Sheraton Hotels and Resorts

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Sheraton Hotels and Resorts
Founded1937; 84 years ago (1937)
Springfield, Massachusetts, U.S.
FoundersErnest Henderson
Robert Moore
Number of locations
463[1] (September 2020)
Number of employees
ParentMarriott International

Sheraton Hotels and Resorts is an international semi-luxury hotel chain owned by Marriott International. As of June 30, 2020, Sheraton operates 446 hotels with 155,617 rooms globally, including locations in North America, Africa, Asia Pacific, Central and South America, Europe, the Middle East and the Caribbean, in addition to 84 hotels with 23,092 rooms in the pipeline.[3]


Early years[edit]

The origins of Sheraton Hotels date to 1933, when Harvard classmates Ernest Henderson and Robert Moore purchased the Continental Hotel in Cambridge, Massachusetts.

In 1937, Henderson and Moore purchased the Standard Investing Corporation and the International Equities Corporation, combining them into the Standard Equities Corporation,[4] the company through which they would run their hotels. Also in 1937, they purchased their second hotel, and the first as part of the new company, the Stonehaven Hotel in Springfield, Massachusetts, a converted apartment building.

The chain got its name from the third hotel the pair acquired, in Boston, in 1939.[5] It had a large lighted sign on the roof saying "Sheraton Hotel," which was too expensive to change. Instead, Henderson and Moore decided to call all of their hotels by that name.[6]

Henderson and Moore purchased Boston's famed Copley Plaza Hotel in 1941,[7] and continued expanding rapidly, buying existing properties along the East Coast from Maine to Florida.

In 1946, the Standard Equities Corporation merged with the United States Realty and Improvement Corporation, forming the Sheraton Corporation of America,[8] which became the first hotel chain to be listed on the New York Stock Exchange in 1947.[9]

International expansion[edit]

In 1949, Sheraton expanded internationally, buying the Ford Hotels chain,[10] with three properties in Toronto, Ottawa and Montreal.[11] They quickly resold the Toronto and Ottawa properties to finance their continued Canadian expansion in 1950, paying $4.8 million to purchase Cardy Hotels, a chain of six properties in the provinces of Ontario and Quebec.[12]

In 1956, Sheraton paid $30 million to buy the Eppley Hotel Company, which was then the largest privately held hotel business in the United States, with 22 properties across six Midwestern states.[13] Sheraton retained ten of the largest hotels and immediately resold the other twelve. That same year, Sheraton acquired its first motels, purchasing two properties in the suburbs of Syracuse, New York.[14]

In 1957, Sheraton, which had previously focused on acquiring existing hotels, opened its first newly built hotel, the Philadelphia Sheraton Hotel.[15]

In 1958, Sheraton became the first hotel chain to centralize and computerize its reservations when it introduced Reservatron, the hotel industry's first automatic electronic reservations system.[16]

In 1959, Sheraton acquired its first properties outside North America, purchasing four hotels owned by the Matson Lines on Waikiki Beach in Honolulu, Hawaii.[17] That same year[18] Sheraton opened its first newly built motel, marketed as a "Highway Hotel," the Sheraton Inn, located in Binghamton, New York.[19]

The early 1960s saw the arrival of the first Sheraton hotels outside the US and Canada, with the opening of the Sheraton-Tel Aviv Hotel in Israel in March 1961; the Sheraton-Kingston Hotel in Jamaica,[20] and the Sheraton-British Colonial Hotel in Nassau, Bahamas, both in 1962; and the Macuto-Sheraton Hotel outside Caracas, Venezuela, in 1963.

In 1962, Sheraton created a franchise division, primarily to operate Sheraton Motor Inns, large highway motels providing free parking.[21]

In 1965, the 100th Sheraton property, the Sheraton-Boston Hotel, opened.[22]

In 1966, Sheraton opened its first hotel in the Middle East, the Kuwait-Sheraton Hotel.[23]

In 1967, Sheraton unveiled Reservatron II, a computer system for personalized reservations.[16] That same year, Sheraton opened its first hotel in Asia, the Sheraton-Philippines Hotel in Manila; its first hotel in Europe, the Sheraton-Du Cap Hotel on the island of Corsica in France; and its first hotels in Australia, two Sheraton Motor Hotels in Melborne and Sydney.[24]

ITT Purchase[edit]

