|Birth name||Lee Ho-yang|
|Also known as||Shinsadong Horaengi|
|Born||June 3, 1983|
Pohang, North Gyeongsang
|Associated acts||BEAST, T-ara, 4Minute, Apink, SECRET, Choi Kyu-sung, Lee Sang-ho, SPEED, Fiestar, EXID, Dal Shabet, Momoland|
|Revised Romanization||Lee Ho-yang|
|Revised Romanization||Sinsadong Horaengi|
Lee Ho-yang (born June 3, 1983), known professionally as Shinsadong Tiger, is a South Korean music producer and songwriter. Even after debuting in 2001 at the age of 18, he has worked many odd jobs to fund his music career. He has become a prominent figure in the Korean pop music industry and is responsible for a number of popular songs. In 2010, he was named the "New Generation Producer" at the 18th Korean Culture Entertainment Awards, and in 2011 he was named as one of the most influential figures in the South Korean music industry by OSEN. Lee has also started his own label, AB Entertainment, in which he has debuted his own girl group, EXID.
Lee was born in 1983 in Gwangyang, South Korea, where he attended an elementary school in Pohang. He began his fascination with music in Junior High, and has auditioned for JYP Entertainment but was rejected.
After debuting at the age of 19, Lee began to rise to prominence for his work with K-Pop artists. Although he has composed for various artists, he has also gained prominence for his role in managing rookie girl group EXID as well as the opening of the Modern K Music Academy. He has received criticism for his emphasis on following trends in popular music and producing commercial music for "idols". Lee has admitted to often use arbitrary inspiration for his composition style, including toilet rolls as his inspiration for the hook-heavy "Bo Peep Bo Peep".
In 2011, he released his own self-produced single, "Supermarket – The Half", in which Yoon Doo-joon, Yong Jun-hyung and Lee Gi-kwang of BEAST are featured on the track "Should I Hug Or Not?" (Korean: 안을까 말까). In 2012, he released his new album, "Supermarket – Another Half", included tracks “Over and Over” by 4minute, “Stop Doing That” by G.NA, and “In the Cloud“, a solo track by B2ST member Son Dong-woon. “In The Cloud” released at April 24, 00:00 KST.
- 2011: Supermarket – The Half (credited to BEAST)
- 2011: Super Hero (Shinsadong Tiger and Mighty Mouth)
"NoNoNo" (A Pink)
"Now" (Trouble Maker)
|MelOn Music Awards||Song Writer Award||Won|
- eternalc2h (January 23, 2012). "Shinsadong Horaengi's new girl group EXID postpone their debut to February, Why?". Korea.com. Archived from the original on September 21, 2013. Retrieved September 20, 2013.
- (in Korean) 용감한 형제 "17살 때 소년원行.." 충격 과거 고백. Osen. October 25, 2011.
- 신사동호랭이 "여자 '용준형' 키우고 있어요"(인터뷰). (in Korean) Star News. December 1, 2011.
- Winners at the 18th Korean Culture Entertainment Awards. allkpop. Dec 15, 2010.
- Who really moves the music industry? Meet the movers & shakers of K-pop allkpop. Aug 25, 2011.]
- (in Korean) 신사동 호랭이, ‘텐텐클럽’서 제작 걸그룹 팀명 ’EXID’ 깜짝 공개. Yahoo! Korea. December 3, 2011.
- (in Korean) 신사동호랭이 "음반제작 꿈, 또 넘어서야죠" – 1등 인터넷뉴스 조선닷컴 Archived 2013-04-04 at the Wayback Machine. Chosun. December 22, 2011.
- (in Korean) 홍승성·김도훈 등 각계 최고 모여 뮤직아카데미 설립. mydaily. September 3, 2011.
- (in Korean) '아이돌 작곡가' 신사동호랭이, 트렌드를 버렸다?(인터뷰①). Joy News 24. May 6, 2011.
- (in Korean) 신사동 호랭이, 티아라 '보핍보핍' "사실은 좀 창피했다". TV Daily. October 26, 2011.
- "Duble Sidekick and Shinsadong Tiger Join Forces under Wellmade Yedang". Soompi. 26 May 2014. Retrieved 25 March 2016.
- "Congratulations to Shinsadong Tiger!". LOEN Entertainment Official Twitter. Twitter.