Shoppers World Brampton
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|Location||Brampton, ON, Canada|
|Address||499 Main St. S.|
|Developer||Peel Elder Ltd.|
|Management||RioCan Real Estate Investment Trust|
|Owner||RioCan Real Estate Investment Trust|
|No. of stores and services||190|
|No. of anchor tenants||4|
|Total retail floor area||781,067 sq ft (72,563 m2)|
|No. of floors||1|
|Public transit access||Brampton Gateway Terminal|
A former bus terminal in the south-west parking lot is scheduled for demolition, with the space to be reclaimed for mall parking. The new terminal for Brampton Transit and Mississauga Transit systems is at the south side of the complex, but does not share any access to the mall parking lot. There is also a GO Transit bus stop located to the north of the new terminal.
The two developers merged into a new company, Peel-Elder Limited, and began development of Shopper's World Brampton on a farmer's field that had been purchased by Charles F. Watson of Peel-Elder Ltd. Peel-Elder Ltd. was also the developer of the Brampton's Peel Village community. In 1961, planned tenants were Loblaws, Zellers, Yolles, Bata Shoe, a Maher shoe store, Lady Ellis dress shop, Bi-Rite Drugs, Tip Top Tailors and banks. In all, it planned 55 stores, plus a department store, bowling alleys and a movie theatre. A 1963 advertorial for Peel Village describes the mall with 57 shops.
Opening and early years
It opened in 1969 as Brampton's first indoor mall. Major tenants at the time were Kmart, Dominion and Canada Safeway, with a total of 25 stores. The movie theatre closed after several years. It was gutted, and re-opened as a Jumbo Video. The projection booth served as the manager's office. The Canada Safeway store was the first in eastern Canada. Its opening was targeted by 10 picketers inspired by California's Delano grape strike; the store contacted mall management, who called in the Brampton Police. On the second return of police to the mall, protesters were ordered off the property. James Peters, president of United Auto Workers Local 1285 (American Motors) told the other pickets to leave, but stayed by himself. He was arrested, the first arrest since the demonstrations spread to Canada in 1967. The Dominion store did not carry California grapes.
In 1971, Simpsons Ltd. decided to build a location of its department store at the mall, at a cost in excess of $2 million. The first of six scheduled locations, it was to open in August 1972. The 92,000 square foot Brampton site was designed for higher sales, with higher cabinets and 85% selling space, compared to the chain's usual 70% usage. Simpsons' policy was to hold equity interest in its landlords, resulting in it purchasing $5 million of Peel-Elder stock, simultaneous to Hambros Corp. of Canada doing the same; each held roughly 15% of the corporation. The funds were earmarked for expansion of the Brampton and Danforth malls, build high rises in Peel Village, and Preston's Peel Valley Highlands.
Simultaneous to the Simpson's announcement, Peel-Elder Ltd. promised to expand the mall and their Peel Village development. In addition to high rise apartments and town houses, the developer intended to build a "motel-hotel convention centre and an office building", on 185 acres (0.75 km2) purchased for expansion purposes, back in 1959. After Shoppers World's expansion plans were criticized by the community planning branch of the Department of Municipal Affairs, the office of Premier of Ontario Bill Davis (also the MP for Peel North, which included the mall) was approached by the Town of Brampton, to "see if a revision to a by-law could be made". After the Ontario Municipal Board approved the change, critics charged that Davis had interfered with planning processes. He insisted that "no influence was brought to bear whatsoever" by his office.
The 1972 expansion increased the mall to 118 stores and 600,000 square feet, from its previous 25 store, 350,000 square foot maximum. By the opening day, Charles Elder envisioned 140 stores, 1 million square feet of retail, and an office building.
James Kay, chairman of Fairweather/Tip Top Tailors/BiWay ownership corporation Dylex Limited, entered agreements with one British and one Canadian company to purchase two separate Canadian firms, and merge them into one private investment firm. One of the two firms to be merged was Peel Elder. The resultant firm was known as Kesmark Development Limited, nevertheless, it appears the Peel Elder name was continued until at least 1979. Redevelopment began in late 1979, and in 1982, business was said to have increased by 25% in past year.
"Phase Two" renovations, 1980s
When Dominion and Simpsons decided to build larger, more modern facilities in the mall, owners Kesmark Ltd. renovated the area they had occupied as "Phase Two" of the mall. The multi-million dollar project featured 30 new stores, opened March 10, 1982, brought the mall's total to 185. A third phase, to begin construction that autumn, was announced immediately. The privately held Kesmark Ltd. sold Kesmark Developments Ltd. to Carena-Bancorp Holdings Inc. in December 1983; the company owned only the Shoppers World Brampton, Danforth, and Albion malls. Kesmark was owned by James Kay, controlling shareholder of Dylex Ltd. The mall's new owners were a holding company owned by Edward and Peter Bronfman.
