In October 1, 1999 Shanghai daily (Chinese: 上海日报, Pinyin: Shànghǎi Rìbào) was founded, it was published by Wenhui Xinmin United Press group and was the first local daily in English version in china. The influences of Shanghai daily have expanded to all regions and cities in Yangtze River since the year 2005. It is regarded as the most influential foreign language newspaper in well-developed regions in china. Major readers involve foreigners who are living in China, Chinese working for foreign enterprises as well as foreign tourists who are visiting china.
The development of Shanghai daily was at an important period when Chinese government comprehensively developed its economy and actively participated in diverse international affairs. The year of 1999 was just two years before China became a member of the world trade organization. According to Connery,(2019) China was in a bad demand for support by multi forces and cooperation with more countries, regions and international organizations. In order to achieve this, promoting itself to the world was extremely urgent. Shanghai daily was established at a time when it was needed to adopt English as its language as it was to target foreigners and English is the leading language of international discourse in the 21st century. It covers a wide range of news in order to show china and Shanghai comprehensively, involving geography, policies, business, economy, trading, entertainment, sports, society, culture among others. The newspaper has aided the Chinese government to show its foreign policy and civil society in china to the world and successfully attracted many foreign capital and entities cooperate with china in economy, political, business as well as non-government exchange. Shanghai daily officially launched “ideal Shanghai”, a sub-brand that focuses on lifestyle information including dining, shopping, touring and hotels in Shanghai and its surrounding cities (Endres, 2015).
In 2008 Asia media awards organized by IFRA (International Association of Newspapers and Media Business Technology) for its innovative ideas, original content and excellent design, its official website has won gold medal in the “best website of the year” award. The front page, represented by the design of the Olympic torch, won a silver award for best design of front page. Shanghai daily was the only mainland (except Honkong, Macao and Taiwan) Chinese newspaper to gain the reward.
Shanghai daily launched its official platform on October 12, 2017, named SHINE, in order to cater for the increase of demands of online reading and rapid development of the digital media. This symbolized its transformation from a traditional newspaper to a new era modern digital media platform. The platform shine consists of two parts which are the mobile app and the official news website. The official news website is characterized with its unique layouts which is a large headline picture showing the hottest news at the moment and a concise design for the readers to browse news with fewer clicks. On the shine mobile app, it is a user-friendly interface which is designed to increase mobile reading trends. Both offer breaking news, in-depth stories and insightful analysis about Shanghai as well as China. Its influences have reached US, Canada, Russia, UK, and other nations. For now, China is not the largest user group. Shine’s largest user group is in US, occupying about 45 percent for all clicks in its official news website, it is available in both Chinese social media, such as we chat and Weibo, as well as various international social media platform, such as Facebook , integral and twitter. The promotion in different social media helps in gaining global popularity at a rapid speed an effective platform that provides people all over the world a window on what Shanghai and china looks like and how they are developing. By doing this the Shanghai daily has given many people a reason to live with newspapers in their lives. No matter what they are doing for a living they engage with it on a daily basis. On many days of the week, something happens locally, regionally, nationally and even globally therefore meriting the headline coverage in the newspaper therefore, this has given people the urge to get on the latest news headlines. According to Choi (2014), the Shanghai daily newspaper has learnt to make the particular news items as a topic of conversation at some point in the hours and days ahead whether the news is exiting , uplifting tragic or scary. It makes sure to convey any kind of information to all people around making the newspaper the most time-honored medium through which news is delivered to its people of all the ages throughout the nation and globally.
Shanghai Culture and Fashion Guide
The Shanghai daily has an abundant source of information. It aims at giving a guide of the lifestyle, fashion and arts. It ranks its information depending on the history of each aspect. For instance on the fashion article Shanghai explains on what make Shanghai city a leader in fashion in china. It explains how fashion is on the lips of everyone in Shanghai and After Milan, Paris, London and New York, Shanghai is going to claim and candidate to become the oriental fashion capital. It gives an explanation on how Shanghai was started as a business port in 1843 and became one of the initial tones that got exposed to the western thoughts and fashion (Mersinkin, 2015). It describes it as the first city to dare in trying something new. The newspaper goes on and introduces the modern Shanghai from the old one in terms of fashion. It elaborates more on the symbol of fashion in Shanghai by outlining more on Oipao which is a symbol that is used to display the women graceful manner. In the newspaper it is still described as the modern designer fashion icon therefore attracting many people to Shanghai. The newspaper follows the Shanghai culture which was mainly shaped by the areas in the southern part of Tangtze River named as the region in today’s Jiansu and Zhejiang provinces known as the ancient kingdom.
It then goes to how the Shanghai-style fashion was developed in the middle of 1900s influenced by the culture that the westerners brought into the city. For instance the traditional Chinese outfit like the mandarin jacket were replaced by Western-style suits and accessories as the town change to one of the five ports forced open to international business following treaty signing of the Nanking by the United Kingdom and the Qing dynasty. The establishment of the republic of china then facilitated the integration of the western and the eastern cultures. It explains how a classic look for men at that time consisted of a suit, pitched hat, glasses, gold frames among others whereas the look on women consisted of a simple turtleneck sweater and along skirt. In terms of art the Shanghai daily explains more on the arts centers like the M50 art center, which is Shanghai’s artist community. It explains about it being one of the most well-known creative spaces that are in Shanghai giving the best to the development of the city (Tharp, 2011). It also links the art with the cultural festivals, where they are held and when they are held. By doing this all the information it conveys is well understood since it is on good order and well elaborated.
