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Shintaro Tsuji (辻信太郎 Tsuji Shintarō, born 1927) is the founder of Sanrio Co., Ltd.. Tsuji founded Sanrio, the Tokyo-based character-branded merchandise company, in 1960. He has also served as producer for the anime movies Sanrio made from 1977 to 1985 and is a storywriter.
Some of his stories include Nutcracker Fantasy (Kurumiwari Ningyo a.k.a. The Nutcracker, his adaptation of E.T.A. Hoffmann's The Nutcracker and the Mouse King), The Sea Prince and the Fire Child (Sirius no Densetsu a.k.a. The Legend of Sirius), and A Journey Through Fairyland (Yosei Florence a.k.a. Florence the Fairy), all of which have been made into animated movies by Sanrio.
Tsuji created a few Sanrio characters himself, including the Little Twin Stars.
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