The multinational conglomerate ITT purchased the chain in 1968. That same year, ITT sold eighteen aging Sheraton properties.[25] Under ITT's ownership, Sheraton quickly moved away from ownership and operation of its properties to a new model of franchising and management, as the chain expanded greatly both in the US and abroad.[26]

In late 1969, Sheraton introduced the hotel industry's first[16] nationwide toll-free number, which displaced two hundred local Sheraton reservation numbers.[27][28] The radio jingle for "Eight-Oh-Oh, Three-Two-Five, Three-Five Three-Five"[29][30] "ran throughout the decade and into the eighties" but the jingle's lifespan went even beyond.[31]

In 1970, Sheraton introduced the Sheraton Towers concept, a line of luxury "hotel-within-a-hotel" facilities designed for business travelers and located within Sheraton's largest and most exclusive hotels. The first Sheraton Towers to open was in the chain's flagship Sheraton-Boston Hotel.[26]

From 1977 to 1997 the company was headquartered at 60 State Street, Boston MA.

In 1985, Sheraton became the first western chain to operate a hotel bearing the name of an international company[a]in the People's Republic of China, when it assumed management of the Great Wall Hotel in Beijing, a financially troubled two-year-old Chinese-American joint venture,[34] which became the Great Wall Sheraton.[35]

By 1987, The New York Times described them as "50 years old, the world's largest hotel chain, and .. consumer-driven."[36]

The chain was rebranded as ITT Sheraton in 1990.

ITT Sheraton Luxury Collection[edit]

On January 13, 1992, ITT Sheraton designated 28 of its premier hotels and 33 of the Sheraton Towers as the ITT Sheraton Luxury Collection.[37] The flagship of the division was The St Regis in New York City.

In 1994, ITT Sheraton purchased a controlling interest in the Italian CIGA chain,[38] the Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company. The chain had begun by operating hotels in Italy, but over-expanded across Europe just as a recession hit, and had been seized from its previous owner, the Aga Khan, by its creditors.[39] The majority of these hotels were placed in the ITT Sheraton Luxury Collection, though a few were placed in the Sheraton division.

Four Points by Sheraton[edit]

In April 1995, ITT Sheraton introduced a new, mid-range hotel brand, Four Points by Sheraton, to replace the designation of certain hotels as Sheraton Inns.[40]

Starwood purchase[edit]

In 1998, Starwood Hotels & Resorts Worldwide, Inc. acquired ITT Sheraton, outbidding Hilton.[41] Under Starwood's leadership, Sheraton began renovating many hotels and expanding the brand's footprint.[42]

Starwood also began marketing The Luxury Collection as a completely separate brand, even though it contained a large number of hotels still named Sheraton. Most of those properties have since been renamed. Only three such hotels remain today - Sheraton Addis in (Addis Ababa, Ethiopia), Sheraton Grande Sukhumvit in (Bangkok, Thailand), and Sheraton Kuwait in (Kuwait City, Kuwait).

Also in 1998, Sheraton joined with the Arabella Hospitality Group in Germany to create ArabellaSheraton,[43] a joint venture under which 14 Arabella Hotels in Germany, Switzerland and Spain were rebranded as ArabellaSheraton Hotels.[44]

In 1999, Sheraton bought the remaining shares in CIGA that it did not already own, giving it complete ownership.[45]

Marriott purchase[edit]

In 2016, Marriott International purchased Starwood Hotels, and the newly merged company became (once again[36]) the largest hotel and resort company in the world. Although the Sheraton brand expresses quality in Asia, aging properties have made the US market more problematic.[46]


(Sheraton only. Excludes The Luxury Collection and Four Points by Sheraton)

Europe Middle E.
& Africa
0Asia &0
Latin Am.
2016[47] Properties      196      062      030      123           38      0449
Rooms 074,350 017,069 010,015 047,207      10,183 0158,824
2017[48] Properties      192      062      030      122           35      0441
Rooms 073,074 016,847 010,236 046,143      09,450 0155,750
2018[49] Properties      190      061      031      123           36      0441
Rooms 072,674 016,580 010,408 046,073      09,882 0155,617
2019[50] Properties      189      062      031      130           35      0447
Rooms 072,039 017,054 009,910 047,878      09,682 0156,563
2020[51] Properties      183      062      030      136           31      0442
Rooms 070,245 016,900 009,299 049,399      08,613 0154,456



See also[edit]


  1. ^ Hongkong and Shanghai Hotels had opened the Jianguo Hotel in Beijing in 1982[32] and Holiday Inn had opened the Beijing Lido Hotel in 1984,[33] but neither hotel operated under the name of an international chain as of 1985.


