The term is most often used in the U.S. magazine publishing trade. The earliest example of this "chiefly N[orth] Amer[ican]" meaning recorded by the Oxford English Dictionary is from a New York Times article published on July 3, 1946, in reference to Your Own Home, a "shelter magazine devoted to low-cost housing", which was reported to have gained a new advertising manager.
Examples of US shelter magazines
Shelter Magazine is also the title of a trade magazine for builders in the USA.
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