Games". 2017-08-28. Retrieved 2018-04-12. 
  6. ^ "Shanda Literature Will Sue In January 2010". China Tech 2009-12-23. Retrieved 2010-01-03. 
  7. ^ "(Simplified Chinese)Shanda Literature Heavily Promotes Jingming Guo's New Novel". Beijing Qianlong News Media Limited. 2009-12-31. Retrieved 2010-01-03. 
  8. ^ Zhang, Leijie (2009-12-28). "(Simplified Chinese)Vivibear Publishes New Novel After Plagiarism Scandal". Archived from the original on 2011-07-07. Retrieved 2010-01-03. 
  9. ^ "(Simplified Chinese) Letters to Shanda Protesting Its Support of Vivibear". 2009-11-21. Retrieved 2010-01-03. 
  10. ^ Lv, Jiayu (2009-04-26). "(Simplified Chinese) Shanda MIR Copyright Infringement Legal Case Finally Settled in Second Half of 2009". Tencent. Retrieved 2010-01-03. 
  11. ^ "Xinhua - English". 2006-08-29. Archived from the original on 2016-03-04. Retrieved 2014-08-06. 

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