Sheba (cat food)

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Sheba is a brand of canned cat food produced by Mars, Incorporated.

In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States.[1] A special webpage[2] explained that the decision was based on economic factors:

Although the SHEBA® PREMIUM CUTS® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive.

As of July 2012, Sheba is again available in the United States. However, it now comes in pull-tab cans as opposed to the former plastic trays.

  1. ^ "Thank You for your Interest". Mars, Inc. Retrieved 4 January 2011. 
  2. ^ "Questions and Answers regarding Sheba Premium Cuts Dinners". Mars, Inc. Retrieved 18 January 2011.