Shuhei Yoshida

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Shuhei Yoshida
Shuhei Yoshida from acrofan.jpg
Yoshida in 2013
Born (1964-02-11) February 11, 1964 (age 53)
Kyoto, Japan
Alma mater Kyoto University and University of California, Los Angeles
Occupation President of SIE Worldwide Studios

Shuhei Yoshida (吉田修平?, Yoshida Shuhei, born February 11, 1964) is a Japanese businessman. He is the President of Sony's Worldwide Studios for Sony Interactive Entertainment Inc. Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. His internal product development operation includes studios in Foster City, CA, San Diego, CA, Santa Monica, CA, Bend, Oregon, and Salt Lake City, Utah.

Sony Computer Entertainment[edit]

He graduated with a Bachelor of Science degree from the Faculty of Economics at Kyoto University, where he was involved in the corporate strategy group, as well as coordinating the PC business. Yoshida joined Sony Corporation in April 1986.[1]

He later earned his MBA degree at University of California, Los Angeles (UCLA).[when?]

He was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program.

Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset Socom: U.S. Navy Seals, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury. In the studio, Yoshida was executive producer for; Gran Turismo, Ape Escape, The Legend of Dragoon, and other titles.

In April 2000, he became the Vice President at Sony Computer Entertainment America.[1] In February 2007, he became Senior Vice President at SCE Worldwide Studios USA.[1] In May 2008, he became the President of SCE Worldwide Studios.[1]

In November 2013 Yoshida appeared in the official PlayStation 4 unboxing video. He portrays a gentleman thief/phantom thief-esque dark figure who, wearing coffee-brown-colored leather gloves (the only detail the viewer can see of the figure), slowly and methodically unwraps the contents of the PlayStation 4 box. At the end of the video it is revealed that the dark figure is indeed Yoshida, and he closes with telling the audience "Greatness Awaits", in reference to the upcoming PS4 release.[2][3]

In 2013, Yoshida gained significant popularity due to his largely increased openness and presence with consumers and the gaming industry around the announcement and the launch of the PlayStation 4. This was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, being featured in official PlayStation videos, among other things. His rise in popularity among gamers has resulted in him being nicknamed "Brohei Broshida".

External links[edit]


  1. ^ a b c d "Bitsummit". Retrieved 2017-05-13. 
  2. ^ Who's this mystery man unboxing PlayStation 4? Wearing leather murder gloves.
  3. ^ The Official PS4 Unboxing Video - PlayStation 4