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An example of a cinematography showreel

A showreel (also known as a demo reel, sizzle reel, or work reel) is a short video showcasing a person's previous work used by people involved in filmmaking and other media, including actors, animators, lighting designers, editors, video games and models. Usually 2 to 3 minutes in length and consisting of footage from different projects, a showreel typically supplements a résumé and is used to promote the person to talent agents, producers, and casting directors.[1][2][3] A voice actor may create an audio-only showreel, a voice reel, for the same purpose.

Outside of the entertainment industry, companies use showreels for brand management and other forms of marketing communications and public relations, which in this case is called a corporate showreel.[4] They are also used for public relations, advertising, or propaganda of various kinds.[5][6]

See also[edit]


  1. ^ Piper, Stuart (30 September 2014). "8 ways to make a better showreel". The Stage.
  2. ^ Birn, Jeremy (2006). Digital Lighting and Rendering. Pearson Education. p. 124. ISBN 9780132798211.
  3. ^ Box, Tom; Badruddin, Bader (April 10, 2018). "13 tips for creating the best animation showreel". Digital Arts.
  4. ^ Ingalls, Julia (April 27, 2017). "How 3 Architecture Firms Are Using Showreels to Present and Promote Their Work". Archinect.
  5. ^ McFerran, Damoby Damien (March 13, 2018). "The Games Industry Reacts To The White House's Violent Games Showreel". Nintendo Life.
  6. ^ Wilson, Jason (14 July 2018). "Who are the Proud Boys, 'western chauvinists' involved in political violence?". the Guardian.