Sierra Trading Post
|Founded||Reno, Nevada, U.S. (1986)|
Number of locations
|12 stores (2016)|
Number of employees
Sierra Trading Post is an online, brick-and-mortar, and catalog retailer of off-price merchandise operated by the TJX Companies. The Cheyenne, Wyoming-based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra Trading Post sells merchandise through 12 retail stores (as of November 2016), two mailed catalog titles, and a company website. It carries products from approximately 3,000 name-brand manufacturers.
SierraTradingPost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.
Sierra Trading Post operates brick-and-mortar retail stores in Cheyenne (where the company is headquartered and runs its warehouse), and Cody, Wyoming; Meridian, Idaho (near Boise); Reno, Nevada; Fort Collins, Colorado Springs, and Greenwood Village, Colorado; Burlington, Vermont; Cottonwood Heights, Utah (near Salt Lake City); Eagan, Minnesota (near Minneapolis-Saint Paul); Danbury, Connecticut; and Silverdale, Washington. Further expansion will include Newton, Massachusetts; Wheaton, Illinois; and Ann Arbor, Michigan.
Before 1992, Sierra Trading Post was headquartered in Reno.
As a part of the TJX Companies, Sierra Trading Post stores often are in the same shopping center as a sibling store; a Sierra Trading Post usually is found with HomeGoods, and a T.J. Maxx or Marshalls.
The first Sierra Trading Post catalog had 16 pages of hand-drawn merchandise printed in two colors. Today, the company mails two catalog titles with hundreds of items in each catalog, represented in full-color digital photography.
- The "core" catalog, titled Sierra Trading Post, features the broadest range of products.
- The Sierra Trading Post catalog carries products for women balancing work, family and home. It includes active and casual office wear, children's clothing, home decor and footwear.
Sierra Trading Post was founded in Sparks, Nevada in 1986. It was acquired for an estimated $200 million by Framingham, Massachusetts-based TJX Companies in 2012. The original Sierra Trading Post had 500 square feet (46 m2) of office space. The existing stores average over 500,000 square feet (50,000 m2) of operating space. The business claims to hold to three guiding principles: giving optimal customer service, maintaining low operating costs to increase customer savings, and "treat others as we would want to be treated". On January 12, 2009, during the financial crisis, Sierra Trading Post laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne, a first in the company's history.
- "Internet Retailer Top 500 Retail Web Sites". InternetRetailer.com. Archived from the original on May 9, 2008. Retrieved 2008-02-14.
- "Sierra Trading Post Retail Stores". SierraTradingPost.com. Retrieved 2016-11-08.
- "Sierra Trading Post sells for $200M to T.J. Maxx parent". Wyoming Business Report. Retrieved 2013-01-27.
- "About Sierra Trading Post". SierraTradingPost.com. Retrieved 2008-02-17.
- "Sierra Trading Post Layoffs". KGWN-TV. Retrieved 2009-01-13.