Shein
 | |
| Founded | 2008 |
|---|---|
| Country of origin | China |
| Area served | All of Europe, America, Australia, Middle East and Asia (except Africa) |
| Founder(s) | Chris Xu |
| Key people | Quist Huang |
| Industry | Ecommerce |
| Revenue | ~10 Billion USD[1] |
| Employees | 862 |
| Parent | Shenzhen Globalegrow E-Commerce Co. Ltd. |
| URL | https://shein.com |
| Users | 7 million/ month[2] |
| Current status | Active |
Shein (stylized in all caps as SHEIN) is a Chinese women's online fashion retailer founded by Chris Xu in Guangzhou in 2008. It currently serves over 220 countries.[3] The company is known for its cheaply priced apparel which is made directly in China, targeted mostly for all younger females aged from 16 to 34 years old.
History
Shein was founded in Nanjing, China in 2008. The brand's original website was Sheinside.com.
By 2013 Shein had 100 employees, and had already established their product headquarters in Guanghzou, China from which Shein uses an agile supply chain system known as "real-time retail".[4]
In 2018, the company was sued by Levi Strauss & Co. for copying a trademarked jean stitching. The case was settled out of court.[5]
In June 2020, it was banned in India citing privacy concerns. In July 2020, a controversial necklace with a swastika was reported and pulled from sale (the brand clarified that it was a Buddhist swastika, not a Nazi swastika).[6] On 17 May 2021, it was the most downloaded Shopping app in the U.S.[7][8]
References
- ^ Faithfull, Mark. "Shein: Is China's Mysterious $15 Billion Fast Fashion Retailer Ready For Stores?". Forbes. Retrieved 2021-06-15.
- ^ "Monthly active users (MAU) of the SHEIN app in iOS and Android devices in the United States from January 2017 to January 2021". Statista. Retrieved 17 June 2021.
- ^ "This Chinese shopping app Gen Z loves is banned in India". South China Morning Post. 2020-07-01. Retrieved 2021-06-17.
- ^ "Shein: The TikTok of Ecommerce".
{{cite web}}: CS1 maint: url-status (link) - ^ "Chinese ecommerce site Shein hit with trademark disputes".
{{cite web}}: CS1 maint: url-status (link) - ^ "Shining A Light On Shein's Unethical Labor Practices".
{{cite web}}: CS1 maint: url-status (link) - ^ "Shein overtakes Amazon as the most installed shopping app in US".
{{cite web}}: CS1 maint: url-status (link) - ^ "How Trump's Trade War Built Shein, China's First Global Fashion Giant". www.bloomberg.com. Retrieved 2021-06-15.
{{cite web}}: CS1 maint: url-status (link)