Sid Lee

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Sid Lee
Industry Creative Services
Founded 1993
Headquarters Montreal, Quebec, Canada
Number of locations
5: Montreal, Amsterdam, Paris, Toronto, New York City, LA
Key people
Jean-Francois Bouchard, Philippe Meunier, Bertrand Cesvet, Martin Gauthier
Products Marketing, Architecture, Product Development, Industrial Design
Number of employees

Sid Lee, is a creative services firm with 550 professionals working globally from offices in Montreal, Toronto, New York, Paris, Amsterdam and LA. The agency creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, it offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

Named “Agency of the Year” four times since 2009, the company has earned a global reputation for its progressive work and the solid results it achieved for top-tier clients. Sid Lee is also the creator and curator of C2MTL, one of the largest innovation events in the world with an attendance of more than 2,000 executives from more than 30 countries. The three-day program encompasses talks, workshops, exhibitions, networking, themed venues and festivities. This immersive conference explores the potent transformative power found at the intersection of commerce and creativity.

Sid Lee is also part of kyu, a new collective of creative companies established by Hakuhodo DY Holdings, the second largest agency network in Asia.

Recent developments[edit]

In 2008, Sid Lee launched its Amsterdam office in a neighborhood called De Pijp, in close proximity to Albert Cuyp Market.[1]

That same year saw the publication of Conversational Capital: How to Create Stuff People Love to Talk About by the Financial Times Press. A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski. The book was intended to demonstrate Sid Lee’s approach to creating word-of-mouth success stories.[2]

Following Sid Lee’s initial European foray, the firm launched its second European office in Paris in May 2009.[3]

To bolster its Canadian presence, Sid Lee opened the doors to its Toronto office in 2010.

In 2012, Sid Lee also entered the US market with the opening of a New York office.

Also in 2012, Sid Lee created C2 Montréal an immersive three-day event around commerce and creativity. World-renowned speakers, interactive exhibits, collaborative workshops and a collective experience all take place within a custom-designed Innovation Village built exclusively for the event.

During the 2013 Cannes Lions Festival, Sid Lee announced the launch of Sid Lee Entertainment, a new division aiming at creating engaging experiences and content for its consumers.[4]

In 2014, Sid Lee extends its presence in the United States with the opening of an office in LA.[5]

On July 6, 2015 Sid Lee was acquired by kyu, the strategic operating unit of Hakuhodo DY Holdings, which is currently headed by CEO Michael Birkin.


External links[edit]