As of February 2000, OMERS had owned Shoppers World for roughly five years. It swapped Shoppers World for a 2.5% equity stake in RioCan Real Estate Investment Trust. RioCan was to finance the balance of the $46.5 million price with an $18.5 million mortgage on the site.
A massive renovation of the shopping complex[when?] brought a new wave of customers to come in. Shoppers World Brampton is home to some of Brampton's oldest family-operated businesses.[which?] In recent times, Shoppers World Brampton has hosted less traffic. Although still busy, many newer malls have taken the role Shopper's World once played including Bramalea City Centre and Heartland Town Centre in nearby Mississauga.
The addition of a Canadian Tire big-box store to the Main Street side of the mall greatly changed the facade of the mall. Many smaller stores were moved or closed to allow for the inclusion of this additional anchor store. Staples Business Depot, another big-box format store, also moved into the mall in the locations previously held by Pascals and later, Winners. The Bay closed in May 2007, and Price Chopper closed a few months later, and has since been replaced by the multi-ethnic Oceans Fresh Food Market, which opened in July 2008.
The former Simpsons/Bay store was demolished in October–November 2010, with plans submitted to the City of Brampton to redevelop the north end of the mall. This redevelopment is now completed with most of the stores in this phase only accessible from outside, instead of from within the mall.
A Target store opened on March 19, 2013, in the space that had been occupied by Zellers and previously Kmart. This location was one of the first 24 locations to open in Canada. It closed in 2015, when Target withdrew operations in Canada.
- Canadian Tire (83,500 sq ft (7,760 m2))
- Oceans Fresh Food Market (42,150 sq ft (3,916 m2))
- Winners (30,357 sq ft (2,820 m2))
- Staples (26,590 sq ft (2,470 m2))
- 1977: K-Mart, Simpsons, Supersave Drugs, two supermarkets
- 2007: The Bay (the store was one of five in Ontario to be unionized with the United Auto Workers), Price Chopper
- 2012: Zellers
- 2015: Target
Brampton Transit operated a bus station located on Steeles Avenue in the southwest corner of the mall property until the fall of 2012, when the new Gateway Terminal started operations. The new bus station is located at the southeast corner of the Shopper's World Brampton property, at the intersection of Steeles Avenue and Main Street, with several bus platforms having direct access to the streets.
The previous terminal shared road space with mall customers and staff for some access into the transit terminal. The new terminal offers exclusive access to the buses that use it. In order to construct this exclusive access, one of the secondary entrances to Shoppers World was closed and diverted into the terminal from Steeles Avenue.
Gateway Terminal is the third bus terminal built at Shoppers World. The previous one (the second) opened in the beginning of July 2001, replacing a 20-year-old terminal at the east side of the mall, around where the north end of Canadian Tire is today.
- Walpole, Mary (24 January 1963). "Around the town: Weekend drive to Peel Village...". The Globe and Mail. p. 19.
- "Peel-Elder expansion". The Globe and Mail. 4 August 1972. p. B10.
- "Grape picket leader arrested at plaza". The Globe and Mail. 11 September 1969. p. 4.
- "CORPORATE REPORTS: Cassiar Asbestos mill problems reduce profit by $2.5 milli". The Globe and Mail. 29 March 1972. p. B4.
- "Six Simpsons stores may cost $30 million". The Globe and Mail. 25 June 1971. p. B1.
- "Simpsons, Hambros to buy 250,000 shares each of Peel-Elder at $20". The Globe and Mail. 24 February 1972. p. B6.
- "PC meddling in planning common, Nixon says". The Globe and Mail. 15 November 1971. p. 8.
- Willoughby, Jack (17 March 1979). "Deal reached to buy and merge Bovis, Peel-Elder Developments". The Globe and Mail. p. B2.
- "Kesmark to redevelop Shoppers World Danforth plaza". The Globe and Mail. 30 December 1981. p. B4.
- Davis, Jill (3 March 1982). "Shoppers World second phase set to open". The Brampton Guardian. p. S13.
- "Kesmark sells malls to Carena". The Globe and Mail. 17 December 1983. p. B2.
- Howlett, Karen (10 February 2000). "OMERS swaps mall for RioCan stake". The Globe and Mail. p. B6.
- "Target opening in Brampton". The Brampton Guardian (Brampton ON). 5 January 2012. Retrieved 6 January 2012.
- The Brampton Story. Brampton, ON: Windsor Publication for the Brampton Board of Trade. 1977. p. 33.
- "800 Bay workers poised to strike". The Globe and Mail. 28 August 2002. p. B4.
- Mudhar, Raju (2007-10-14). "Brampton a new hotbed for talent". Toronto Star (Toronto, ON: Torstar). ISSN 0319-0781. Retrieved 2010-03-08.
- "News Bulletins". The Globe and Mail. 21 May 1999. p. B2.
- "New transit terminal now open". The Brampton Guardian (Brampton ON). 6 July 2001.
- Shoppers World Brampton, store directory
- Peter Criscione, "Shoppers World marks 40 years this weekend", The Brampton Guardian, February 24, 2009.