Shift (MSNBC)

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Shift
Type Internet streaming
Country United States
Slogan shift happens
Owner NBCUniversal
MSNBC
Launch date
July 13, 2014 (2014-07-13)
Former names
msnbc2
Official website
Official website

Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

History[edit]

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.[2] The channel was later shut down.

Programming[edit]

Former Shows[edit]

  • Sports Matters hosted by Rob Simmelkjaer (new editions air Mondays)
  • Reporter's Notebook hosted by Beth Fouhy (new editions air Mondays)
  • Changing America hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
  • The Docket hosted by attorney Seema Iyer (new editions air Tuesdays)
  • The Book Report hosted by Richard Wolffe (new editions air Tuesdays)
  • Road Map hosted by Ayman Mohyeldin (new editions air Wednesdays)
  • Nerding Out hosted by Dorian Warren (new editions air Thursdays)
  • Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, new editions air Thursdays)
  • The Briefing hosted by Luke Russert (new editions air Fridays)
  • So Popular! hosted by Janet Mock (new editions air Fridays)
  • Just Faith hosted by Rev. Jacqui Lewis (new editions air Fridays)
  • shift-only version of First Look hosted by Betty Nguyen
  • msnbc Originals
  • Three Cents hosted by Josh Barro
  • Krystal Clear hosted by Krystal Ball
  • Out There hosted by Thomas Roberts
  • Greenhouse hosted by Tony Dokoupil

See also[edit]

References[edit]

  1. ^ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015. 
  2. ^ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.