Special Periodicals and Interviews
Specials periodicals are often published during special periods involving holidays. Day of commemorations, big events, for instance CPC founding day. Special periodicals offer readers within depth information and comprehensive perspectives to understand the theme for example it has special periodicals investigating song singing on former residence. Also, eras are many interviews interviewing celebrities including James Cilclough, Daniel Statham, Olivier gullet, Fabian, provincial governors to just name but a few. Also Shanghai daily interview ordinary people involving foreigners managers working in china, scientists of reputable universities, which facilitates foreigners know most about china and foreign cooperation’s with China and promotes more communications and coordination in different areas (Connery, 2019). It also makes sure to interact with diverse people from the different ethnic groups as they carry out different interviews so that they can analyze a comprehensive report without being biased.
Business Section (For All Industries)
Business section is one of the most popular columns that offers information for foreigner’s capital investors, foreign entrepreneurship or potential investors. The business column has the latest business news click for people to rapidly get information about changing markets. The available ones are four in number abs have subdivided the business and covered almost every industry in ‘Explore business’ sector, involving auto, IT, manufacturing, real estates, media, transport and finance among others. On the news interview, it makes sure to gather information in explaining an idea event or situation in the news. It also uses a profile to focus on an individual. According to (Friend, 2014) a news peg often is used to justify the profile. For effective interviews, they make sure the reporters prepare very carefully, and make sure they ask questions that induce the source to freely talk. For it to inspire members of the audience to take the next step they use a well-delivered media interview which persuaded people to visit the website, calling the phone number, or protest a piece of legislation among others. The section has business profiles and the news reports on a state of commerce. Reports on new inventions, innovations and advances in technology are found on this section. There is also report on stock which make this section a good resource I the research assignment (Brisban and Arthur, 2019).
People who visit Shanghai
Chinese people who read English newspapers
Senior white-collar workers
Advanced degree student
The Shanghai daily newspaper has a site which is an html-based website of the Shanghai daily, the town’s only English newspaper. The newspaper owns a site and its online department takes in charge of its operations. The site was upgraded to present the readers with Brand new www.shagahidaily.com which started on august 1, 2013 as a high lined business channel termed as BIzhub and many others. Most of their stories that they publish in the copy print, they make sure they are also available online. Advertisements, cartoons, horoscopes, puzzles and some advertorials are always not included in the site. Adding to the newspaper version of the stories, shaghaidaily.com makes sure that it publishes the online versions of the new stories that emerge based on the reports from the Chinese newspapers, wire services, radios, TVs or at the major government websites as well as the news that are on breaking news headlines that is provided by the Shanghai daily reporters. The Shanghai’s online department then make sure to upload the stories for the next day’s newspaper in the real time as every page is approved in the newsroom. In many cases all the newspapers edition stories are always on the site not longer than 3am Beijing time. To make sure that that the timely display of the newspaper stories online is met, the night shift employees upload some of the images that are suitable to the website and the rest of the pictures get uploaded later in the following day. Like most of the other newspaper’s websites in the universe. Like most newspaper websites around the world, shanghaidaily.com works as a fee-based website where the non-subscribers are only able to read 10 news stories a week or else they read the printed newspaper. They also make sure that the site offers three subscriptions chances that include print and all digital access as well as the standard and premium digital subscriptions that meet diverse demands. In general, the Shanghai newspaper and the website aims at showing Shanghai and China to the world with a rapid and successful developing civil society images. According to (Anis, Anggreni & Yuliarti, 2017)  its editorial stance also aims at showing Chinese government that they are together as it helps in playing part.
- Connery, Thomas (June 1989). "Management Commitment & the Small Daily". Newspaper Research Journal. 10 (4): 59–76. doi:10.1177/073953298901000407. ISSN 0739-5329.
- Endres, Fredric F. (September 1985). "Daily Newspaper Utilization of Computer Data Bases". Newspaper Research Journal. 7 (1): 29–35. doi:10.1177/073953298500700104. ISSN 0739-5329.
- Choi, Young (March 2004). "Study Examines Daily Public Journalism at Six Newspapers". Newspaper Research Journal. 25 (2): 12–27. doi:10.1177/073953290402500201. ISSN 0739-5329.
- Merskin, Debra (June 1995). "Getting Personal: Daily Newspaper Adoption of Personal Advertisements". Newspaper Research Journal. 16 (3): 75–81. doi:10.1177/073953299501600307. ISSN 0739-5329.
- Tharp, Marty (January 1991). "Turnover and Mobility at Small Daily Newspapers". Newspaper Research Journal. 12 (1): 76–90. doi:10.1177/073953299101200109. ISSN 0739-5329.
- Friend, Cecilia (January 1994). "Daily Newspaper Use of Computers to Analyze Data". Newspaper Research Journal. 15 (1): 63–72. doi:10.1177/073953299401500107. ISSN 0739-5329.
- "Brisbane, Arthur, (12 Dec. 1864–25 Dec. 1936), Newspaper writer; daily in Hearst newspapers etc", Who Was Who, Oxford University Press, 2007-12-01, doi:10.1093/ww/9780199540884.013.u206631, retrieved 2021-06-03
- Anis, Muhammad Yunus; Anggreni, Likha Sari; Yuliarti, Monika Sri (2017). "Hate Speech in Arabic Newspaper Cyber Law - Case Study In Al-Jazeera.Net Daily Newspaper:". 2nd International Conference on Sociology Education. Bandung, Indonesia: SCITEPRESS - Science and Technology Publications: 615–620. doi:10.5220/0007102906150620. ISBN 978-989-758-316-2.