Shuhei Yoshida

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Shuhei Yoshida
Yoshida in 2022
Born (1964-02-11) February 11, 1964 (age 60)
Other namesgameape2001, yosp
Alma materKyoto University
University of California, Los Angeles
OccupationHead of Independent Developer Initiative at Sony Interactive Entertainment

Shuhei Yoshida (吉田 修平, Yoshida Shuhei, born February 11, 1964) is a Japanese businessman and gaming industry veteran. He was the President of SIE Worldwide Studios for Sony Interactive Entertainment from 2008 to 2019, before moving onto other SIE-related projects. Yoshida has been a key member of the PlayStation brand since its original concept, having been part of the company since 1993.

In 2023, he received the BAFTA Fellowship at the 19th British Academy Games Awards for his work in the gaming industry.[1]

Sony Interactive Entertainment[edit]

He graduated with a Bachelor of Science degree from the Faculty of Economics at Kyoto University, where he was involved in the corporate strategy group, as well as coordinating the PC business. Yoshida joined Sony Corporation in April 1986.[2]

He later earned his MBA degree at University of California, Los Angeles (UCLA) in 1993.[3][4]

He was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program.[citation needed].

Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset SOCOM U.S. Navy SEALs, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury. In the studio, Yoshida was executive producer for titles including Gran Turismo, Ape Escape, The Legend of Dragoon, and other titles.[citation needed]

In April 2000, he became the Vice President at Sony Computer Entertainment America.[2] In February 2007, he became Senior Vice President at SCE Worldwide Studios USA.[2] In May 2008, he became the President of SCE Worldwide Studios.[2]

Yoshida in 2013

In November 2013 Yoshida appeared in the official PlayStation 4 unboxing video.[5][6]

In 2013, Yoshida gained significant popularity due to his largely increased openness, presence with consumers, and the gaming industry around the announcement and the launch of the PlayStation 4. This was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, and being featured in official PlayStation videos among other things.[citation needed]

On 7 November 2019, Sony announced that Yoshida had stepped down as President of SIE Worldwide Studios amid a company reshuffle to become head of a newly formed initiative that will focus on nurturing external independent creators. The new initiative will focus on supporting external developers that are creating 'new and unexpected' experiences for the gaming industry.[7] He was replaced by Hermen Hulst, the former studio head of Guerrilla Games.[8]


  1. ^ "Sony games pioneer Shuhei Yoshida to be honoured with BAFTA Games Fellowship". BAFTA. 16 March 2023. Retrieved 16 March 2023.
  2. ^ a b c d "Bitsummit". Archived from the original on 2018-06-12. Retrieved 2017-05-13.
  3. ^ "Playstation President Shuhei Yoshida on VR and 20th anniversary". 8 December 2014. Retrieved 2021-08-12.
  4. ^ "An oral history of the last 20 years of gaming, as told by PlayStation's Shuhei Yoshida". Retrieved 2021-08-12.
  5. ^ Purchese, Robert (November 11, 2013). "Who's this mystery man unboxing PlayStation 4?". Eurogamer.
  6. ^ "The Official PS4 Unboxing Video | PlayStation 4". Archived from the original on 2021-12-21 – via
  8. ^ "Sony appoints Guerrilla Games' Hermen Hulst new head of PlayStation worldwide studios". The Washington Post.

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