Endemol Shine North America

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Endemol Shine North America
  • Television production
  • Distribution
  • Endemol USA
  • Shine America
  • Shine Americas
  • Shine USA
  • Reveille Productions
FoundedMarch 15, 2002 (2002-03-15)
HeadquartersLos Angeles, California, United States
Key people
ParentBanijay Group [1]

Endemol Shine North America is the American division of Endemol Shine Group that was founded on March 15, 2002 as a merger of Shine Americas, Shine USA, and Reveille Productions.[2]

Endemol Shine North America produces and distributes scripted and unscripted television and digital content through its global Shine 360˚ division. Endemol Shine North America has produced original series including The Biggest Loser, Tabatha Takes Over, The Face, and Parental Control; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute, and The Wall; long-running scripted shows The Office, Ugly Betty, and The Tudors; and over 20 original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these with sponsors such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Endemol Shine Group's distribution arm, Endemol Shine International, Endemol Shine North America distributes to more than 150 countries.


As Reveille Productions[edit]

In 2008-02-14, NBC Entertainment co-chairman Ben Silverman announced the sale of Reveille Productions to Shine Group for $125 million.[3]

As Endemol USA[edit]

As Shine America[edit]

Shine America began as Reveille Productions, an independently owned television and motion picture studio and production company based in Los Angeles. The studio was founded by Ben Silverman in March 2002. The name Reveille is based on the bugle call used to wake up military personnel; the company logo features a bugler in action.

In 2007, Silverman accepted the job as the new entertainment head at NBC. However, because of the arrangement, he could not profit from any further projects associated with Reveille but continued to work on shows prior to his NBC deal. Silverman left NBC in 2009.

In February 2008, Elisabeth Murdoch's Shine Group bought Reveille for $125 million [1]. Also the same year, ShineReveille International made a deal with Merv Griffin Entertainment to distribute all of MGE programming overseas.

In March 2012, Reveille became known as Shine America.


  • Ardaban: In 2012-03-06, Shine America announced the launch of Ardaban, with appointment of former Notional Co-President Chachi Senior as Ardaban CEO.[4] In 2012-09-06, Ardaban CEO Chachi Senior announced Cleve Keller as Chief Development Officer.[5]
  • Shine Hispanic & Latin America: In 2013-01-24, Shine Group announced Cristina Palacio was appointed as president of Shine Hispanic & Latin America.[6]




Year Name of program Network Co-producers (if any) Fate
2003 Coupling NBC BBC Worldwide Americas and NBC Universal Television Cancelled after four episodes were broadcast.[8]
2004 $25 Million Dollar Hoax NBC Run concluded
2004 The Biggest Loser NBC 3Ball Productions, Eyeworks USA and Twenty Five Seven Entertainment Run concluded in 2016.[9]
2004 Blow Out Bravo Bravo Originals Run concluded in 2006.[10]
2004 Date My Mom MTV MTV Production Development
2005 30 Days FX FX Productions Cancelled following 3rd season in 2008.[11]
2008 American Gladiators NBC MGM Television, which owns the format as successor to Samuel Goldwyn Television Original plans for 3rd season in summer 2009 cancelled.[12]
2019 The Masked Singer FOX Smart Dog Media Production taken over by Fox Alternative Entertainment starting in the second season.[13]

Shine America[16][edit]

International distribution[edit]

See also[edit]


  1. ^ Clarke, Stewart; Keslassy, Elsa (October 26, 2019). "Banijay Seals Deal for Endemol Shine, Paving Way for Huge New Global Player". Variety.
  2. ^ "Hollywood Deadline" Shine Group Merges US Businesses Into Shine America Deadline Hollywood. Retrieved March 15, 2012
  3. ^ Company Behind Many TV Hits Is Sold
  4. ^ Shine America Announce The Launch Of Ardaban.
  5. ^ Cleve Keller named Chief Development officer at Ardaban.
  6. ^ Shine America Launches New Spanish Language Division.
  7. ^ Andreeva, Nellie (May 25, 2016). "'Mirror's Edge' Video Game To Be Adapted As TV Series By Endemol Shine Studios". Deadline Hollywood. Retrieved June 6, 2018.
  8. ^ Burrell, Ian (November 4, 2003). "US remake of sitcom Coupling scrapped". The Independent. Retrieved September 21, 2019.
  9. ^ Iannucci, Rebecca (May 13, 2019). "The Biggest Loser Reboot Ordered at USA Network, to Premiere in 2020". TVLine. Retrieved September 21, 2019. The Biggest Loser originally ran for 17 seasons on NBC and wrapped its initial run in February 2016.
  10. ^ Magsaysay, Melissa (November 27, 2017). "Jonathan Antin Talks New Beverly Hills Salon, Life After Reality TV". The Hollywood Reporter. Retrieved September 21, 2019. After the show went off the air in 2006...
  11. ^ Denhart, Andy (November 8, 2008). "FX cancels 30 Days; Survivorman also ending". Reality Blurred. Retrieved September 21, 2019.
  12. ^ Kimball, Trevor (March 13, 2009). "2008 – 2009 Cancelled Shows: NBC Cancels 10 Television Series". TV Series Finale. Retrieved September 21, 2019.
  13. ^ Goldberg, Lesley (May 9, 2019). "Fox Launching Unscripted Studio With 'The Masked Singer' (Exclusive)". The Hollywood Reporter. Retrieved September 21, 2019.
  14. ^ "Endemol Shine North America". Archived from the original on February 22, 2015. Retrieved April 15, 2016.
  15. ^ Nellie Andreeva. "IFC Unveils Series Development Slate". Deadline Hollywood. Retrieved April 15, 2016.
  16. ^ Our Shows

External links[edit]