Shustov (Шустов) is a brand of Russian vodka. At the beginning of the 20th century, Shustov's Cognac was widely known and one of the most frequently advertised Russian liqueurs, with images appearing in major magazines and newspapers throughout Europe. In France, cognac's homeland, Shustov's bell-shaped logo was far better recognized by consumers than any of the local brands' labels.
Nikolay Shustov (ru), a 40-year-old merchant, started the company in 1863 with a small liquor distillery, based in the former farriery building on Maroseyka Street (ru) in Moscow. For about two years the factory stayed at that address, producing a limited range of pure alcohol and wine. According to government records from 1881, Shustov's products ranked 16th place in the alcohol market. With only 18 employees and an annual production of 3,950 vodka buckets, his product's quality surpassed the better-known Smirnov brand, which was producing 200,000 vodka buckets a year.