SharkNinja

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SharkNinja Operating LLC
SharkNinja
FormerlyEuro-Pro Operating LLC (1993–2015)
TypePrivate
IndustryAppliances
Founded1993
HeadquartersNeedham, Massachusetts
BrandsShark
Ninja

SharkNinja (officially, SharkNinja Operating LLC) is an American designer, marketer and distributor of home devices and appliances.[1][2] It is based in Needham, Massachusetts,[1][2] near Boston. The company's name is formed by combining its two primary brands: Shark, which mainly produces vacuum cleaners and similar devices; and Ninja, which focuses on kitchen appliances such as blenders, multicookers, air fryers, and coffee makers.[3]

History and description[edit]

Formerly established as Euro-Pro Operating LLC in 1994, the company changed its name in 2015 to capitalize on its brand names' prominence and popularity.[4] As of 2020, it has offices in ten countries and possesses over 550 patents, selling over 150 products.[5] The company was acquired by CDH Private Equity in 2017 from Weston Presidio and American Capital.[2]

Products[edit]

Shark[edit]

  • Vacuum Cleaners
    • Handheld Vacuums
    • Robot Vacuums
    • Stick Vacuums (corded and cordless)
    • Upright Vacuums
    • Cylinder Vacuums
  • Steam Irons
  • Steam Mops
  • Air Purifier
  • Hair Dryer

Ninja[edit]

  • Air fryer
  • Blenders
  • Coffee and tea makers
  • Food processors
  • Multicookers
  • Toaster oven/air fryer
  • Cookware

Competition[edit]

In the United States, SharkNinja's vacuum competitors include TTI Floor Care North America (Hoover, Dirt Devil, Oreck, and Vax), Kirby, Rexair, Eureka, Dyson, Electrolux, iRobot, and Bissell. SharkNinja's kitchen appliances competitors include Sunbeam Products, Oster, Hamilton Beach, Cuisinart and Waring.

References[edit]

  1. ^ a b "SharkNinja". Bloomberg.com. Retrieved July 10, 2020.
  2. ^ a b c "CDH Private Equity Acquires SharkNinja Operating". mergr.com. Mergr. 2017. Retrieved July 10, 2020.
  3. ^ "Ninja". NinjaKitchen.com. SharkNinja Operating LLC. Retrieved July 10, 2020.
  4. ^ "Euro-Pro Cleans Up with New SharkNinja Identity" (Press release). Newton, Massachusetts: SharkNinja Operating LLC. July 22, 2015. Retrieved July 10, 2020 – via PRNewswire.com.
  5. ^ "Our company". SharkNinja.com. SharkNinja Operating LLC. Retrieved July 10, 2020.