Shinsadong Tiger

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Shinsadong Tiger
Shinsadong Tiger at K-POP World Festival 2013 in changwon.jpg
Background information
Birth nameLee Ho-yang
Also known asShinsadong Horaengi[1]
S. Tiger
Born (1983-06-03) June 3, 1983 (age 38)
Pohang, North Gyeongsang
OriginSouth Korea
Years active2001–present
Own label
Partnership label
Associated actsBEAST, T-ara, 4Minute, Apink, SECRET, Choi Kyu-sung, Lee Sang-ho, SPEED, Fiestar, EXID, Dal Shabet, Momoland, TREI, XUM,
Korean name
Revised RomanizationLee Ho-yang
McCune–ReischauerI Ho-yang
Stage name
Revised RomanizationSinsadong Horaengi
McCune–ReischauerShinsadong horaengi

Lee Ho-yang (born June 3, 1983), known professionally as Shinsadong Tiger, is a South Korean music producer and songwriter. Even after debuting in 2001 at the age of 18, he has worked many odd jobs to fund his music career.[2] He has become a prominent figure in the Korean pop music industry and is responsible for a number of popular songs.[3] In 2010, he was named the "New Generation Producer" at the 18th Korean Culture Entertainment Awards,[4] and in 2011 he was named as one of the most influential figures in the South Korean music industry by OSEN.[5] Lee has also started his own label, AB Entertainment, in which he has debuted his own girl group, EXID.[6]


Lee was born in 1983 in Gwangyang, South Korea, where he attended an elementary school in Pohang. He began his fascination with music in Junior High,[7] and has auditioned for JYP Entertainment but was rejected.


After debuting at the age of 19, Lee began to rise to prominence for his work with K-Pop artists. Although he has composed for various artists, he has also gained prominence for his role in managing rookie girl group EXID as well as the opening of the Modern K Music Academy.[8] He has received criticism for his emphasis on following trends in popular music and producing commercial music for "idols".[3][9] Lee has admitted to often use arbitrary inspiration for his composition style, including toilet rolls as his inspiration for the hook-heavy "Bo Peep Bo Peep".[10]

In 2011, he released his own self-produced single, "Supermarket – The Half", in which Yoon Doo-joon, Yong Jun-hyung and Lee Gi-kwang of BEAST are featured on the track "Should I Hug Or Not?" (Korean: 안을까 말까). In 2012, he released his new album, "Supermarket – Another Half", included tracks “Over and Over” by 4minute,[11] “Stop Doing That” by G.NA, and “In the Cloud“, a solo track by B2ST member Son Dong-woon. “In The Cloud” released at April 24, 00:00 KST.

In May 2014, Wellmade Yedang became the largest shareholder in Shinsadong Tiger's entertainment agency, Cashmere Records.[12]

In 2018, he worked on the music production of Idol Producer.[13] He composed and arranged Momoland's hit song "Bboom Bboom" (뿜뿜).[14]

In 2021, Lee teamed up with frequent collaborator LE to form and debut the group[15]


Digital singles[edit]

  • 2011: Supermarket – The Half (credited to BEAST)
  • 2011: Super Hero (Shinsadong Tiger and Mighty Mouth)

Production discography[edit]


Year Nominated work Event Award Result
2013 "U&I" (Ailee)
"NoNoNo" (A Pink)
"Now" (Trouble Maker)
Melon Music Awards Song Writer Award[16] Won


  1. ^ eternalc2h (January 23, 2012). "Shinsadong Horaengi's new girl group EXID postpone their debut to February, Why?". Archived from the original on September 21, 2013. Retrieved September 20, 2013.
  2. ^ (in Korean) 용감한 형제 "17살 때 소년원行.." 충격 과거 고백 Archived 2013-10-18 at the Wayback Machine. Osen. October 25, 2011.
  3. ^ a b 신사동호랭이 "여자 '용준형' 키우고 있어요"(인터뷰) Archived 2013-09-21 at the Wayback Machine. (in Korean) Star News. December 1, 2011.
  4. ^ Winners at the 18th Korean Culture Entertainment Awards Archived 2010-12-18 at the Wayback Machine. allkpop. Dec 15, 2010.
  5. ^ Who really moves the music industry? Meet the movers & shakers of K-pop Archived 2012-01-22 at the Wayback Machine allkpop. Aug 25, 2011.]
  6. ^ (in Korean) 신사동 호랭이, ‘텐텐클럽’서 제작 걸그룹 팀명 ’EXID’ 깜짝 공개 Archived 2012-07-10 at Yahoo! Korea. December 3, 2011.
  7. ^ (in Korean) 신사동호랭이 "음반제작 꿈, 또 넘어서야죠" – 1등 인터넷뉴스 조선닷컴 Archived 2013-04-04 at the Wayback Machine. Chosun. December 22, 2011.
  8. ^ (in Korean) 홍승성·김도훈 등 각계 최고 모여 뮤직아카데미 설립 Archived 2021-05-20 at the Wayback Machine. mydaily. September 3, 2011.
  9. ^ (in Korean) '아이돌 작곡가' 신사동호랭이, 트렌드를 버렸다?(인터뷰①) Archived 2021-05-20 at the Wayback Machine. Joy News 24. May 6, 2011.
  10. ^ (in Korean) 신사동 호랭이, 티아라 '보핍보핍' "사실은 좀 창피했다" Archived 2021-05-20 at the Wayback Machine. TV Daily. October 26, 2011.
  11. ^ "Archived copy". Archived from the original on 2013-12-13. Retrieved 2013-10-06.CS1 maint: archived copy as title (link)
  12. ^ "Duble Sidekick and Shinsadong Tiger Join Forces under Wellmade Yedang". Soompi. 26 May 2014. Archived from the original on 15 March 2016. Retrieved 25 March 2016.
  13. ^ "Archived copy". Archived from the original on 2018-02-18. Retrieved 2018-02-17.CS1 maint: archived copy as title (link)
  14. ^ "Archived copy". Archived from the original on 2018-03-22. Retrieved 2018-03-21.CS1 maint: archived copy as title (link)
  15. ^
  16. ^ "Congratulations to Shinsadong Tiger!". LOEN Entertainment Official Twitter. Twitter. Archived from the original on 2013-12-22. Retrieved 2017-11-02.

External links[edit]