Showroom (streaming service)

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SHOWROOM logo.svg
Type of site
Live streaming
OwnerSHOWROOM Co., Ltd.[1]
Created byYuji Maeda [ja][2]
URLOfficial website Edit this at Wikidata
LaunchedNovember 25, 2013; 9 years ago (2013-11-25)
Current statusOnline

Showroom, stylized as SHOWROOM, is a Japanese live streaming service used primarily for Japanese idols and voice actors. A development of DeNA, it has been integrated into the audition process for idol groups such as 22/7,[3] Nogizaka46,[4] and Keyakizaka46.[5]

App analytics company App Annie announced on September 13, 2017, that for the first half of 2017, in terms of revenue, SHOWROOM is Japan's top-ranked video distribution application.[6]


The service is used for daily live-streams which may be viewed for free. As of March 2018, there are no paid or subscription-based memberships. Revenue is generated from paid virtual gift items given to the performer from registered members during live-streams. Earnings are shared with the performers based upon the number of points they accumulate for audience size, the number of comments and other factors,[7] and production companies may offer licensing deals or other music offers.[8][9]

Initially, it only allowed streaming by the DeNA headquarters studio and by officially-recognized entertainers. After September 13, 2014, any registered member could live-stream.[10] English language support was also added.[7]


  • November 25, 2013 - Browser-based service initiated by DeNA Corporation
  • December 20, 2013 - Android app launched
  • January 14, 2014 - iOS app launched
  • June 10, 2014 - Added the free gift system given as a bonus for watching streams
  • September 13, 2014 - All registered members are allowed to live-stream,[10] English support added.[7]
  • October 1, 2014 - 10-minute additional usage limit for amateur dedicated gift items and paid gifts raised to 10000 gold
  • January 9, 2015 - Free release of official dedicated streaming software "SHOWROOM Producer"
  • February 9, 2015 - Added a 25-character maximum chyron function displayed at the top of the video
  • April 1, 2015 - Released an iOS-version of "SHOWROOM Producer"
  • May 18, 2015 - Limit raised for maximum amount of free gift items
  • May 2015 - Viewing fees charged for some official content (Yokohama DeNA BayStars game live-stream, etc.)
  • August 3, 2015 - DeNA Corporation spins off SHOWROOM Co., Ltd. to operate the service.[1]
  • October 22, 2020 - Launched the smash. video streaming app.[11]


  1. ^ a b c "Establishment of SHOWROOM Co., Ltd. through Spinoff" (Press release) (in Japanese). DeNA. 2015-06-24. Retrieved 2018-12-05.
  2. ^ "SHOWROOMって何?前田裕二社長に聞いた。アイドルの"やる気"にファンが"投げ銭"". HuffPost Japan (in Japanese). 2017-07-13. Retrieved 2018-12-05.
  3. ^ 秋元康総合プロデュース・デジタルアイドル 合格者は12人. (in Japanese). Retrieved 2018-04-15.
  4. ^ 乃木坂46第3期オーディション、候補生がSHOWROOMでアピール (in Japanese). natalie. 2016-08-25. Retrieved 2018-04-15.
  5. ^ けやき坂46(ひらがなけやき)、SHOWROOMで新メンバーオーディションを配信. (in Japanese). Retrieved 2018-04-15.
  6. ^ 上半期動画配信アプリランキング 収益1位はDeNA系「ショールーム」. Sankei Shimbun (in Japanese). 2017-09-14. Retrieved 2018-04-15.
  7. ^ a b c "Geeks' favorite DeNA interactive streaming platform looks beyond Japan~". PC World. 2014-09-17. Retrieved 2018-04-15.
  8. ^ "スターが生まれる場所を作りたい - DeNAが仕掛けるパフォーマーの仮想ライブ空間配信サービス「Showroom」". THE BRIDGE. 2014-03-20. Retrieved 2018-04-15.
  9. ^ オーディション情報 - De☆View
  10. ^ a b 仮想ライブ空間「SHOWROOM」が全面リニューアル~提供コンテンツを大幅拡充・一般ユーザによる配信が可能に~. DeNA Press Release (in Japanese). Retrieved 2018-04-15.
  11. ^ "smash.オリジナルアニメシリーズ『暗黒家族 ワラビさん』4/1(金)、ついに公式YouTubeで第1話〜第13話を一挙公開!". プレスリリース・ニュースリリース配信シェアNo.1|PR TIMES. Retrieved 2022-04-29.

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