|Original author(s)||Shazam Entertainment Ltd.|
|Operating system||Android, macOS, iOS, watchOS, Windows|
Shazam is an American application owned by Apple Inc. The application can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. The software is available for Android, macOS, iOS, watchOS, and Windows.
The original developer of the app, Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee. On 24 September 2018, the company was acquired by Apple for a reported $400 million.
Shazam identifies songs based on an audio fingerprint based on a time-frequency graph called a spectrogram. It uses a smartphone or computer's built-in microphone to gather a brief sample of audio being played. Shazam stores a catalogue of audio fingerprints in a database. The user tags a song for 10 seconds and the application creates an audio fingerprint. Shazam works by analyzing the captured sound and seeking a match based on an acoustic fingerprint in a database of millions of songs. If it finds a match, it sends information such as the artist, song title, and album back to the user. Some implementations of Shazam incorporate relevant links to services such as iTunes, Apple Music, Spotify, YouTube, or Groove Music.
Shazam can identify music being played from any source, provided that the background noise level is not high enough to prevent an acoustic fingerprint being taken, and that the song is present in the software's database.
As well as the free app, the company has released a paid app called Shazam Encore. In September 2012, the service was expanded to enable TV users in the US to identify featured music, access cast information, and get links to show information online, as well as added social networking capabilities.
Shazam redesigned their app in 2014, and added additional features.
Shazam runs on Android, iOS (including Apple Watch), BlackBerry OS, and Windows Phone systems. Shazam is also available for Mac, as a desktop application that when enabled, runs in the background and automatically recognises any song played on or near the computer. Apple's launch of iOS 8 in September 2014 came with the integration of Shazam into Apple's Siri function.
The company was founded in 1999 by Barton and Inghelbrecht, who were students at University of California, Berkeley and Mukherjee and worked at a London-based internet consulting firm called Viant. In need of a digital signal processing specialist, the founding team then hired Wang, who had received his PhD from Stanford University.. It first made a profit in 2016, 17 years after launch.
2002–2006: Early days of the service
Initially, in 2002, the service was launched only in the UK and was known as "2580", as the number was the shortcode that customers dialled from their mobile phone to get music recognised. The phone would automatically hang up after 30 seconds. A result was then sent to the user in the form of a text message containing the song title and artist name. At a later date, the service also began to add hyperlinks in the text message to allow the user to download the song online.
Shazam launched in the US on the AT&T Wireless network in 2004 in a joint offering with Musicphone, a now defunct San Francisco-based company. The service was free at launch with AT&T saying that it would charge $0.99 for each use in future.
In 2006, users were charged £0.60 per call or had unlimited use for £4.50 a month, as well as an online service to keep track of all tags.
2006–2017: Smartphone app and expansion
Shazam for iPhone debuted on 10 July 2008, with the launch of Apple's App Store. The free app enabled users to launch iTunes and buy the song directly, although the service struggled to identify classical music.
By December 2009, Shazam was downloaded 10 million times in 150 countries across 350 mobile operators. Around eight percent of users purchased a track after it was identified by the service. Its success led to a funding round from Kleiner Perkins Caufield & Byers in October 2009. In January 2011, Apple announced that Shazam was the fourth most downloaded free app of all time on the App Store, while rival SoundHound had the top paid iPad app.
In August 2012, Shazam announced the service had been used to tag five billion songs, TV shows and advertisements. In addition, Shazam claimed to have over 225 million users across 200 countries. A month later, the service claimed to have more than 250 million users with 2 million active users per week. The Shazam app currently has more than 100 million monthly active users and has been used on more than 500 million mobile devices. In October 2014, Shazam announced its technology has been used to identify 15 billion songs.
The Shazam app was listed among Techland's 50 Best Android Applications for 2013.
In August 2014, Shazam announced there would be no more updates for Shazam(RED) after 7 August.
Apple's launch of iOS 8 in September 2014 came with the seamless integration of Shazam into Apple's intelligent personal assistant Siri function.
In February 2013, Shazam announced a partnership with the music store Beatport, adding its library of electronic music to the service. On 3 April 2013, Shazam announced an exclusive partnership with Saavn, an Indian online music streaming service. The deal added nearly 1 million songs in Indian languages to Shazam's database. In July 2014, Shazam announced a partnership with Rdio that allows Shazam users to stream full songs within the app.
Rich Riley joined Shazam as CEO in April 2013 to increase the company's growth, after over 13 years at Yahoo! and with more than 17 years of experience as an entrepreneur and internet executive. "I look forward to extending our dominance in media engagement, from our roots in music to our leadership position in second-screen TV and want to ensure that Shazam is the company that helps people recognize and engage with the world around them", Riley said at the time. Riley replaced Andrew Fisher, who was hired from Infospace into the CEO role in 2005 to strengthen industry partnerships and grow the userbase. Fisher is now executive chairman.
In addition to music, Shazam has announced collaborations with partners across television, advertising and cinema. In May 2014, National CineMedia announced a partnership with Shazam to incorporate Shazam into FirstLook pre-show segments that run in Regal, AMC and Cinemark cinemas. In November 2014, NCM and Shazam announced that NCM FirstLook pre-shows are now Shazam enabled on over 20,000 movie screens across the United States.
In August 2014, Shazam announced the launch of Resonate, a sales product that allows TV networks to access its technology and user base. The news included the announcement of partnerships with AMC, A&E, Dick Clark Productions and Fuse.
Shazam recently announced a partnership with Sun Broadcast Group on Shazam for Radio, a new offering that will allow radio stations to push customised content to listeners on Sun Broadcast's over 8,000 radio stations in the US.
In December 2016, Shazam announced a partnership with Snapchat. The new feature comes as part of the latest Snapchat update and integration with Shazam, which allows Snapchat users to use Shazam's music recognition technology by pressing and holding the camera screen.
2017–present: subsidiary of Apple
In December 2017, Apple announced it would be acquiring Shazam for a reported $400 million (£300 million). On 23 April 2018, the European Commission stated that it would be reviewing the acquisition. The European Commission approved the acquisition on 6 September 2018 and the deal was completed on 24 September 2018.
As of September 2012, Shazam had raised US$32 million in funding. In July 2013, América Móvil invested US$40 million in Shazam for an undisclosed share. In March 2014, Shazam confirmed another US$20 million in new funding, raising the total value of the company to US$500 million. The company's earlier backers include European venture capital firm DN Capital, which invested in Shazam in 2004.
Patent infringement lawsuit
- Beat Shazam, a television game show where contestants compete to identify songs faster than the app
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