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Industry Retail
Founded 1999
Headquarters Chippewa Falls, Wisconsin, United States
Key people
August Mason, Founder
Bert Mason, Founder
Dan Hunt, CEO[1]
Products Shoes, handbags, accessories
Revenue $85 million (2007)[2] is an online shop for men’s and women’s footwear based at Chippewa Falls, Wisconsin. They are an entirely web based retailer developed in 1999 by parent company- Mason Companies.

History[edit] was founded in 1999 in Chippewa Falls, Wisconsin. It was founded by the parent company, Mason Companies, which is a family owned business founded in 1904 by August and Bert Mason.

In 1985 Mason started testing direct-to-consumer mail order catalogs featuring shoes and clothing for men and women. After years of direct sales interactions, the Mason salesmen program was eliminated on December 31, 1997, turning entirely to selling directly to the consumer through catalogs.

Following the success of the mail order catalogs, and the boom of internet retailing, Mason began, an entirely web-based subset of their company. ShoeMall was launched in 1999 as an online footwear retailer.