  1. ^ "Sheraton Hotel Locations".
  2. ^ "Profile: Sheraton Hotels and Resorts", Hoover's
  3. ^ "Sheraton". Marriott International.
  4. ^ "United States Congressional Serial Set". 1942.
  5. ^ "Sheraton Corporation of America, 1957 Annual Report".
  6. ^ "Abilene Reporter-News, 5 Jun 1960". p. 55. Since one hotel had a large, expensive Sheraton sign, all became Sheratons…
  7. ^ "Sheraton Corporation of America, 1957 Annual Report".
  8. ^ "Sheraton Corporation of America, 1957 Annual Report".
  9. ^ "Starwood Hotels & Resorts". Retrieved 2018-05-02.
  10. ^
  11. ^ Time (magazine)
  12. ^ Lemon, Mark; Mayhew, Henry; Taylor, Tom; Brooks, Shirley; Burnand, Sir Francis Cowley; Seaman, Owen (1851). "Punch".
  13. ^ "Time, 4 Jun 1956".
  14. ^ "Sheraton Corporation of America, 1957 Annual Report".
  15. ^ "Abilene Reporter-News, 8 Mar 1957". p. 13. ....formally open Philadelphia's....hotel Sheraton.
  16. ^ a b c "ITT SHERATON CORPORATION - Company Profile". Reference for Business.
  17. ^ "Matson History".
  18. ^
  19. ^ "Sheraton Corporation of America, 1959 Annual Report".
  20. ^ "Guardian, 14 Aug 1962".
  21. ^ The Motel in America , p. PA128, at Google Books
  22. ^ "Starwood Hotels & Resorts".
  23. ^ "Sheraton Corporation of America, 1967 Annual Report".
  24. ^ "Sheraton Corporation of America, 1967 Annual Report".
  25. ^ "Belvedere Hotel" (PDF).
  26. ^ a b "ITT SHERATON CORPORATION History". FundingUniverse.
  27. ^ "Hotel Online, 14 May 2019".
  28. ^ Time, Newsweek and BusinessWeek (1970, various issues) ran advertising boasting "800-325-3535. Sheraton Hotels and Motor Inns announce the reservation number to end all reservation numbers. 800-325-3535 The one reservation number for all Sheraton Hotels and Motor Inns in the world. 800-325-3535 Call it free. Anytime from anywhere in the Continental United States. 800-325-3535. Call it as you would any long distance number from your area. 800-325-3535 Call it free anytime and you'll get an immediate confirmation. 800-325-3535 Call it ... or your travel agent will call it for you. Sheraton Hotels & Motor Inns - A WORLDWIDE SERVICE - ITT"
  29. ^ "1970's Sheraton Hotel Radio Commercial - 800-325-3535".
  30. ^ Gary West (July 14, 2015). "Famous Sheraton Radio Ad, 1970s, 800-325-3535". ran throughout the decade and into the eighties
  31. ^ Bob Garfield (January 3, 2006). "Plop, plop: Jingles drop out of favor". The Seattle Times.
  32. ^ "China Daily, 27 May 2011".
  33. ^ Street, Nancy Lynch; Matelski, Marilyn J (2009-12-11). American Businesses in China: Balancing Culture and Communication, 2d ed. ISBN 9780786451579.
  34. ^ "New York Times, 24 Mar 1985".
  35. ^ "Washington Post, 19 Mar 1985".
  36. ^ a b "New York Times, 30 Jan 1987".
  37. ^
  38. ^ "New York Times, 10 Feb 1994".
  39. ^ Adam Zagorin (June 7, 1993). "How the Aga Khan Stumbled". Time. Archived from the original on October 22, 2007. Retrieved 2007-12-31.
  40. ^
  41. ^ "Atlantic Constitution, 21 Oct 1997". p. 42.
  42. ^ "HVS, 8 May 2009".
  43. ^
  44. ^
  45. ^ "New York Times, 30 Oct 1999".
  46. ^ "View from the Wing, 6 Jun 2018".
  47. ^ "2016 Annual Report". p. 7.
  48. ^ "2017 Annual Report". p. 7.
  49. ^ "2018 Annual Report". p. 6.
  50. ^ "2019 Annual Report". p. 6.
  51. ^ "2020 Annual Report". p. 13.

External links[edit]