Shoyeido (Japanese: 松榮堂、松栄堂? Hepburn: Shōeidō) is one of the oldest traditional Japanese incense companies, established more than 300 years ago, producing high quality, natural incense. The company is based in Kyoto.
The name "Shoyeido" (Shōeidō) is derived from the three characters Shō, Ei, and Dō.
- Shō means "Pine tree"
- Ei is the ancient sound meaning "Prosperity"
- Dō is a store or company.
The Shō is from the traditional Sho Chiku Bai trio of shō (松 pine tree), chiku (竹 bamboo) and bai (梅 plum tree), which are used as a traditional Japanese grading system, to represent varying degrees of quality. In this grading system, shō represents the highest grade or quality.
Shoyeido carries several series of incense. The two main series are the "Daily Incense" series (京線香? Kyō-senkō) and the "Premium Incense" series (高級線香? Kōkyū-senkō). The following tables are ordered from least expensive to most expensive.
|Kyoto Autumn Leaves||京にしき||Kyō-nishiki|
|Kyoto Cherry Blossom||京桜||Kyō-zakura|
|Low smoke series|
|Friend of Pine||松の友||Matsu-no-tomo|
|Pride of Kyoto||京自慢||Kyō-jiman|
- Kōdō (Japanese Incense Ceremony)
- "Company History". Shoyeido Incense Company. Retrieved 2013-11-10.
- Shoyeido website (available in English and Japanese)