Shannon Coulter

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Shannon Coulter is an American marketing consultant and full-time activist. She is most notably responsible for the creation of the GrabYourWallet movement to boycott retailers that carry Trump-related products.[1]

She was born in Fort Wayne, Indiana and grew up in San Francisco, California.[2] Coulter has demonstrated her passion for activism since a young age.

Youth Activism[edit]

Shannon Coulter
Shannon Coulter 20170308-2345.jpg
At Day Without a Woman San Francisco, March 2017
Born1972 (age 46–47)
Fort Wayne, Indiana[3]
EducationPenn State[3]
OccupationDigital marketing[3] and Activism
Known forAnti-Trump activism
Notable work
Grab Your Wallet website

Shannon Coulter began her love of leadership at the age of seven. She created an all-girls club dubbed the Ladybugs. The club's goal was to remove trash from forest floors and enjoy the time spent with other young girls. Although she was quite young, it was a notable beginning to her activism and care for the environment. [2]

Marketing Career[edit]

Coulter's career began with a marketing position at a solar energy startup. She used her interest in solar energy and experience in working at a startup to discover what it takes for people to take action and become connected to a larger movement. [2]

Full-time Activism[edit]

"Things may be close at the polling place, but they're not close at the cash register" - Shannon Coulter[2][edit]

When Donald Trump became president, Shannon was inspired to leave her marketing career to begin a career in full-time activism. Most notably, she launched the GrabYourWallet movement to boycott retailers that carry Trump-related products.[1] She began the campaign after hearing then-candidate Trump's comments about how he treats women, saying Grab them by the pussy; accordingly, she began the website GrabYourWallet as a response in the fall of 2016.[1][4] Her website is a spreadsheet listing retailers to boycott such as Macy's and Amazon, and is visited by thousands of people each day; during the 2017 Women's March, the site was visited by 32,000 persons per hour.[3] Coulter does not accept compensation for her campaign.[3] She runs the website out of an office which she rents by the hour.[3] Her efforts have been described as effective at encouraging numerous retailers to drop Trump-related products.[3] Efforts that began as a boycott have now grown into a movement that has pushed for a more ethical market due to the push from consumers.[2]


  1. ^ a b c Sarah Halzack (February 13, 2017). "The woman behind the boycott that is pressuring retailers to dump the Trumps". Washington Post. Retrieved February 24, 2016. ...Coulter began a campaign called GrabYourWallet, which encourages shoppers to stay away from retailers that sell all manner of Trump-branded goods,... big-name chains started to back away from Trump goods, including Neiman Marcus, Belk and, most prominently, Nordstrom — ...
  2. ^ a b c d e Imani, Blair (2018). Modern Herstory: Stories of Women and Nonbinary People Rewriting History. California: Ten Speeds Press. p. 148. ISBN 978-0-399-58223-3.
  3. ^ a b c d e f g h Rachel Adams (February 25, 2017). "The Anti-Trump Activist Taking On Retailers". New York Times. Retrieved February 24, 2016. ... rents by the hour, Shannon Coulter ticks off the activities she gave up in defiance of President Donald J. Trump: renting movies with her husband on Amazon, ...runs her shoestring movement from her home ... Thousands of people have contacted the stores Ms. Coulter has on her boycott list, including Macy’s and Amazon. ...Ms. Coulter, 45, ... unlikely general of the digital army now supporting her campaign, Grab Your Wallet. ... she does not accept compensation ... Indiana, Ms. Coulter studied journalism at Penn State.... 32,000 people visit her site in an hour,...
  4. ^ Suzanne Monyak (October 24, 2016). "Shoppers Boycott Ivanka Trump's Clothing Line to Protest Donald's Misogyny". Slate magazine. Retrieved February 24, 2016. ...Coulter, the CEO of a communications agency, has called for a boycott of Ivanka's fashion line,...

External links[edit]