Side to Side

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"Side to Side"
Side to Side single cover.png
Remixes artwork cover
Single by Ariana Grande featuring Nicki Minaj
from the album Dangerous Woman
ReleasedAugust 30, 2016 (2016-08-30)
FormatDigital download
Recorded
GenreReggae-pop
Length3:46
LabelRepublic
Songwriter(s)
Producer(s)
  • Max Martin
  • Ilya
Ariana Grande singles chronology
"Into You"
(2016)
"Side to Side"
(2016)
"My Favorite Part"
(2016)
"Into You"
(2016)
"Side to Side"
(2016)
"My Favorite Part"
(2016)
Nicki Minaj singles chronology
"Do You Mind"
(2016)
"Side to Side"
(2016)
"Like a Star"
(2016)
Music video
"Side to Side" on YouTube

"Side to Side" is a song recorded by American singer Ariana Grande from her third studio album, Dangerous Woman (2016). Grande co-wrote the song with Savan Kotecha, Alexander Kronlund, and Nicki Minaj along with its producers Max Martin and Ilya Salmanzadeh. It is a reggae-pop song, featuring guest vocals from American rapper Minaj. The song was serviced to urban contemporary radio on August 30, 2016, serving as the third single from the album.[1]

"Side to Side" peaked at number 4 on both the US Billboard Hot 100 and the UK Singles Chart, becoming her first top-five single from Dangerous Woman in the former and first top-ten single from the album in the latter. It also reached number 4 on the Canadian Hot 100, number 3 on the Australian chart and number 2 in the New Zealand chart. It is her second single to top the US Mainstream Top 40 airplay chart. The single has sold 1.1 million copies as of 2018 in the country, and has been certified quadruple platinum by the Recording Industry Association of America (RIAA) for additional equivalent units.

Its music video, directed by Hannah Lux Davis, made its premiere on American clothing brand Guess's website on August 28, 2016, and features Grande in a gym and frolicking with shirtless men in a sauna together with Minaj. The music video has since received a nomination at the 2017 MTV Video Music Awards for Best Choreography. Grande and Minaj performed "Side to Side" at the 2016 MTV Video Music Awards and the American Music Awards. Grande has also promoted the song with televised performances on The Tonight Show Starring Jimmy Fallon and on The Ellen DeGeneres Show.

Background and composition[edit]

On May 13, 2016, Grande announced on her Instagram account that a new song from her album Dangerous Woman would be premiered exclusively on Apple Music every day until the release of the album.[2] The following day, Grande posted a short preview of "Side to Side" via Instagram, then premiered the song on Apple Music the same day.[3] On August 30, 2016, the track was sent to US urban contemporary radio and became Dangerous Woman's third single.[1]

The song was written by Max Martin, Savan Kotecha, Ilya Salmanzadeh, Alexander Kronlund, Grande and Minaj. Martin was also responsible for production, along with Salmanzadeh, as well as programming, drums, percussion, guitars, bass and keyboard. The background vocal was provided by Kotecha, Chonita Gilbert, Joi Gilliam and Taura Stinson. It was recorded at MXM Studios in Los Angeles, California and Wolf Cousins Studios in Stockholm, Sweden while Minaj's verses were recorded at Glenwood Place Studios in Burbank, California and MilkBoy the Studio in Philadelphia, Pennsylvania. "Side to Side" is written in the key of F♯ minor with a common time tempo of 159 beats per minute. Grande's vocals span two octaves, from the low note of F♯3 to the mixed note of F♯5.[7]

The song is a reggae-pop song[8][9][10][11][12] complemented with R&B[4] influences with a duration of three minutes and forty-six seconds (3:46).[13] Lyrically, "Side to Side" describes a feeling of soreness after sex. In an interview to MTV News reporter Gaby Wilson, Grande explained "that whole song is about riding leading to soreness".[6] Deepa Lakshmin from MTV noted that when Minaj says “bicycle” and “tricycle,” "she’s rapping about something a bit more risqué than your standard gym workout."[6]

Critical reception[edit]

Stephen Thomas Erlewine of AllMusic noted that its sound is comparable to works from Barbadian singer Rihanna.[14] Maeva McDermott from USA Today noted the same: the editor wrote that "Grande borrows the tropical flavors and ska upstrumming that Rihanna ushered into pop music’s consciousness." And completed praising Minaj participation saying: "who better to invite on an album about female fierceness than Nicki Minaj, whose understated verse steals the show and lends Grande some real danger."[15] Rolling Stone's writer Rob Sheffield ranked "Side to Side" at number 22 on his list of "50 Best Songs of 2016", describing it as "an ode to having so much sex you can't walk straight the next day."[16]

Commercial performance[edit]

Following the performance at the 2016 MTV Video Music Awards on August 28, 2016, "Side to Side" made its official debut in the United States at number 31 on the US Billboard Hot 100 dated September 17, 2016.[17] The song leaped to number 18 the next week. After six weeks on the chart, the song hiked up 12–10 on the Hot 100 issue dated October 29, 2016,[18] marking Grande's eighth top-ten entry on the chart and Minaj's thirteenth; it also doubles as the second top-ten single from Dangerous Woman. The song later reached a peak of number four for two non-consecutive weeks, becoming the highest charting single from the album.[19] The song stayed in the Hot 100's top ten for 14 weeks of its chart run, dropping out of the top ten on January 28, 2017.[20] The song also spent five weeks atop the Billboard Mainstream Top 40 airplay chart, becoming Grande's second number-one on that chart, and Minaj's first.[21] As of April 2018, the song has sold 1.11 million copies in the country.[22]

