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Beachbody fitness logo
|Founded||Santa Monica, California (1998 )|
|Headquarters||Santa Monica, California, United States|
Beachbody LLC is an American multinational corporation that uses direct response infomercials, multi-level marketing, e-commerce and individual sales consultants, also known as coaches, to sell fitness, weight loss, and muscle building home-exercise videos. The company's best-known products are Autumn Calabrese's 21-Day Fix, Tony Horton's P90X, and Shaun T's Insanity, whose TV ads have become some of the most frequently run infomercials in the United States.
Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon in Santa Monica, California. The company offers in-home health and fitness products, including the "Insanity" program by Shaun Thompson ("Shaun T") and P90X exercise program developed by Tony Horton.
P90X is a 90-day home fitness system developed by trainer Tony Horton. The program includes 12 workouts that use resistance and body-weight training, cardio, plyometrics, abdominal work, martial arts and yoga. It also comes with a nutrition plan, fitness guide, and workout calendar. This fitness plan focuses on what it refers to as "muscle confusion;" a cross-training method that switches the order of exercises and incorporates varied movements. It is believed that muscle confusion prevents the body from adapting to exercises over time, resulting in continual improvement and minimizing plateaus.
Insanity is a 60 day workout regimen with a focus on strenuous stamina training. Developed by Shaun T., the Insanity program emphasizes "max interval training", a method of exercising during which one works out strenuously for 3–4 minutes and then rests or "cools down" for approximately 30 seconds before starting the process again. No weights or any other equipment are needed for the workout. The Insanity workouts are strenuous and designed for people who are already in good shape. It is not intended for people with cardiovascular, pulmonary, and metabolic diseases, diabetics, or obese people, and people with orthopedic limitations.
Focus T25 was released September 2013 and was developed by Shaun T. The program provides one 25-minute exercise per day. This fitness system has two cycles - Alpha and Beta. During the Alpha cycle, workouts are centered on building the foundation of total-body fitness. Users will perform cardio that burns calories and improves speed and agility, while developing strength and resistance training that doesn't require any weightlifting. When users are in the Beta phase, the 25-minute workouts focus on core cardio. Calories are burned as users perform speed drills. In order to give individuals core fitness, this workout features vertical and horizontal moves.
Other programs include the 21-Day Fix, 21-Day Fix Extreme, Hammer and Chisel, 20 Minute Hard Corps, PiYo, Shakeology, Beachbody Performance, and the container system developed by Autumn Calabrese.
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