Sid Lee

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Sid Lee
Industry Creative Services
Founded 1993
Headquarters Montreal, Quebec, Canada
Number of locations
5: Montreal, Amsterdam, Paris, Toronto, New York
Key people
Jean-Francois Bouchard, Philippe Meunier, Bertrand Cesvet, Martin Gauthier
Products Marketing, Architecture, Product Development, Industrial Design
Number of employees

Sid Lee is a creative services firm founded in 1993. Today, the company employs 550 professionals working globally from offices in Amsterdam, Montreal, New York, Paris, and Toronto. The agency creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Sid Lee offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Commercial Creativity is how Sid Lee defines this multidisciplinary approach.

Named “Agency of the Year” in Canada four times in the past five years (2009, 2010, 2011, 2013) Sid Lee has earned a global reputation for its progressive work and the solid results it achieved for top-tier clients such as adidas, Absolut Vodka, Cirque du Soleil and Red Bull. The company is owned by a close-knit collective of 25+ partners and global creative powerhouse Cirque du Soleil.

Sid Lee is also the creator and curator of C2MTL, one of the largest innovation events in the world with an attendance of more than 2,000 executives from more than 30 countries. The three-day program encompasses talks, workshops, exhibitions, networking, themed venues and festivities. This immersive conference explores the potent transformative power found at the intersection of commerce and creativity.

On July 6th, 2015 Sid Lee was acquired by kyu, the strategic operating unit of Hakuhodo DY Holdings, which is currently headed by CEO Michael Birkin.

Recent developments[edit]

In 2008, Sid Lee launched its Amsterdam office in a neighborhood called De Pijp, in close proximity to Albert Cuyp Market.

That same year saw the publication of Conversational Capital: How to Create Stuff People Love to Talk About by the Financial Times Press. A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski, the book was intended to demonstrate Sid Lee’s approach to creating word-of-mouth success stories.

Following Sid Lee’s initial European foray, the firm launched its second European office in Paris in 2009.[citation needed]

To bolster their Canadian presence, Sid Lee opened the doors to their Toronto office in 2010. In 2012, they also entered the US market with the opening of a New York office.

During the 2013 Cannes Lions Festival, Sid Lee announced the launch of a new branded experiences joint-venture with its co-owner Cirque du Soleil. The new company called Sid Lee Entertainment, will help brands create engaging experiences and content for their consumers.[1]


  1. ^ "Cirque, Sid Lee team up to create marketing ‘events’". The Globe and Mail. Retrieved 22 October 2015. 

External links[edit]