ShortList

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ShortList
EditorJoe Mackertich[1]
CategoriesEntertainment, Motoring, Sport, Technology, Travel, Humour, Fitness, Fashion and Grooming
FrequencyWeekly
Circulation502,773 (ABC Jul - Dec 2017)
First issue20 September 2007
CompanyShortList Media Ltd
CountryUnited Kingdom
LanguageEnglish
WebsiteShortList.com

ShortList was a free weekly magazine published in London, launched in 2007, the magazine had the biggest circulation of any men's lifestyle magazine in Britain.[citation needed]ShortList was published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women. The magazine's print edition was discontinued in 2018, due to declining advertising revenue. Around 20 staff were estimated to have lost their jobs as a result of its closure.[2] The magazine released its last issue on December 20, 2018.[3]

History[edit]

ShortList was launched on 20 September 2007 with the slogan ‘For men with more than one thing on their minds’, to differentiate it from the "lads' mags" of the time such as FHM and Loaded.[4]

Joe Mackertich, current editor, states that ‘it’s important to me that people pick up ShortList and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader it never feels like a product aimed at everyone. It’s for them.’[5]

Marking the occasion of ShortList’s 10th birthday, at the end of September 2017, the team put ‘together a special edition of the print product, featuring an incredibly ambitious split-cover concept. Ten stars of film, sport, politics and television, all shot in white, all holding a photograph of themselves from 10 years ago.’[6]

ShortList was published by Shortlist Media Ltd, which also owns Stylist, Emerald Street and Mr Hyde.

Circulation and Distribution[edit]

ShortList was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee and Birmingham.[7]

The title had a circulation of 502,773 (ABC July-December 2017) and took up 58.9% of the total men’s lifestyle sector across 8 major UK cities[7][8] with the largest print circulation of all men's magazines in the UK.[9]

ShortList was a significant ‘pioneer of the “freemium” publishing model – providing high quality, premium content for free to,’[10] the metropolitan audience.

Audience and Content[edit]

The magazine was targeted at an audience of professional males “building their careers and relationships.”[11]

ShortList described its audience as “the Met Set” (short for the Metropolitan Set) - ‘who are a very different, very specific set of people [... and] are probably the most influential demographic in Britain today’. [12]

Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews and a weekly column by Danny Wallace.

Website[edit]

ShortList launched its website, shortlist.com, in September 2010 and by March 2018 had 1.8 million monthly unique users, globally. The website continues to publish content, despite the print edition's closure.[7]

ShortList Dubai[edit]

From September 2015, ShortList launched a weekly edition in Dubai[13] and Abu Dhabi[14] as a license with APP Media Group, a division of ITP Publishing.

ShortList UAE covers the latest entertainment, dining, fashion, sport and travel in Dubai and Abu Dhabi. With twin websites, daily newsletters, six social media channels and one magazine distributing 70,000 copies every Wednesday, ShortList UAE  reaches both men and women aged 20-50.[15]

Awards[edit]

  • Men’s Magazine Editor of the Year, BSME Awards, 2009[16]
  • New Editor of the Year - Consumer, BSME Awards, - Terri White 2010[17]
  • Columnist of the Year, PPA Awards, - Danny Wallace 2011[18]
  • Cover of the Year - Jeremy Clarkson, PPA Awards, 2017[19]

Editors[20][edit]

  • Joe Mackertich, July 2016 - Present[21]
  • Martin Robinson, May 2011- June 2016
  • Terri White, August 2007 - April 2011

References[edit]

  1. ^ Levy, Katherine (9 March 2011). "ShortList appoints NME's Martin Robinson as editor". Media Week. Retrieved 9 August 2013.
  2. ^ Waterson, Jim (16 November 2018). "ShortList magazine to close amid declining revenues". The Guardian. Retrieved 11 March 2019.
  3. ^ Tobitt, Charlotte (20 December 2018). "Shortlist prints its last as staff tell of shock at closure of 'brave' magazine after 11 years and 552 issues". Press Gazette. Retrieved 11 March 2019.
  4. ^ Brook, Stephen (20 September 2007). "Shortlist - It's here and it's free but is it any good?". The Guardian. Retrieved 13 August 2018.
  5. ^ "ShortList media pack" (PDF). Shortlist Media ltd.
  6. ^ "ShortList". Shortlist Media. Retrieved 13 August 2018.
  7. ^ a b c "ShortList media pack" (PDF). Shortlist Media ltd.
  8. ^ "Consumer ABCs: Round-up". Retrieved 13 August 2018.
  9. ^ "Consumer ABCs: Men's Lifestyle". Retrieved 13 August 2018.
  10. ^ "Shortlist Media Jobs and Projects". The Dots. Retrieved 13 August 2018.
  11. ^ "ShortList". Shortlist Media. Retrieved 13 August 2018.
  12. ^ "Our Audience". Shortlist Media. Retrieved 13 August 2018.
  13. ^ "ShortList Dubai". ShortList Dubai.
  14. ^ "ShortList Abu Dhabi". ShortList Abu Dhabi.
  15. ^ "ShortList to launch in the UAE". the-media-network.com. Retrieved 13 August 2018.
  16. ^ "BSME Awards: Full list of winners – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.
  17. ^ "BSME Awards 2010: Full category shortlists – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.
  18. ^ "PPA Awards 2011: the full list of winners – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.
  19. ^ InPublishing. "PPA Awards 2017 – winners announced". Retrieved 13 August 2018.
  20. ^ "Media: All about ... ShortList magazine". Retrieved 13 August 2018.
  21. ^ "Mr Hyde's Joe Mackertich takes on editor's role at Shortlist magazine – Press Gazette". www.pressgazette.co.uk. Retrieved 13 August 2018.

External links[edit]