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Shufersal Ltd.
Public company
Traded as TASESAE
Industry Retailing
Founded 1958; 60 years ago (1958)
Headquarters Rishon LeZion, Israel
Number of locations
Revenue Increase  11.13 billion (2011)[1]
Increase  415 million (2011)[1]
Increase  276 million (2011)[1]
Owner Discount Investment Corporation
Number of employees

Shufersal (Hebrew: שופרסל‬), formerly Shufra-Sal, commonly known as Super-sal, is the largest supermarket chain in Israel. As of 2012, Shufersal had 248 stores and 12,400 employees.[2][3] Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-100 Index.


Shufersal Deal store in Talpiot, Jerusalem

Shufersal was founded in 1958. In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".

In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.[4]

In 2009 it launched a subsidiary, Yesh, targeting the Haredi market.[5] Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women[6][7] In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.[2]

Shufersal label[edit]

Shufersals sells more than 1,300 store brand products in its stores.[8] In 2011, the company had 59 supermarket branches in Jerusalem.[9]


Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. [10]

See also[edit]


  1. ^ a b c "Shufersal Ltd – Financial Statements As at December 31, 2011" (PDF). 
  2. ^ a b Israel's Super-Sol faces antitrust action Yahoo News, June 1, 2009
  3. ^ אילנית חיות (December 21, 2009). נילסן: עלייה זעומה של 0.2% בסל הקניות במשק בנובמבר (in Hebrew). Globes. Retrieved December 24, 2009. 
  4. ^ Shufersal statistics
  5. ^ Bless the Sabbath, enjoins Super-Sol Haaretz, May 12, 2009
  6. ^ Jerusalem Post Author: SHARON WROBEL Date: August 13, 2008 Start Page: 17 Section: Economics
  7. ^ New supermarket chain targets haredim Sharon Wrobel
  8. ^
  9. ^ Consumers in the sticks are paying through the nose Archived 2011-12-19 at the Wayback Machine.
  10. ^ Shufersal statistics

External links[edit]