In Australia, "Side to Side" debuted at number 36 on the ARIA Charts and has since peaked at number three, becoming her fourth top-ten single there.[23][24] In New Zealand, the song debuted at number 10, becoming her fifth top-ten single there. It rose to number five the following week and peaked at two.[25]

In the United Kingdom, "Side to Side" initially debuted on the UK Singles Chart at number 66 in the week dated June 2, 2016 due to strong digital downloads from the parent albums release, but fell off the chart the following week. The song later re-entered at number 24 on the week dated September 9, 2016 following its official release as a single, and has since peaked at number four, earning Grande her fourth top-ten single there, and Minaj's tenth.[26][27]

Music video[edit]

Directed by Hannah Lux Davis, the music video made its official premiere on American clothing brand Guess's website on the night of August 28, 2016.[28][29] The music video opens with Grande leading a spin class on stationary bicycles, performing a synchronized choreography with backup dancers.[30][31] The video then transitions to a gym and locker room scene, where Grande and the backup dancers are seen with boxing equipment.[30][32] Grande and Minaj are then seen in a sauna, surrounded by male models. The video featured product placement from Guess.[33]

It surpassed 100 million views on September 19, 2016, making it Grande's twelfth Vevo-certified music video (reaching 100 million views) and Minaj's eighteenth Vevo-certified music video.[citation needed] On June 29, 2017 the video surpassed 1 billion views on YouTube, and as of November 2018 has received over 1.4 billion views, making it one of the 60 most viewed YouTube videos.[34] It later became Grande's most viewed video, surpassing "Problem".

The music video has since received a nomination at the 2017 MTV Video Music Awards for Best Choreography.[35]

Live performances[edit]

Grande performed "Side to Side" for the first time in "Vevo Presents" show in May 2016. Later, she performed at the 2016 MTV Video Music Awards with Minaj. Stationary bicycles and a pommel horse were featured as props in the performance.[36][37] Grande also performed the song on The Tonight Show Starring Jimmy Fallon on September 8, 2016.[38] Additionally, she performed the single in an acoustic medley with "Into You" on The Ellen DeGeneres Show on September 14, 2016.[39] On September 24, 2016, she performed the song at the 2016 iHeartRadio Music Festival on The CW.[40] On November 20, 2016, Grande and Minaj performed "Side to Side" at the 2016 American Music Awards. It was named the best performance of the night by editor Andrew Unterberger from Billboard.[41] On June 4, 2017, the song was part of Grande's set list for One Love Manchester, a benefit concert for the victims of the 2017 Manchester Arena bombing.[42]

Usage in media[edit]

The song is featured in a T-Mobile commercial which also features Grande.[43]

It was also played in the television show Crashing.[citation needed] The song is featured in the 2017 dance rhythm game, Just Dance 2018.

Credits and personnel[edit]

Credits adapted from Dangerous Woman's liner notes.[44]

Recording

  • Recorded at MXM Studios and Wolf Cousins Studios (Stockholm, Sweden)
  • Minaj's verses recorded at Glenwood Place Studios (Burbank, California) and MilkBoy the Studio (Philadelphia, Pennsylvania)
  • Mixed at MixStar Studios (Virginia Beach, Virginia)
  • Mastered at Sterling Sound (New York City, New York)

Management

  • Published by MXM (ASCAP) — administered by Kobalt (ASCAP), Wolf Cousins (STIM), Warner/Chappell Music (STIM), Harajuku Barbie Music/Money Mack Music/Songs of Universal, Inc. (BMI) and Grandefinale LLC
  • Nicki Minaj appears courtesy of Cash Money Records

Personnel

Track listing[edit]

Digital download – remixes[45]
No.TitleLength
1."Side to Side" (featuring Nicki Minaj) (Slushii remix)3:22
2."Side to Side" (featuring Nicki Minaj) (Phantoms remix)4:16

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[107] 3× Platinum 210,000^
Belgium (BEA)[108] Gold 15,000*
Brazil (Pro-Música Brasil)[109] Diamond 160,000*
Canada (Music Canada)[110] 5× Platinum 50,000^
Denmark (IFPI Denmark)[111] Platinum 90,000^
France (SNEP)[112] Platinum 150,000*
Germany (BVMI)[114] Gold 200,000^
Italy (FIMI)[115] 2× Platinum 100,000double-dagger
New Zealand (RMNZ)[116] Platinum 30,000*
South Korea (Gaon None 352,195*[A]
Spain (PROMUSICAE)[118] Platinum 40,000^
Sweden (GLF)[119] Platinum 40,000^
United Kingdom (BPI)[120] Platinum 600,000double-dagger
United States (RIAA)[121] 4× Platinum 1,100,000[22]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

  1. ^ Sales of "Side to Side" in South Korea as of 2017 year-end chart.[117]

Release history[edit]

Region Date Format Label Ref.
United States August 30, 2016 Urban contemporary Republic [1]
September 20, 2016 Contemporary hit radio [122]
Italy October 7, 2016 Universal [123]
United Kingdom February 3, 2017 Digital download (remixes) Republic [45]

See also[edit]

References[edit]

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External links[edit]