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Joanna Blythman Shopped front cover.jpg
Front cover of Shopped
AuthorJoanna Blythman
CountryUnited Kingdom
PublisherFourth Estate
Publication date
4 May 2004
Media typePrint (hardcover & paperback)
Pages384 (first edition)
Followed byBad Food Britain 

Shopped: The Shocking Power Of British Supermarkets is a book by British author and investigative journalist Joanna Blythman first published by Fourth Estate in 2004.[1][2][3] Described by one reviewer as "an emotive and bitter attack on [Britain's] supermarket culture" the book examines the way supermarkets have changed "diets, cities, countryside and economy" in Britain and argues that consumers have unwittingly "surrendered control over what [they] eat to a few powerful chains."[4][5][6] Along with Felicity Lawrence's Not On The Label (2004) and Colin Tudge's So Shall We Reap (2003), Shopped was seen by some critics as representing the frontline of the emerging, radical Slow Food movement in Europe.[7] The book helped establish Blythman's reputation as "one of the most influential commentators" on British supermarkets.[3] It was the winner of the Best Food Book prize at the 2005 Glenfiddich Food and Drink Awards and was shortlisted for the 2005 Guild of Food Writers' Awards.[8][9]

See also[edit]


  1. ^ Jardine, Cassandra (30 April 2004). "What's so super about this? Poor meat, worse fish, flavourless vegetables". The Daily Telegraph. London. p. 21.
  2. ^ Thinniswood, Rachel (1 May 2004). "Books". Liverpool Echo. Liverpool. p. 25.
  3. ^ a b "Tesco consultation days in Sherborne". Blackmore Vale Magazine. Sturminster Newton. 1 February 2013. p. 8.
  4. ^ Allan, Vicky (2 May 2004). "Food & Evil". Sunday Herald. Glasgow. p. 1.
  5. ^ McClellan, Jim (28 December 2003). "The next 12 months promises to bring a revolution in the way we work, rest and play". The Observer. London. p. 20.
  6. ^ Prince, Dominic (12 June 2004). "How Tesco makes its millions". The Spectator. 295 (9175). London. pp. 30–31.
  7. ^ Greig, David (4 December 2004). "The books of the year". The Herald. Glasgow. p. 1.
  8. ^ "Food writer honoured". Sunday Herald. Glasgow. 22 May 2005. p. 2.
  9. ^ Simpson, Cameron (11 May 2005). "Glenfiddich dishes out food awards". The Herald. Glasgow. p. 8.