Shingora

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Shingora
IndustryRetail
FounderMridula Jain
Headquarters,
Area served
Worldwide
Key people
Amit Jain[2]
ProductsClothing
Websiteshop.shingora.net

Shingora[3] is a manufacturer of shawls, scarfs, stoles and throws based in Ludhiana, Punjab.

Background[edit]

Started by Mrs. Mridula Jain,[4] the Chairperson, in 1976, Shingora had 8 handlooms[5] and a few shawl weavers. Over three decades, the company has transformed into a high-tech, modern and sound infrastructural unit. Amit Jain,[6] Managing Director,[2] has studied Engineering and Business at Kentucky. Under his guidance, the process of updating the machinery and technology used to manufacture the shawls was undertaken.

Products[edit]

Shingora started out as a manufacturer of shawls, predominantly wool and pashmina. With time and adapting to global tastes, stoles and scarfs were also introduced for women, along with lines for men including pocket squares,[7] shawls,[8] scarfs[9] and stoles and kids (consisting of Disney licensing) in India. A Home Furnishing[2] line consisting of throws and cushion covers has also been introduced. From a local brand nurtured in Ludhiana, it has created brand value in many countries around the world.

Export History[edit]

Within 3 years of setting up Shingora,[10] exports were started when the then Chairperson of the Wool & Woollen Export Promotion Council[11] encouraged Mrs. Jain to export shawls and even sponsored a visit to Western Europe to study its shawl market. Now, after a chunk of export, the brand retails domestically and there are plans to enhance this volume.[8] To cater to the international market, Shingora worked with the Woolmark Company[12] to produce smaller shawls (stoles) which were more practical with western outfits. It exports to US, Japan, Australia, Germany, the Netherlands, Switzerland and Western Europe

Manufacturing Unit[edit]

An ISO 9000:2001 company with a Woolmark License, it employees about 900 employees[13] in a facility spread over 20,000 square meters in Ludhiana. The company meets SA8000[14] accountability standards as well.

Awards[edit]

Shingora has been awarded the third highest export performance award for 2003-04 and the highest export performance award for 2002-03 from the Wool and Woollen Export Promotion Council.[12] Mrs. Mridula Jain has been honoured with awards both at State and National level. She received Mahila Udyog Ratna in 1993,[5] Women Entrepreneur of the year in 1994,[5][3] State award for Best Entrepreneur in 1995,[5] Award for outstanding window display in Ludhiana by International Wool Secretariat in 1998,[5] Mochpura Supreme Shawl Association’s award in 2001,[5] Mahila Navrattan Award by International Friendship Society on India in 1998,[5] Wool Mark Company’s Award in 2003,[5] Award of Honour on International Women’s Day 2008[5] by Social Security & Child Development Department Punjab, Z TV Uddami Sanmaan award 2013,[3] Best Woman Entrepreneur Exporter Award by ECGC – Dun & Bradstreet Exporters' Excellence Award 2015, Award for appreciation of service to Industries by Shri Sukhbir Singh Badal, President of Shiromani Akali Dal and many more.

It has undertaken the initiative of education for girl child, is aware of its responsibility towards the environment as water from the facility is treated and the used to water plants and in keeping with the move of digitisation by the government, it has ensured that almost all its employees[13] have a Jan Dhan account.

Retail[edit]

Available at leading stores in India and abroad, Shingora[15] also has company owned stores in Ludhiana, DLF Promenade Mall & Select Citywalk, Delhi and pop up stores at different locations.

References[edit]

  1. ^ "Ludhina-based scarves and stoles maker". The Economic Times. December 10, 2014. Retrieved February 11, 2017.
  2. ^ a b c "Shingora brings fashionable home decor to Indian market". India TV. March 13, 2015. Retrieved February 11, 2017.
  3. ^ a b c "India's Leading Exporters 2015" (PDF). March 1, 2015. Retrieved January 29, 2017.
  4. ^ "Mridula Jain is chairperson of Shawl Club". The Tribune (Chandigarh). June 6, 2013. Retrieved January 29, 2017.
  5. ^ a b c d e f g h i "City woman who turned the shawl industry around". The Tribune (Chandigarh). March 17, 2015. Retrieved February 11, 2017.
  6. ^ "Designer Rajesh Pratap Singh readies for winter with a luxurious line". The Indian Express. October 20, 2014. Retrieved January 29, 2017.
  7. ^ "Pocket Square that give you the ultimate look". The Economic Times. February 18, 2015. Retrieved February 11, 2017.
  8. ^ a b "While Trump was mocking Indians, Hillary went desi". The Times of India. April 27, 2016. Retrieved February 11, 2017.
  9. ^ "Scarves to sarees, Disney motifs are here to make you feel young at heart". India Today. June 9, 2015. Retrieved February 11, 2017.
  10. ^ "Shawl production to double up". Times of India. September 10, 2011. Retrieved February 11, 2017.
  11. ^ "Shawl industry needs 'better infrastructure facilities'". The Tribune (Chandigarh). January 20, 2005. Retrieved February 11, 2017.
  12. ^ a b "How Indian fashion is flourishing thanks to versatile collaborations, attention to detail and new twists on tradition". Daily Mail. July 13, 2013. Retrieved February 11, 2017.
  13. ^ a b "Punjab's big business houses and exporters across sectors praise demonetisation". The Economic Times. November 24, 2016. Retrieved January 29, 2017.
  14. ^ "Corporate Member Spotlight: EILEEN FISHER". SA8000. March 1, 2013. Retrieved February 11, 2017.
  15. ^ "Shingora". Vogue India. May 24, 2016. Retrieved February 11, 2017.